Articles Written By:

Michaela Mishoe

Endless stacks of folded newspapers bound in twine

How to build good media lists

Receiving unwanted emails can be both irritating and a waste of valuable time. Most of us, at some point or another, have signed up for online mailing lists that we don’t want to be on, and end up hitting the unsubscribe button, or at least I know I do. Journalists experience the same annoyance from receiving unsolicited pitches that have nothing to do with their beat or the subjects they usually cover. When pitching journalists and reporters, your goal is...

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