Posts by Megan Irvin

Media previews: How a small event can lead to a successful opening

We recently had the opportunity to assist Cabela’s with public relations efforts surrounding the opening of its Short Pump location – its second location in Virginia. One area where we were tasked to lend a hand was the media preview: which was an opportunity for local media to come out and get a sneak peek of the space, do interviews and get photos and videos prior to the official store opening. Here at Hodges, we assist a number of clients with media previews, especially as they relate to retail, restaurant and other openings. They are a great way to create …

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Is your small brand ready for big attention?

Do you think your small brand is ready for the spotlight? If the answer is yes, there a few things you might want to consider before kicking off media relations efforts and emailing a TODAY producer to pitch your brand. By lining up a few key elements, you’ll make sure your small brand is ready for the attention it deserves: What it takes Consistent Branding. A strong brand identity sets your product or service apart from all others and helps build brand loyalty. Establish consistent branding across all platforms, including your logo, website and social media accounts. High-resolution Images. High-res product and lifestyle images …

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Writing a Press Release? Here’s What You Need to Know

A press release can be an effective way to spread awareness of your brand. You can use it for any number of reasons, including to promote scheduled events, announce a new products or service, or generate a feature story. Sounds great, right? Before you get started, there are a few key things you need to remember when writing a press release: Headline—The headline should be larger than the rest of your content so that it pops. Make sure that it describes what your content is about by using keywords that are relevant to your copy. A sub header can be …

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In media relations, it’s a long road from “send” to success

Today, media relations is as challenging as ever, which makes the successes even more fun to celebrate. There are few things better than seeing a client on TODAY or being able to flip through a magazine in the grocery store and see your handiwork right before your eyes. We’ve shared a few “Behind The Hit” examples on our blog recently, which prove there is more than meets the eye with every placement you see—the coordination, the interview requests, the follow up, sending images and samples. It’s a whole lot of back and forth, that’s for sure! In addition to all …

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Twelve years at bat with Jon Newman and Josh Dare

Just a few weeks ago on July 1, The Hodges Partnership celebrated its 12th birthday. Celebrations ensued—the annual baseball outing—a Nats game this year—as well as lunch in D.C. and a visit to The Newseum. Celebrations aside, what better time than an anniversary to reflect on the past, the present and what’s next for Hodges? I sat down with founders Jon and Josh last week to chat with them about all of that: What are your proudest accomplishments for Hodges? Jon Newman: Lots of things. To begin with, learning how to manage a business and being named one of the …

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In Defense of Selfies

​You read that right, I’m defending selfies—and not because I’m a Millennial who takes them often. (In fact, if you go to my Instagram account, you’ll find just one.) Chances are, if you’ve scrolled through your newsfeed recently, you’ve happened upon a selfie. The Oxford Dictionary’s word of the year for 2013, a selfie is defined as a photograph taken of yourself, typically with a smartphone or webcam and uploaded to a social media website. Kids these days, right? On that same newsfeed, you’ll likely see information on birthdays, family milestones and maybe even a post on a recent dinner. …

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What communicators can learn from the rise of (hard) cider

It’s time to talk apples — and not the iPhone variety. Cider is one of my favorite beverages — but it’s also a good opportunity to take a look at an industry that is finding popularity from a whole new group of followers and rebranding itself along the way. A recent Time article reports that hard cider sales increased 85 percent in 2012 from the year before. From an outside perspective, the industry is doing everything right. So, what can communications practitioners learn from the ascendant popularity of cider? Here’s a look at a few things cider has done to be …

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The Media – They’re Just Like Us!

Most of my time at Hodges focuses on media relations, whether it’s pitching something new, following up, providing information for a request or just checking in with journalists. That means a lot of my time is spent connecting with the media, a group of people that we in public relations are often told how NOT to talk to. No long pitches, no bold font and stay away from exclamation points and smiley faces. And if you don’t use a relevant subject line, you might as well have not pitched at all. A really encouraging way to start the workday, right? …

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On The Job Hunt: Five Ways Recent Grads Can Stand Out

​As college graduations take place across the country, many eager applicants are searching for work. As someone who was in that position two years ago (in a new-to-me city with zero connections – might I add), I thought I’d pass along practices that helped me most when starting out my search. Get ahead of a company’s needs. Take the approach of being the person a company needs before they even know they need someone. You never know what’s happening internally at a company or how close they are to signing a new client – but if you put yourself on …

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The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax