Articles Written By:

Amanda Christian

Master the algorithm and optimize your social media marketing strategy

In the age of social media dominance, businesses must answer one critical question: Why is your audience on social media in the first place? The answer to this question is what guides their digital journey. Whether the goal is community engagement, driving website traffic, boosting brand awareness, showcasing subject matter expertise or increasing sales, your approach to social media should match your marketing objectives. It’s not just about being on social media; it’s about making it work for you. Organic vs. paid social media: When…

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Don’t overlook email marketing: Here are a few reasons why

According to Statista, there were four billion email users across the world by 2020 and 99% of them check their email at least once per day. That’s why if you aren’t leveraging email marketing as a client offering, you’re doing yourself a disservice.  Email marketing may not be one of the first things you think of under the rubric of public relations, but it can be an important tool to increase brand awareness, re-engage audiences and repurpose and share original content.  Diversify your client offerings…

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