Our Approach

Our Appoach

We’re storytellers. But before we get to that…

Let’s first talk about why you’re here. Maybe you’re the best-kept secret in your industry, and you figure it’s time to start raising your visibility. Perhaps your sales team needs a boost in generating leads.  Or you need to get the word out about the better mousetrap that you’ve invented. Let’s get clear about your objectives.

Then we’ll figure out just who you are trying to tell your story to.  Please, not to everyone. Let’s drill down to your most important audiences and identify the best channels to reach them. Is it an industry trade outlet or national publication? Is it a certain demographic we can target with a content campaign through LinkedIn or Facebook? Is it the kind of influence that comes with an op-ed in the local paper?

Finally, we’ll get to know your organization inside and out. That’s where the stories come from – stories that resonate with audience and meet those objectives. 

Our Values

Collaborative

Partnership is in our name for a reason. We’re true team players because we know that we’re stronger together.

Bright

Representing our big ideas and our sunny outlooks, we are forward-thinking strategists seeking creative and insightful solutions solving real-world client challenges.

Driven

We’re fueled by your success and we work hard to make our clients the hero. We take our responsibility seriously, and we’ll get you where you need to be.

Genuine

We’re known for being easy to work with and for being passionate advocates for our clients and our industry. We believe this is why our client relationships stand the test of time.

What Our Clients Say

Our Process

Research + Discovery

We believe in the importance of primary and secondary research to set the foundation and discover gaps and opportunities. As we set the strategy, we use these insights to help create campaigns designed to reach your goals.

Strategy + Storytelling

During the strategy phase, we’re focused on goal setting, establishing measurable objectives and determining the strategic elements to achieve those objectives. Tapping our creativity and experience, we determine the array of strategies that will drive results and the narrative that best tells your story on various earned, owned and paid platforms.

Tactics + Execution

It’s go time, the stage where we start telling your story to target audiences. Whether we’re pitching your market success to target media outlets or posting your original content on social platforms, our execution is focused on raising awareness, enhancing your reputation and driving interest in your organization.   

Measurement + Optimization

And we’re not done. It’s important to determine the overall effectiveness of the strategy and identify overarching learnings that can be used to optimize the plan. It may be the last step listed in our process, but measurement and optimization take place all throughout our work. We believe there’s tremendous value in evaluating throughout a campaign and pivoting for the good of the goal.

Case Study