The Gong Blog

Tips for being comfortable on camera during live interviews

Securing live, on-camera interviews has always been regarded as hitting the media relations jackpot. But for some executives, being in the spotlight on live TV pushes them outside their comfort zone. But no worries. Getting more comfortable in front of the camera just takes practice – and patience – and with a little bit of preparation, anyone can master a live interview. Here are three tips that will set yourself, and your spokesperson, up for success during your organization’s next live interview. Get your message(s) straight. You probably already know why a reporter is conducting the interview, after all, there’s …

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Why you should always give your social media videos subtitles

One of the biggest challenges facing anyone in PR or marketing is figuring out how to break through the noise to reach your customers. That’s why we’re all constantly keeping an eye out for the next big thing that people still find inherently interesting and different, which for the last year on social media has been video. Why the sudden increase? Two main reasons: 1.) it’s getting easier and cheaper to produce high-quality video content, and 2.) social networks like Facebook have made it easier to post and share videos on their platforms. It’s working too. Video content has a …

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From Internal Communications to Content

Years ago, we were responsible for helping write and edit a magazine for a Fortune 500 company that it mailed to its employees all over the country. Back then, we called it internal communications (or external communications for more outward-facing work). These days, we’re writing an online magazine to celebrate Swedish-American lifestyle. Today, we call it content or brand journalism. What’s changed – or stayed the same – over the past decade or so? One thing that hasn’t changed is developing relevant content. Whether it was for an internal magazine or annual report back in the day or our online …

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College athletic departments are now on the “social” clock

Yes, that’s a picture of two of my prized possessions — a Rutgers helmet and football signed by Greg Schiano for my 50th birthday. They are proudly displayed in my office. I have a great deal of respect for the man and what he did for my alma mater’s football program. I could write about how he got a raw deal the last few days, and how I hope he gets a shot to prove that he’s a great college head coach.  But this is not that blog post.  No this is addressed to all the college and university athletic department …

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Why (and how) you should be converting your video subtitles to blog posts

Arguably the most common challenge facing any organization implementing a content marketing strategy is developing enough content to “feed the engine.” Blog posts – like this one – are great content tools to drive traffic to your website. But they aren’t always the easiest to write – whether because of writer’s block or simply not enough hours in the day. Slice the turkey! We’re big believers in getting the most mileage out of your content and finding ways to divide and repurpose larger pieces like an e-book and white paper into a series of accompanying blogs posts, social updates, etc. …

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Improving your customer journey using Facebook Messenger

Gone are the days where customer questions, complaints and commentary reach businesses via phone, email or even Twitter. Facebook Messenger for business has been around since 2015, but this year, both customers and brands have really started adopting the service in a big way. And who can blame them? We all have these little devices in our pockets that keep us connected 24/7. We might as well use them to make our lives a little easier, right? Messaging with businesses is not a passing trend According to Facebook, 20 million Facebook Pages are active on Messenger. And with 1.2 billion …

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Five Things I Learned at Influencer Marketing Days 2017

The rise in social media has created a new category of targets for public relations practitioners – the social influencer, or influencer for short. These are the folks who have established an online presence with a loyal following, and what they buy or eat or travel to can exert a great deal of, well, influence on particular brands. And so it was inevitable that a conference on influencer marketing would be born, and I found myself immersed in a New York City conference center for two days focused on all things influencer marketing. Here are five of my biggest takeaways. …

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For 50 million Americans, Facebook is their only source of news. Really?

You might say that I’m an old news guy. I get my news from traditional sources. There’s a Richmond Times-Dispatch in my driveway every morning, and my bathroom and car radios are both set to 88.9, the local NPR station. At work, a copy of The Washington Post waits for me when I get in. And so, by the time I start my day, I’m fairly up-to-speed on what is happening in my hometown and the world in general. That’s pretty much been the history of my news consumption throughout my adult life. But that doesn’t mean that things haven’t …

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With the X, Apple refreshes the iPhone and its media strategy

If you haven’t heard, iPhone releases its iPhone X today. I’ve been so interested in the device that MacRumors.com is now the second most visited site on my current iPhone, right under my favorite tech website TheVerge.com. In addition to new features like Face ID and an OLED screen, the updated iPhone X comes with a new public relations strategy to promote the release. Here is what’s new. The 24-hour embargo Since the iPhone 6’s release in 2014, iPhone reviews on the major tech sites have come out the Tuesday before the phone’s Friday release. Apple sends out test units …

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Online Video Content – Immediacy Versus Quality

For many veteran videographers, production quality was (and still is) sacrosanct. Any deviation from this was subject to screaming, projectiles, public ridicule – you get the idea. But part of this belief stemmed from the extreme disparity in cameras and sound equipment. The end product could look and sound horrendous or professionally done, without much for anything in between. Over the last decade though, the average smartphone is now capable of capturing video that rivals the most expensive cameras from a generation ago. Not only that, but people’s expectations for video content has changed. Some of the most shared and …

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