Articles Written By:

Casey Prentice

Blurred crowd of people in a crosswalk

Generate more leads by updating your marketing personas

In these virtual times, do you ever feel like you’re producing dozens of pieces of content, throwing them out there but getting nothing in return? If you’re not seeing a return on the time you’re investing, it’s possible you need to refine your digital marketing strategy. Consider hitting the pause button on your inbound content marketing strategy and starting back at Step 1: revisiting your marketing personas. What are personas? Marketing or buyer personas are semi-fictional representations of your ideal...

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woman at computer with hands in hair, frustrated

The Catch-22 of social media management during challenging times

The other day, my colleague Amanda and I were leading an AMA Richmond small group conversation on social media. There were only six of us on the call, but half of the group actively said they were limiting social media use because it’s just too much. Some Hodgers have even quit, or greatly reduced, their social media use for the same reason. But what do you do when you’re a social media manager who operates in the social media world...

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The things you can’t (or are really hard to) advertise on social media

The things you can’t (or are really hard to) advertise on social media

Launching a social media advertising campaign is no small feat, even for those of us who do this for a living. Despite our experience, there is a good bit that is unpredictable in this space.  For instance, we’ve had Hodges’ ads denied because we wrote about Black Lives Matter. Ads have been denied because the copy about career training was flagged for inappropriately promoting job opportunities. Then there were the occasions when identical ad copy was flagged one time but...

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The PR effects of cancel culture

The PR effects of cancel culture

If getting cancelled isn’t part of your social media crisis planning, it should be. Cancelling is a way for an individual or a collective to publicly call out and demand accountability to everyone and everything – from individuals to big brands and organizations. When you can’t bring down the system, you can chip away at it by canceling those on top. (In case “being cancelled” is something you haven’t heard of, read this primer by Vox.) From a 1991 Wesley Snipe movie...

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From content to operations, the show must go on

From content to operations, the show must go on

Three months ago, I would have just assumed everyone would have thrown their hands up and gone on total hiatus when it came to their normal operations, communications and broader public relations efforts. Maybe that was naivety, or maybe a reflection of what I wanted to do in the beginning – but, as the adage goes, “the show must go on.” None of the companies below are essential, but they have found ways to keep running and relevant at the...

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Plays of the month: April 2020

Plays of the month: April 2020

Is it possible for a month to go by fast and slow all at the same time? April had that vibe for sure, but we were still able to collect some stellar Plays of the Month across the agency. We’re still hard at work on COVID-19 and other crisis-related work, but a few other initiatives help round out this month’s list. Content Marketing We’re long-time partners of Virginia’s Community Colleges, and as higher education has pivoted towards serving students in...

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How media consumption has changed in the COVID-19 era

How media consumption has changed in the COVID-19 era

Do you remember the good ole days when you’d sit in your car during your morning commute, listening to the podcast or two that downloaded to your queue overnight? Maybe you were more of a terrestrial radio listener, clamoring to hear Second Date on 103.7 PLAY as you navigated through downtown Richmond. Times have changed and so have our media consumption habits. Media research groups are all over how the COVID-19 pandemic has affected our listening and viewing habits. We’ve...

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Plays of the month: March 2020

Plays of the month: March 2020

We do something every week here at The Hodges Partnership called Plays of the Week (POTW), which is a fun way for us to celebrate successes internally. Every Friday afternoon, an email goes out to our office highlighting some wins from the week. Sometimes it’s a big media hit, other times it’s recognizing someone who is working hard to bring a strategy to life. In the spirit of all things positive, we’re going to start sharing some of our top...

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Meet a Hodger: Hannah Robinson

Meet a Hodger: Hannah Robinson

The Hodges ranks have expanded once again, and we think out of our entire roster, Hannah Robinson has the most interesting “first week at Hodges” stories to date. Hannah’s first day in the office also happened to be her last. You see, she started the day before our office went to full-time teleworking thanks to COVID-19. But even in just a few short weeks, Hannah has become an all star on the team – diving into her account work and...

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The most controversial punctuation: Oxford comma

The most controversial punctuation: Oxford comma

Journalists and public relations professionals write under the guiding light of the Associated Press. Every year, the AP publishes its style guide, and practitioners and future PR pros and journalism students are drilled with rules and editing exercises. There are many rules in the guide that don’t sit well with writers and editors alike, but if I had to guess what the most polarizing rule is in the entire book (all 656 pages in this year’s edition) is the use...

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