The Gong Blog

Basket of baseballs with Gong mallet laying on top

Hodges is hiring a digital strategist; are you looking for a new career?

If you looked for “digital strategist” jobs on LinkedIn this morning, you probably saw listings more than 16,000 positions across the country. Well, we’ve added one new job listing to that total as we look to expand our social media marketing and content marketing within our agency. Here is the link to the job description with details on how to apply. That tells you everything you really need to know, but as the account director who is helping shape the...

Read More
Glass crystal ball with soft lighting in the background

2022 social media marketing trends on our radar

The pandemic caused a shift in consumer behaviors that has led to an increase in screen time. Online streaming services, e-commerce and social media consumption are all booming. As our online digital habits changed over the last two years, social media platforms have evolved and adapted at an even greater rate to meet consumer demands and increase user engagement. Today, there are more than 4.25 million social media users worldwide with the average person spending about 145 minutes per day...

Read More
Two Black women take photos of their food with a beauitful floral wall behind them

How to host an unforgettable influencer event

Influencers can help move the needle for brands, and a main way to reach them is by hosting influencer events to share brand products and experiences. When the pandemic started, networking events were forced to pause. Now that life is slowly getting back to normal, holding an influencer event is a great way to make a comeback.  This important influencer marketing strategy takes a lot of thought and planning. Below are a few tips to keep in mind as you...

Read More
Laptop open to search engine screen

Our content marketing lessons learned from The Gong Blog in 2021

Let’s start with a promise that this isn’t some braggadocious blog post showing off our top performing blog posts of the year. We wouldn’t do that to you. We do, however, want to share a few content marketing lessons learned from looking at our top blog posts in 2021. You may (or may not, if you’re familiar with SEO) be surprised that some of our greatest hits were written years ago but remain among the top traffic drivers to our...

Read More
Ring light and camera with a colored background in the background

Three easy ways to capture your own content

Have you ever worried about running out of visual content to use for promoting your business? Have no fear. Creating content images can be as easy as ever with the new smartphone technology at our fingertips. You don’t have to be a professional to follow these easy steps to make your content exciting. First, find a solid backdrop/surface or find a nice corner in your office or outside. You’ll want a clean background with no visible distractions. Make sure the...

Read More
Pastel-colored balloons

Our nonprofit storytelling platform, The Phil, turns one

When I was a new dad, a popular book among neophyte parents was Heidi Murkoff’s What to Expect Your First Year, a monthly guidepost that alternatively provided bouts of pride and anxiety, depending on how our babies fared against what was generally anticipated to be the norm. The truth was, there was really no preparing us for that scary, exhausting and magical year. As we celebrate the one-year anniversary of The Phil, the same can be said of those of...

Read More
Floor shot of people mingling at a conference with the sun shining in

The often overlooked beauty of trade media

In the early days of our firm, we used to joke about how often clients wanted the “big three” – i.e. that trio of high-profile media placements that they thought would be their sure-fire path to fame and all that came with it. The actual three changed from year to year but typically involved a combination of the TODAY Show, The New York Times, the Associated Press, Parade, Time, Oprah, Newsweek and The Wall Street Journal.  Yeah, they set a high...

Read More
Anna Freisen headshot

Meet A Hodger: Anna Friesen

Creative whiz. Francophone. Bibliophile. Foodie. These are just a few words that describe one of our newest Hodgers, and as you’ve probably already guessed, she fits right in. When she isn’t switching careers and moving cities, you can find this Hokie alumna exploring her new neighborhood (looks like Cam isn’t the only Hodger representing Carytown these days), reading a good book or chowing down on all things buffalo chicken. Yep, you heard that right. Whether it’s in the form of...

Read More
Headshot of Michaela Mishoe

Meet a Hodger: Michaela Mishoe

Today we welcome one of THP’s newest account coordinators, Michaela Mishoe. Michaela hails from NoVa – Springfield, to be specific – and is adding to our contingent of VCU Rams. After earning her degree in public relations, she went to the Big Apple to start her career. Lucky for us, she decided to come back to take her next career step. We sat down with Michaela Mishoe to learn a little bit more about one of our newest teammates. Why...

Read More
Overhead drone shot of a packed parking lot

How to use drones in PR storytelling

Drones. They’re everywhere. They can be found filming footage over city skylines, monitoring farmland and delivering packages to doorsteps. You can also find drones in PR strategies. You might remember Lady Gaga’s Super Bowl LI halftime show when she was flanked by LED drones for the performance. Or perhaps you remember the incident at Petco Park (home of the San Diego Padres) in 2017 when a drone crashed into the stands during the seventh inning, just missing some nearby fans....

Read More
Morgan Edwards headshot

Meet a Hodger: Morgan Edwards

Although he was born and raised in Goochland County to the west of the city, Morgan Edwards  considers himself a Richmonder at heart. Growing up on a farm brings some serenity, but around the time he turned 10, he and his family relocated and left farm life behind. He came to the city to become a Ram, and now he’s bringing that same spitfire VCU spirit to our agency. If you haven’t already, meet Morgan Edwards. Why did you decide...

Read More
Three cupcakes with 1K piped in blue icing

A gong for The Gong Blog: Reflections on our 1,000th blog post

It was the week before Christmas 2008, and to give you a sense of just how long ago that was… The Dow opened that day at 8,606. (If you haven’t checked lately, it’s above 34,000.)Facebook had a measly 100 million active users (vs. 2.9 billion today).Instagram, Uber, Groupon, Pinterest, Slack and Venmo (to name a few) had yet to be created.The Hodges Partnership launched its agency blog. While that last event may not measure up in historic significance to the...

Read More

Sign up to receive our blog posts by email