Posts by Megan Irvin

Five Things I Learned at Influencer Marketing Days 2017

The rise in social media has created a new category of targets for public relations practitioners – the social influencer, or influencer for short. These are the folks who have established an online presence with a loyal following, and what they buy or eat or travel to can exert a great deal of, well, influence on particular brands. And so it was inevitable that a conference on influencer marketing would be born, and I found myself immersed in a New York City conference center for two days focused on all things influencer marketing. Here are five of my biggest takeaways. …

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The Best Perk You Can Offer Your Employees Might Surprise You

We talk a lot about workplace culture here at Hodges, and creating and contributing to an environment where coming to work every day is truly fun. On any given day, the Hodges culture might shine through in various ways – birthday celebrations, a Thanksgiving potluck, our annual baseball outing – but one piece we’re all particularly proud of is the numerous ways we’re able to volunteer our time in the community, whether it’s through sitting on boards where we can lend our public relations and communications expertise or flexing our event-planning muscles. The Virginia Capital Trail. PRSA Richmond. Classical Revolution …

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Where beer and oysters meet: Introducing The Boathouse Oyster Ale

Remember when we told you about the work we do with Virginia Distillery Company and with other food and beverage clients? Add another one to the list, because we’ve recently started working with the HOUSEpitality Family, a local Richmond restaurant group that operates The Boathouse, Casa del Barco and Dinner in the Field. Our work includes media relations, community relations, social media, ongoing strategic counsel and more. As we work with all of our clients here at Hodges, one thing always comes to the surface: storytelling. How can we tell our clients unique stories through different platforms to reach the …

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A whisky worth talking about: Our work with Virginia Distillery Company

We love working with food and beverage clients here at The Hodges Partnership. In my time at Hodges, we’ve had the opportunity to work with clients like Reginald’s Homemade, Cooper’s Hawk Winery and Restaurants and Chuy’s Tex-Mex on a variety of different projects, from national media relations to grand openings. We hadn’t worked with a whisky client, though…until now. For the past year, we’ve assisted Lovingston, Virginia based Virginia Distillery Company with local, regional and national media relations efforts to promote the distillery along with their flagship product, Virginia Highland Malt, an aged malt whisky which is imported from Scotland …

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When is the Right Time to Host a Media Tour?

A media tour is a great way to deliver a message to a key group of targeted media outlets in a consistent and time-efficient fashion. Media tours often make the most sense when there is something new to talk about – whether it’s a new product, event or even a new employee within a company whom the media might be interested in learning more about. We recently assisted our client Virginia Distillery Company with the coordination of a media tour that was held on site at the distillery in Lovingston, Virginia. The tour was designed to promote the launch of …

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Media previews: How a small event can lead to a successful opening

We recently had the opportunity to assist Cabela’s with public relations efforts surrounding the opening of its Short Pump location – its second location in Virginia. One area where we were tasked to lend a hand was the media preview: which was an opportunity for local media to come out and get a sneak peek of the space, do interviews and get photos and videos prior to the official store opening. Here at Hodges, we assist a number of clients with media previews, especially as they relate to retail, restaurant and other openings. They are a great way to create …

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Is your small brand ready for big attention?

Do you think your small brand is ready for the spotlight? If the answer is yes, there a few things you might want to consider before kicking off media relations efforts and emailing a TODAY producer to pitch your brand. By lining up a few key elements, you’ll make sure your small brand is ready for the attention it deserves: What it takes Consistent Branding. A strong brand identity sets your product or service apart from all others and helps build brand loyalty. Establish consistent branding across all platforms, including your logo, website and social media accounts. High-resolution Images. High-res product and lifestyle images …

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Writing a Press Release? Here’s What You Need to Know

A press release can be an effective way to spread awareness of your brand. You can use it for any number of reasons, including to promote scheduled events, announce a new products or service, or generate a feature story. Sounds great, right? Before you get started, there are a few key things you need to remember when writing a press release: Headline—The headline should be larger than the rest of your content so that it pops. Make sure that it describes what your content is about by using keywords that are relevant to your copy. A sub header can be …

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Alternatives to a news release – The news release isn’t dead, but it’s also not always necessary

News releases were once the go-to tool for PR professionals needing to share news about their client or organization. In today's media landscape though, things have changed. News releases still have a role, but they aren't always the best method for getting the word out. Why? With newsrooms cutting staff, seemingly by the day, getting a reporter to read your pitch – let alone entire news release – is a tall order. On top of that, sometimes the media aren't your target audience anyway, so why go through the trouble of drafting a release, especially in a format that doesn’t …

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In media relations, it’s a long road from “send” to success

Today, media relations is as challenging as ever, which makes the successes even more fun to celebrate. There are few things better than seeing a client on TODAY or being able to flip through a magazine in the grocery store and see your handiwork right before your eyes. We’ve shared a few “Behind The Hit” examples on our blog recently, which prove there is more than meets the eye with every placement you see—the coordination, the interview requests, the follow up, sending images and samples. It’s a whole lot of back and forth, that’s for sure! In addition to all …

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The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax