Articles Written By:

Cameron McPherson

10 tips for mastering your television Skype or Zoom interview

10 tips for mastering your television Skype or Zoom interview

https://youtu.be/w3mmd1GT68g One of the neatest things about technology advances is how it lets news organizations connect with sources and experts more quickly. With Skype, Zoom, Google Hangouts and other video calling tools, news networks like CNN and MSNBC can get an expert on the air in a matter of minutes. And, right now, TV stations may have no other choice when trying to air interviews with experts. While we’ve all gotten much more comfortable with video-conferencing tools recently, a video interview via Skype or Zoom is...

Read More
Considerations for your next webcam media interview

Considerations for your next webcam media interview

During the COVID-19 pandemic we’ve been helping several clients secure interviews through Zoom or Skype. More and more TV journalists are connecting with subjects utilizing videoconferencing software, and we wanted to share tips to make your next interview a success. Zoom or Skype? Journalists are using a lot of different platforms for interviews (for example, a reporter suggested using Facebook Messenger video last week). If you’re coordinating an interview for an expert and have the choice, I prefer Zoom. Ask...

Read More
Questioning Facebook’s News Desert Designations in Virginia

Questioning Facebook’s News Desert Designations in Virginia

Virginia is home to 133 daily and weekly newspapers. I know because I work with many of these hyper local outlets on behalf of clients. (I also counted and double-checked with the Virginia Press Association late last year.) I’m questioning Facebook’s latest research into Virginia’s news deserts. To support its new Today In section on the Facebook app, the company is working “to better understand the local news vacuum” and looked at news deserts across the U.S. According to Facebook:...

Read More
Happy National Newspaper Week: RTD Subscription Giveaway!

Happy National Newspaper Week: RTD Subscription Giveaway!

We use Slack as a messaging tool in our office. It’s where we keep projects moving, send files and share information. Not a workday goes by when someone doesn’t share a news article in our main channel about something happening locally. Local journalism – especially news about transportation, restaurants and our clients – drives a lot of our conversations at Hodges. We have our local paper of record the Richmond Times-Dispatch to thank for that. When Hodges launched more than...

Read More
How to make your media advisories (and events) more social media-friendly

How to make your media advisories (and events) more social media-friendly

Does your team regularly distribute media advisories? If so, make sure they’re incorporating social media when pulling together info. I love a good media advisory. Done well, it should communicate to journalists what to expect at an event, the types of video and audio that will be available, the on-site spokespersons and other relevant logistics. This is done through the five basic journalistic elements: Who, What, When, Where and Why. Because social media is such an integral part of the...

Read More
Media relations

The Consumer PR Survey is (Almost) Dead

The Associated Press recently added a new section on polls and surveys. The guidance is focused on political polling and explains in a blog post, “The new chapter, available immediately to AP Stylebook Online subscribers, leads with longstanding guidance that the mere existence of a poll is not enough to make news.” While the new chapter is focused on political polling – PR practitioners should keep this guidance in mind when considering consumer surveys for media relations outreach. You know...

Read More
Rural Media Relations Tips

6 Secrets to Rural Media Relations Success

We’ve had the opportunity to do a lot of media relations in rural areas throughout Hodges’ history. Here’s one of my favorite examples: For five years, we convinced journalists along the 340-miles of the James River to join students on canoes, kayaks and bateaux’s as part of the James River Expedition, a program that introduced students to Virginia’s history and ecology via week-long trips down America’s Founding River. Luckily, no one fell into the river (on-air). As you can imagine,...

Read More
PR watercooler

The PR Watercooler – Trust, Local News and Impressive Person Edition

Welcome to the “PR Watercooler” a semi-regular series where I scour the web for interesting PR trends, news and people. It was a schizophrenic January full of snow and 60-degree weather in Richmond. Much like me at the end of a House Hunters episode, the first 31 days of the year couldn’t make up its mind. Here are a few PR-related stories I’ve enjoyed recently – just as easily read in a sweater or a short sleeve shirt. 2018 Edelman...

Read More
With the X, Apple refreshes the iPhone and its media strategy

With the X, Apple refreshes the iPhone and its media strategy

If you haven’t heard, iPhone releases its iPhone X today. I’ve been so interested in the device that MacRumors.com is now the second most visited site on my current iPhone, right under my favorite tech website TheVerge.com. In addition to new features like Face ID and an OLED screen, the updated iPhone X comes with a new public relations strategy to promote the release. Here is what’s new. The 24-hour embargo Since the iPhone 6’s release in 2014, iPhone reviews...

Read More
Higher Ed Communicators: It may be time for an audit

Higher Ed Communicators: It may be time for an audit

Whether you’re new to your role or have managed university communications for a number of years, it’s always a smart move to take a step back and take stock of all external communications from your institution. It’s an opportunity to reflect, improve and uncover new opportunities to tell the university’s brand story. We call this process a “Communications Audit” at Hodges, and here are some of the areas we look at: Are all communicators … communicating? Depending on the size...

Read More

Sign up to receive our blog posts by email