Cue the music: happy birthday to us. This week, we’re blowing out four candles on The Phil’s b-day cake, marking an anniversary with many slices of gratitude to go around. The timing feels particularly appropriate, coinciding for the most part with Giving Tuesday. After all, when we created The Phil, we saw it in many ways as a gift to Virginia’s nonprofit community, a community that was long on heroic stories and short on places to tell those stories. Back then, we envisioned The Phil…
Read MoreIn the competitive world of travel and tourism, successfully promoting a destination demands a strategic fusion of storytelling, relationship building and innovative marketing techniques. Winning campaigns go beyond simply showcasing attractions; they create an emotional connection that resonates with potential visitors. Earlier this year, I had the opportunity to attend the PRSA Travel and Tourism Conference in Greenville, S.C. Engaging with and hearing from industry experts—including travel journalists, influencers and fellow PR professionals—left me feeling inspired for my own client work. It also highlighted the…
Read MoreEach month, we bring together a curated list of networking and educational events happening throughout the Richmond region. This November, dive into a calendar packed with coffee meetups and happy hours to fuel your networking goals! We hope to see you at an event in November soon! November AMA Coffee Chat Hosted by AMA Richmond Friday, Nov. 1 from 8:30 a.m. – 9:30 a.m. at The Smoky Mug, 15 E Brookland Park Blvd. Learn more and register for this event. HYPE Happy Hour at Cabo…
Read MoreIf you travel to a new city and don’t find yourself thinking, “I could totally live here one day,” was it really a successful trip? Did it live up to your 20 saved TikTok recommendations claiming, “You haven’t experienced the city until you’ve gone to this locals-only restaurant,” or “Here are the top 10 non-touristy things to do the next time you’re in [insert destination]. Make sure to like and follow for more!”? As cliché as it sounds, it truly is more about the journey…
Read MoreEveryone has experienced creative blocks, whether you’re a writer, a designer or an artist. Staring at that blank page or canvas can become so intimidating. Your mind can feel empty, and the project can feel impossible. But don’t worry. With these helpful tips, you can overcome it. Take a break Step away from your project for a moment. If you’ve been ruminating on it all day, your brain is likely fatigued and needs a break. Try switching to smaller tasks or another side project. Or…
Read MoreIn this episode, Alejandro Leon and Adriana Velasquez discuss the nuances of Hispanic communications in honor of Hispanic Heritage Month. Adriana, born in Lima, Peru, and Alejandro, from Fort Lauderdale, Florida with roots in Colombia, share their experiences with bilingualism, cultural differences and how that all ties into marketing and communication. Episode Highlights Bilingualism and Spanglish Nuances with translations and origins of audience Matching the tactic to the audience This is a great episode for any communicator or marketer that simply translated some copy into…
Read MoreAhead of the presidential election, celebrities and influencers have made (quite possibly) a bigger political splash than ever before. Whether it includes joining the #NationalVoterRegistrationDay movement or explicitly endorsing a candidate – which, for Taylor Swift, means racking up more than 400,000 users to vote.gov from a singular Instagram post, we’re reminded that the power of influence matters and those who wield it have the power to spark action and sway opinion (according to 19% of young voters). Why It Matters Aside from playing a part…
Read MoreIn this exciting episode of Teaming Up, Sean Ryan connects with Ryan Nobles, who shares his journey through the world of journalism — detailing his career from local news in Utica, NY, to covering major political events for CNN and NBC. He reflects on the evolution of political reporting, the challenges posed by misinformation and the importance of building relationships in journalism. Nobles also recounts memorable interviews and experiences that shaped his career, emphasizing the significance of ambition and adaptability in the fast-paced media landscape….
Read MoreEach month, we curate networking and educational events happening across the Richmond region. October is filled with coffee chats and happy hour events to quench your thirst for networking! Plus, AMA Richmond will host a session on political marketing and LMR launches a series. We hope to see you at an event in October soon! DEI Power Hour: Networking with Virginia Hispanic Chamber & Latinos in Virginia Empowerment Center Hosted by ChamberRVA Thursday, Oct. 3, 5:30 – 7:30 p.m. at Latinos in Virginia Empowerment Center …
Read MoreIf you’ve been writing or perusing jobs lately, you’ve probably seen that when it comes to content creation and social media positions, most requirements include bullets for writing skills and creative capabilities. To get one single person to do both of those things well, you’re asking for a unicorn. But lucky for you, we’re a collective of people which means by bringing our content marketing and creative services teams together, we can be your unicorn. Creative and content go hand and hand, and you really…
Read MoreIn this episode of Teaming Up, Greg Surber, APR, is joined by Amy Baril to talk about their respective professional development organizations, how the two organizations collaborate in Richmond and the importance these organizations play in the personal and professional development of its members. Surber is the incoming president of PRSA Richmond and Baril is the current president of AMA Richmond. Episode Highlights Overview of Richmond’s top professional development organizations for marketing and public relations Compare and contrast between AMA Richmond and PRSA Richmond How the organizations prepare individuals for…
Read MoreIf you have a website, it’s likely that you or someone on your team are already familiar with Google Analytics and are using it to analyze site traffic. If you’re new to Google Analytics, now is a great time to take advantage of this web analytics tool. As part of that analysis, you may be looking at how visitors are reaching your site (e.g. direct, organic or paid traffic), and the interactions they’re making during their time on your site (sessions). On July 1, 2023, Google sunsetted…
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