The Gong Blog

Three Reasons Why I Used to Hire a PR Firm 

I spent the first half of my career – if my math is right, about 22 years – on the client side, toiling in our profession in the government, at corporations and with startups. Most of that time, our communications resources were pretty self-contained – that is, we did what we could with the staffs and budgets that we had. There were occasions, however, when we looked beyond our walls for some added assistance.  And there were three primary reasons we would retain a public…

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Don’t overlook email marketing: Here are a few reasons why

According to Statista, there were four billion email users across the world by 2020 and 99% of them check their email at least once per day. That’s why if you aren’t leveraging email marketing as a client offering, you’re doing yourself a disservice.  Email marketing may not be one of the first things you think of under the rubric of public relations, but it can be an important tool to increase brand awareness, re-engage audiences and repurpose and share original content.  Diversify your client offerings…

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Six brands that are doing it right on Instagram

Content creation is important, but we understand that for some, it can be daunting. Take inspiration from a few of our favorite brands to take your Instagram feed to the next level. After all, everything can be a learning moment with the ever-changing nature of social media platforms. Brand Essence: @Glossier – 2.7 M Followers As soon as you visit Glossier’s Instagram page, you are transported to a calm, cozy and soft utopia. This social media experience is exactly what you experience on its website…

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Meet a Hodger: Alejandro Leon

With an aptitude for making connections and an instinct for digital marketing, VCU graduate Alejandro Leon is the latest former-intern-turned-Hodger to be welcomed back to the team. After interning with The Hodges Partnership and graduating from VCU in 2022 with a degree in public relations, Alejandro found himself back at Hodges after working with Velocity Marketing in Northern Virginia for the last year. Call him a “triple threat” with talents for branding, public speaking and writing, Alejandro brings great passion to Hodges, not to mention…

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Rethinking the EOP Model

After more than five years of employing the EOP (earned, owned, paid) public relations model – for our clients and ourselves – I set aside some time to contemplate whether the paradigm had run its course, whether it was time to move on to new strategies and new ways of thinking. Short answer: It’s not. The EOP model (some call it the PESO model by adding “shared” into the mix) is every bit as effective today as it’s ever been. The combination of these interconnected…

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Decoding social media: Five metrics to measure success

If one of your 2023 resolutions is to decipher and comprehend your quarterly social media report, consider this blog your cheat code. Understanding social media metrics and key performance indicators (KPIs) will help determine if you’re meeting your goals and objectives, discern how impactful your campaign is and help create a roadmap for future marketing efforts. While your social media goals will determine which metrics you use to measure your success, it’s beneficial to recognize and define all the data points to understand the whole…

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Here are a few of our media relations, social media and content predictions for 2023

We love everything about crystal ball predictions. And so, we asked our diverse group of Hodgers to stare into their crystal balls and share some of what they foresee for the year ahead. Strap in – it could be a bumpy ride in 2023! Media relations trends “Affiliate marketing will continue to impact media relations, particularly when it comes to product placements. We’ve seen examples of this in the last few years, but it’s a space that only continues to grow. We’re watching how publications…

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The year of “re” and how we’re applying that to our work

As we unwrap our new planners and flip the calendar to a fresh year, our agency is embracing a theme that is customizable and flexible as we make our way through the year: The Year of “Re,” (as in RE-start, RE-energize, RE-juvenate). When you think about it, by adding that simple prefix to a root word, the possibilities are almost endless. Our team is prepared to come to our start-of-the-year meeting with a “re” word to help ground our work for the year ahead, and…

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Meta Moment: We asked an AI to write a blog post on the future of AI in PR

EDITOR’S NOTE: Unless you’ve been living under a rock the last few months, you’ve probably seen an influx of AI-generated social media posts and news stories by software like DALL-E and ChatGPT. We have a feeling that this is going to be a big topic in our industry in the months to come, so we thought it was fitting to go right to the source to find out more about the potential impact. Below is ChatGPT’s take on what AI will mean to the PR…

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Tools for Research & Insights

Episode Notes Join Paulyn and Greg for this bonus segment from their episode on research and insights. In this segment, they discuss tools for research. Subscribe or Follow in your favorite podcast app to get new episodes as they’re released, or visit our YouTube page to see video versions.

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The Best Pitches of The Year and Media Relations Trends to Watch in 2023

I’ve talked before on our blog about how thankful I am to have ongoing professional development opportunities here at Hodges. Joining media relations and writing coach Michael Smart’s Inner Circle in 2021 has been incredibly valuable to me, particularly the monthly master classes and Inner Circle Facebook group where members can ask questions and share advice. One of my favorite sessions each year is the December session on lessons learned from the best pitches of the last year. Members submit their best pitches, and Michael reviews them, identifies…

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