Hodges Does Public Relations Differently
The Hodges Partnership is a full-service PR agency based in Richmond, Virginia that helps you reach the right people at the right time. We create tailored solutions for our clients’ unique needs through a blend of written and creative services.
We come to the table judgment-free to ask questions and uncover your real needs and goals. We strategize the best way to reach your existing and prospective audiences at the right place and the right time through earned, owned and paid media channels. Leveraging our internal subject matter experts and our network of partners, we will build the right team of experts to meet your challenges.
We use a combination of media relations, content marketing and paid digital advertising to raise awareness and drive action.
Earned Media
Earned media is where public relations began, likely on the pages of newspapers by way of media relations. Read more about earned media strategies.
Owned Media
Owned media refers to articles, blogs, videos, photos, infographics, white papers, podcasts that you create. Read more about owned media strategies.
Paid Media
Virality comes at a cost, and that cost is in the form of paid media, which helps determine who sees what and when. Read more about paid media strategies here.
Our Values
Bright
Representing our big ideas and our sunny outlooks, we are forward-thinking strategists seeking creative and insightful solutions.
Collaborative
Partnership is in our name for a reason. We’re true team players because we know that we’re stronger together.
Driven
We’re fueled by your success, and we work hard to make our clients the hero. We take our responsibility seriously, and we’ll get you where you need to be.
Genuine
We’re known for being easy to work with and for being passionate advocates for our clients and our industry.
Inclusive
We strive to create a welcoming culture because we shine brightest when everyone can be their authentic selves. Review our DEI statement.
Hodges Embraces Earned-Owned-Paid Approach to Support Higher Education Brand Reputation Strategy
Leveraging an EOP tactical mix to build reputation and boost enrollment, Hodges generated millions of impressions for Virginia’s Community Colleges that increased likelihood to enroll.
Results:
- Enrollment increased 4.3%
- Likelihood to enroll increased 19 points