Despite my interests and general habits reflecting that of a centenarian, I happen to be the youngest person at Hodges, which not only makes me well versed on the latest TikTok trends but also gives me an edge when it comes to knowing the way media relations works in a predominately virtual world. However, with technology changing every day, I can only begin to imagine how different the media relations landscape was 10 years ago—let alone 40. Since time machines...
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At some point, any good public relations professional has forced themselves to become a padawan, dare I say, a Jedi in the art of patience. It’s a virtue my parents would happily tell you was never my strong suit. But just like anything in life, practice makes perfect. Media relations is more of an art than a science, and now, a few years and a ton of press releases later, I'm finally starting to get the hang of it. The...
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I think I speak for most of the world when I say that COVID-19 kicked us into a realm of massive uncertainty, leaving control-freaks like me longing for the pre-pandemic halcyon days when things were, how do you say, normal. These days, owned content is one of the few places where you can still achieve complete and utter control. When it comes to developing original content, you’re in the driver’s seat. Chances are, if you have a content marketing strategy...
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Completely uprooting my career path in the middle of a global pandemic wasn't exactly what I had in mind when I glued the words "change" on my vision board last year. Looking back, I had a romanticized idea of how the next chapter of my life would begin. I imagined moving into the perfect Richmond apartment, decking out my cubicle in unnecessary decor, and, most importantly, engaging in human interaction. Instead, I began working for Hodges remotely, turned my living...
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Remember when we said that I (Hannah) had the most interesting "first week at Hodges" story to date? Scratch that. Julia has arrived, and thanks to COVID-19, her onboarding experience has been entirely virtual. She may not have stepped foot in the office yet, but Julia's can-do spirit and foodie sensibilities make her the perfect Hodger. With only a week under her belt, she has proven herself to be an invaluable member of the team, pitching media and taking on...
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