Our Approach

Every business has a story—we’re here to tell yours.

Hodges Partnership staff collaborating at a conference table.

Think of Hodges as an extension of your team, experts in media relationspublic relationscontent marketing and social media communications. We’re here to help you devise strategies, seize opportunities and inject some additional smarts into your communications.

That means tailoring work that will increase awareness, drive sales leads or elevate your leadership.

Expect your Hodges account team to understand your business fast and bring it every day. We love what we do—delivering the strategy, exceptional service and on-point execution to get the results you’re after. You’ll also find that we’re genuinely nice people who are easy to work with and care about your success. Count on us to carry out regular communications with you, which means no surprises and expectations that align with objectives. 


Our Values

Collaborative

Partnership is in our name for a reason. We’re true team players because we know that we’re stronger together.

Bright

Representing our big ideas and our sunny outlooks, we are forward-thinking strategists seeking creative and insightful solutions solving real-world client challenges.

Driven

We’re fueled by your success and we work hard to make our clients the hero. We take our responsibility seriously, and we’ll get you where you need to be.

Genuine

We’re known for being easy to work with and for being passionate advocates for our clients and our industry. We believe this is why our client relationships stand the test of time.


What Our Clients Have to Say

 

Our Process

Research + Discovery

We believe in the importance of primary and secondary research to set the foundation and discover gaps and opportunities. As we set the strategy, we use these insights to help create campaigns designed to reach your goals.

Strategy + Storytelling

During the strategy phase, we’re focused on goal setting, establishing measurable objectives and determining the strategic elements to achieve those objectives. Tapping our creativity and experience, we determine the array of strategies that will drive results and the narrative that best tells your story on various earned, owned and paid platforms.

Tactics + Execution

It’s go time, the stage where we start telling your story to target audiences. Whether we’re pitching your market success to target media outlets or posting your original content on social platforms, our execution is focused on raising awareness, enhancing your reputation and driving interest in your organization.   

Measurement + Optimization

And we’re not done. It’s important to determine the overall effectiveness of the strategy and identify overarching learnings that can be used to optimize the plan. It may be the last step listed in our process, but measurement and optimization take place all throughout our work. We believe there’s tremendous value in evaluating throughout a campaign and pivoting for the good of the goal.


Case Study

Content Marketing

Swedish Match Creates 39,000-Strong Engaged Consumer Community

Contact Us

The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax