Articles Written By:

Hannah Robinson

Connie Harshaw, president of the Let Freedom Ring Foundation, being interviewed for the TODAY Show

Four tips to successfully coordinating a national morning show interview

At some point, any good public relations professional has forced themselves to become a padawan, dare I say, a Jedi in the art of patience.  It’s a virtue my parents would happily tell you was never my strong suit. But just like anything in life, practice makes perfect. Media relations is more of an art than a science, and now, a few years and a ton of press releases later, I'm finally starting to get the hang of it.   The...

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Overhead view of hands on a laptop keyboard

What is owned content? Here’s a 101 lesson.

I think I speak for most of the world when I say that COVID-19 kicked us into a realm of massive uncertainty, leaving control-freaks like me longing for the pre-pandemic halcyon days when things were, how do you say, normal.  These days, owned content is one of the few places where you can still achieve complete and utter control. When it comes to developing original content, you’re in the driver’s seat.  Chances are, if you have a content marketing strategy...

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I switched careers in the middle of COVID-19: This is what I have learned.

I switched careers in the middle of COVID-19: This is what I have learned.

Completely uprooting my career path in the middle of a global pandemic wasn't exactly what I had in mind when I glued the words "change" on my vision board last year. Looking back, I had a romanticized idea of how the next chapter of my life would begin. I imagined moving into the perfect Richmond apartment, decking out my cubicle in unnecessary decor, and, most importantly, engaging in human interaction. Instead, I began working for Hodges remotely, turned my living...

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Meet a Hodger: Julia Surber

Meet a Hodger: Julia Surber

Remember when we said that I (Hannah) had the most interesting "first week at Hodges" story to date? Scratch that. Julia has arrived, and thanks to COVID-19, her onboarding experience has been entirely virtual. She may not have stepped foot in the office yet, but Julia's can-do spirit and foodie sensibilities make her the perfect Hodger. With only a week under her belt, she has proven herself to be an invaluable member of the team, pitching media and taking on...

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