The Gong Blog

Grand Slams: Reflecting on the 2023 Richmond PRSA Awards

Each year, The Richmond Chapter of the Public Relations Society of America holds its annual awards ceremony to honor the innovative work of public relations professionals from the previous year. The awards program champions creativity and highly effective communications strategies, and this year, Hodges knocked it out of the park. The team took home a total of 9 awards in the following categories: One standout campaign was “Virginia’s Community College’s G3 Awareness and Lead Generation Campaign” led by Michaela Mishoe and the VCCS account team….

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Aligning Social Media Ad Objectives to the Right KPIs

Have you ever been disappointed by the outcome of a social media advertising campaign? It’s likely that your campaign was launched without properly aligning the social media ad objective with the appropriate KPIs. Before you embark on your next social media advertising campaign, here are three important points to keep in mind to ensure success from the start, before your ads even appear on people’s newsfeeds. Align our social ad objectives with the marketing funnel Social media advertising platforms are designed to align with the…

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Finding and landing your first internship

Life after college can be scary, and in an economy that seems to only get more volatile, the post-grad job search can easily begin to feel like a bunch of futile attempts at adulthood.  However, there’s no need to lament over untapped potential just yet. Internships offer an excellent opportunity to establish industry experience, granting you a head start over your peers by the time you graduate. As an intern, you have the opportunity to expand your network, enhance your resume with valuable experiences and…

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Episode 18: Influencer Marketing with Liz Thomson from I Heart Vegetables

Episode Notes: Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls. Teaming Up is brought to you by The Hodges Partnership, a strategic communications agency that specializes in storytelling through public relations, media relations, content marketing and social media. For more information, visit us at hodgespart.com. Find Liz Thomson at https://iheartvegetables.com.

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Tips For Planning Your First Social Media Ad Campaign

If you’re new to social media ads, getting started can feel daunting, with way more questions than answers. Which platforms should I invest in? How much should I be spending? How can I learn how to navigate ever-changing ad platforms? There is a ton of decisions to be made.   Here are a few things you should consider before getting started. Setting Expectations When launching social media ads for the first time, you will be reaching out to a cold audience. It’s important to set…

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Five Tips for Effective Advocacy with Legislators

Advocating for your cause doesn’t need to be complicated. However, there are a few ways you can make your efforts more effective and long-lasting. If your public relations effort is weighing heavy on the public affairs side of things, then you’ll want to jot down these five tips. Make friends before you need them If an advocacy day in the General Assembly or on Capitol Hill is the first time you are meeting your elected official, you may already be behind the eight ball. Get…

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What Makes a Good Client (and a Bad One)

I was asked by a new client years ago, “What makes a good client?” The question took me aback. I’d always focused on being a good (if not great) agency; now here was someone on the client side (where I spent more than half my career) putting some of the onus of the success of the relationship on themselves.  It was a smart question. Now, years later, here’s my answer… No TODAY Show-itis We used to say that the three warning signs that we were…

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Grow your content strategy with short-form video

To no surprise, short-form video content has taken the world by storm. In short order, it has been redefining the way brands build awareness and increase user engagement.   Today, PR and marketing professionals are growing more committed to expanding their short-form video strategies, and can you blame them? The facts are undeniable:  The evidence is all there. Short-form video content is worth investing in. Here’s how: Keep it short and sweet  Short-form videos work because they cut to the chase. They capture viewers’ attention with…

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Social Media Editorial Calendar Basics

Running a social media marketing strategy is no small feat. A single post could have five layers behind the scenes before the “Publish” button is even tapped. One tool marketers can use is a social media editorial calendar to help keep teams on the same page as the social media beast gets fed. Using an editorial calendar not only keeps everyone on the same page, but it also creates efficiencies, establishes accountability and helps keep an overall balance of content, creativity and expectations. In case…

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4 Tips for new grads in their first PR job

Whew! You’ve finally walked across the stage, secured your diploma and landed your very first job in PR. Now it’s time to live happily ever after… right? Admittedly, that was my mindset as a new graduate. Don’t get me wrong, landing a position in my field of study has been a wonderful kickstart to my career. However, what professors and parents rarely tell you is what to do once you actually get your dream job. Breaking into the professional world can feel daunting, and as…

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Meet a Hodger: Adrienne Band

Adrienne Band stays busy. When she’s not sampling international cuisine at Blue Atlas or sending a new route on the face of Peak Experience’s bouldering walls, you’ll find our newest Hodger right where she belongs – with us! Adrienne was hired to be our account executive for the Virginia Spirits team. Before joining our team, she was a freelance creative consultant helping small businesses and nonprofits develop a range of brand identities and marketing collateral. She’s a Roanoke native and a graduate of JMU where…

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