Posts by Casey Prentice

Planning your content marketing budget, line by line

You may know that you have a certain number of dollars in your content marketing budget, but do you know the best way to split that spend? When you clicked on this blog post, you were probably thinking, “Woah, thanks Hodges, this is going to be the answer to all my internal struggles!” Well, not exactly. This is more of a, “WHAT’S IN THE BOX?” or a Pulp Fiction gold-illuminated briefcase kind of deal. We’ve laid out three content marketing budget break downs based on what your goals may be. The main line items we include are paid advertising (including …

Read More

Read More

Communication Counsel: Paying the price of big data with data privacy protections

Remember when people loved throwing around “big data” in every business meeting and presentation? Well, marketers and communicators are now dealing with the repercussions of all this big data integration, thanks to an influx of data privacy rules and regulations that have started trickling down from lawmakers. If you’ve noticed a deluge of “Accept,” “Opt-In,” “Opt-Out” and “Learn more about cookies” pop-up windows, these are just a few of the disclosures companies are now required to share with their readers and users. When did all of this start? Some of the first sweeping data privacy protections began in Europe. Does …

Read More

Read More

Communication Counsel: What you need to know about #influencer campaigns

Thanks to the Kardashians and a seemingly unlimited “influencer” workforce, we bet that within a finger swipe of your social feeds, you’ll find an influencer marketing a product to their followers. The influencer space has quickly snowballed over the last couple of years, and the Federal Trade Commission has been working hard to keep up with the Joneses, so to speak. In a space that is so saturated with influencers, it’s been difficult to regulate and monitor this space. That said, when the FTC comes knocking, you want to make sure you’re all buttoned up. In our latest Creative Counsel …

Read More

Read More

Good writing goes beyond the words – format and details matter

Content creation isn’t just about formulating the right words and cadence to capture your audience’s attention. It’s about formatting your content and setting expectations for what your audience is about to read. We at Hodges consume media for a living, and we’ve seen some stellar examples (and not-so stellar examples) of how organizations can create an enjoyable experience for its readers. Now that we’re living in the days of 140 characters (and sometimes 280), it’s up to content creators to not only write content based on our audience’s preferences, but to also organize it so all readers can enjoy it. …

Read More

Read More

Our Intern Interview Pet Peeves

Interviews are hard, no matter what level you find yourself in your career. And I swear, phone interviews are the worst. You have a million and two things swirling around in your brain, you’re trying not to sweat through your jacket and you’re grasping at straws to remember every single fact you can about the person and company you’re interviewing with. When Kelsey and I hang up the phone, or regroup after an intern interview, the candidates that make a good impression always leave a smile on our faces. But sometimes, an interview can fall flat – or worse – …

Read More

Read More

Internship Application Mistakes That Make Us Cringe

Every semester, the internship committee reviews a couple dozen applications, cover letters and resumes. When we look at a pool of candidates, the stellar applicants very quickly rise to the top, mostly by virtue of their attention to detail. For too many others,  the smallest mistakes can look like major blemishes, especially in comparison. Here are five frequent mistakes we see on application materials that come across our desks, and truth be told, they that make us feel sad inside. Mistake #1: Misspelled (or improperly used) words During a practice networking event at my time in PRSSA at East Carolina …

Read More

Read More

Communication Counsel: Getting Real with Real-Time Marketing

Ask any content creator how they approach building out editorial calendars, and I guarantee that a majority of them will say they start by checking for holidays and other events to write content around. And can you blame them? We know timeliness is one of the key ingredients to building valuable content.   Real-time marketing is when an organization engages with consumers as newsworthy or when global events are actually happening, in real time. Timeliness is essential for a successful real-time marketing campaign, and while launching real-time content around holidays may pose little risk, what happens when you get into …

Read More

Read More

Making the case for knocking down marketing pyramids

If your newsfeed is anything like mine, you don’t have to do more than a thumb swipe to find a friend posting about some product or service that is CHANGING MY LIFE, Y’ALL. In the 50s, you had Tupperware. The 60s, Mary Kay. But what was once contained to our living rooms has now inundated our social media worlds. Multi-level marketing (MLM), or network marketing, is the practice of recruiting an army of associates to sell products – nowadays, primarily on Facebook, Instagram and elsewhere, adding to already saturated social environments. MLMers who take part in these network sales gigs …

Read More

Read More

Five Questions with Sharif Ewees, 28 Media

It’s a great feeling coming to work every day knowing we get to work with partners that help make us, and our clients, better. One of those partners that helps expand our capabilities by creating platforms that help our work shine is 28 Media’s Sharif Ewees. Sharif has worked on a variety of websites with us – from our own HodgesPart.com to client sites like Umgås Magazine, StudyECE and eCMMS | Foxconn Technology Group. If you haven’t met him, here’s a chance to get to know him better. Who are you, where do you work and what do you do? …

Read More

Read More

Our Roster: Meet Greg Surber, APR

Behind every successful PR campaign is a strategic mastermind, one who balances big-picture goals with the building blocks that make it happen. At Hodges, Greg Surber is that guy. Recently celebrating his eight-year anniversary with us, Greg has solidified his role as the resident research guru. A self-proclaimed (and proud) introvert, Greg is most in his element reading through data and reports, helping clients connect the dots between their goals and some of the bigger trends and issues impacting their work. A Roanoke native, Greg now lives in the West End with his wife, Stephanie, their two dogs, Butters and …

Read More

Read More

Contact Us

The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax