The Gong Blog

Working from home permanently? Not so fast.

Working from home permanently? Not so fast.

There’s been a lot of chatter over the past few months speculating about what the “new normal” will look like in our post-pandemic work life. One idea that has been percolating with extra big bubbles is the prospect of making more permanent the ability to work from home. Twitter was one of the first big companies to float the possibility. The tech giant’s CEO sent an email to staff letting them know that, if they wanted to keep working from...

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What We Heard: COVID-19 PR & Marketing Survey Results

What We Heard: COVID-19 PR & Marketing Survey Results

A few weeks ago, we asked the Virginia PR and marketing community to participate in our survey to assess how COVID-19 has impacted our profession. We were fortunate to have 139 professionals respond – and if that includes you, thank you!  At this point, it’s more than a little trite to simply say COVID-19 has impacted our profession. Not to mention the additional unrest. Months into the pandemic, that’s a well-established reality. Some of the most pressing questions we’re now...

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Podcasts continue to gain traction, Spotify bets big on them

Podcasts continue to gain traction, Spotify bets big on them

Newspaper readership around the country continues to decline, but even so, people still have a voracious appetite for news and current events. The New York Times, which since 1851 has produced a regular newspaper, pivoted a bit in 2017 when it launched The Daily. The podcast, true to its name, is released daily and draws upon interviews with Times’ reporters to delve into what are deemed to be the most important and pressing stories of the day. Podcast downloads ramp...

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Support #BLM with intention, action and commitment

Support #BLM with intention, action and commitment

As millions of people around the globe have united to support the Black Lives Matter movement, demand justice and fight for equality, against racism and much more, organizations, brands and businesses also have been weighing in to show support. Nike was one of the first with this message on Twitter encouraging all to take part in a positive change. Netflix elevated an important message to its following of more than eight million that stated, “To be silent is to be...

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From content to operations, the show must go on

From content to operations, the show must go on

Three months ago, I would have just assumed everyone would have thrown their hands up and gone on total hiatus when it came to their normal operations, communications and broader public relations efforts. Maybe that was naivety, or maybe a reflection of what I wanted to do in the beginning – but, as the adage goes, “the show must go on.” None of the companies below are essential, but they have found ways to keep running and relevant at the...

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Our web traffic is up almost 50%. Here’s why.

Our web traffic is up almost 50%. Here’s why.

One of the sometimes painful manifestations of the digital age is that it has forced we public relations types to do math. For decades we bemoaned the fact that there was no real empirical way to measure the impact of our work (except for circulation numbers which always seemed contrived and now quaintly anachronistic). Mostly, we operated under the assumption that the more people who were reading or seeing your story, the better it was…at least generally speaking. In short,...

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This is changing how we work ‘for good’

This is changing how we work ‘for good’

It is the end of May and I’ve changed my Zoom virtual background at least ten times. Every day is one meeting right after another because frankly it’s easy to stack meetings when you don’t have to drive to them. I’ve also achieved “video bingo” having done meetings on Zoom, Teams, Google, Skype, WebEx and RingCentral. I’m not sure if any of those “new normal” accomplishments are good or bad, but they are what life is for most of us...

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Pandemic already changing how we communicate

Pandemic already changing how we communicate

I connected recently with a professional acquaintance with whom I hadn’t spoken for at least a year. In my email, I suggested that we catch up by phone, and he countered by saying that he’d send me a Zoom link so that we could converse like the Jetsons used to – face to face but from a distance. The exchange struck me as one manifestation from the coronavirus that is already changing how we interact with one another. The cameras...

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10 tips for mastering your television Skype or Zoom interview

10 tips for mastering your television Skype or Zoom interview

https://youtu.be/w3mmd1GT68g One of the neatest things about technology advances is how it lets news organizations connect with sources and experts more quickly. With Skype, Zoom, Google Hangouts and other video calling tools, news networks like CNN and MSNBC can get an expert on the air in a matter of minutes. And, right now, TV stations may have no other choice when trying to air interviews with experts. While we’ve all gotten much more comfortable with video-conferencing tools recently, a video interview via Skype or Zoom is...

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Plays of the month: April 2020

Plays of the month: April 2020

Is it possible for a month to go by fast and slow all at the same time? April had that vibe for sure, but we were still able to collect some stellar Plays of the Month across the agency. We’re still hard at work on COVID-19 and other crisis-related work, but a few other initiatives help round out this month’s list. Content Marketing We’re long-time partners of Virginia’s Community Colleges, and as higher education has pivoted towards serving students in...

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