Posts by Casey Prentice

Our prediction for 2020: It’s going to get expensive

Y’all. A lot is happening this year. And because it’s going to be a busy year, that means it will likely be an expensive one, especially in the digital marketing space.  Why is that?  It’s because digital marketers are basically competing with one another when it comes to digital advertising, and with a ton of big events on the horizon – from Virginia and beyond – there’s a lot that can impact your comms strategies, and that impact will likely mean having to dedicate more dollars to online spends.  When there are large events with lots of paid and earned …

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Brand voices we love on social media (and why)

One of my favorite questions to ask in intern interviews is, “Where do you get your news?” First, it’s always nice to hear the variety of responses, from local outlets to major national organizations, but one answer we hear a lot is just broadly, “Twitter.” Currently, Twitter is still relatively chronological. Like our intern candidates, I also get a lot of my news from Twitter because I follow many outlets and brands, and I’m seeing a feed of news in real time (verses seeing something breaking on Facebook, only to realize the time stamp was from days ago). And while …

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Everything you need to know about end-of-year reporting

Not to toot my own horn or anything, but I love reports. I love falling into a big pile of information and pulling it together into something digestible to help my clients, and our team, evaluate our work and make strategic decisions for the next cycle. I’ve worked up reports of all shapes and sizes – for both media relations and content marketing clients, that range from multi-page narratives with lots of charts and graphs, to boiled-down infographic reports – with everything in between. We’re about to flip the calendar to December, and end-of-year planning and reporting is looming around …

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Successful media relations strategies for Virginia (and beyond)

The team here at Hodges knows media relations in Virginia. From the Eastern Shore to Bedford and beyond, there is a level of nuance and finesse needed to navigate the ins and outs of Virginia’s various media outlets, which differ in shape and size. On the surface, media relations may seem like a lot of copy and pasting the same email without much rhyme or reason. But the reality is, there’s a significant amount of planning and strategizing before we click “Send.” We surveyed the office to get some thoughts about everything from planning and timing to writing and sending …

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Crafting the perfect communication report – like a sandwich

Building the perfect sandwich takes precision, finesse, gusto. The same goes for building the perfect report. With the flair of a sous-chef, I’m serving up a recipe for one top-notch report. Start with the bread The bread is what makes the sandwich. It’s the first and last thing you sink your teeth into. Your goals and objectives are the bread. Start your report by reiterating your goals and objectives as a reminder of what the metrics you’re about to present are supporting. Slab on the mayo Before I get to the bulk of the report, I like to add a …

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Planning your content marketing budget, line by line

You may know that you have a certain number of dollars in your content marketing budget, but do you know the best way to split that spend? When you clicked on this blog post, you were probably thinking, “Woah, thanks Hodges, this is going to be the answer to all my internal struggles!” Well, not exactly. This is more of a, “WHAT’S IN THE BOX?” or a Pulp Fiction gold-illuminated briefcase kind of deal. We’ve laid out three content marketing budget break downs based on what your goals may be. The main line items we include are paid advertising (including …

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Communication Counsel: Paying the price of big data with data privacy protections

Remember when people loved throwing around “big data” in every business meeting and presentation? Well, marketers and communicators are now dealing with the repercussions of all this big data integration, thanks to an influx of data privacy rules and regulations that have started trickling down from lawmakers. If you’ve noticed a deluge of “Accept,” “Opt-In,” “Opt-Out” and “Learn more about cookies” pop-up windows, these are just a few of the disclosures companies are now required to share with their readers and users. When did all of this start? Some of the first sweeping data privacy protections began in Europe. Does …

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Communication Counsel: What you need to know about #influencer campaigns

Thanks to the Kardashians and a seemingly unlimited “influencer” workforce, we bet that within a finger swipe of your social feeds, you’ll find an influencer marketing a product to their followers. The influencer space has quickly snowballed over the last couple of years, and the Federal Trade Commission has been working hard to keep up with the Joneses, so to speak. In a space that is so saturated with influencers, it’s been difficult to regulate and monitor this space. That said, when the FTC comes knocking, you want to make sure you’re all buttoned up. In our latest Creative Counsel …

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Good writing goes beyond the words – format and details matter

Content creation isn’t just about formulating the right words and cadence to capture your audience’s attention. It’s about formatting your content and setting expectations for what your audience is about to read. We at Hodges consume media for a living, and we’ve seen some stellar examples (and not-so stellar examples) of how organizations can create an enjoyable experience for its readers. Now that we’re living in the days of 140 characters (and sometimes 280), it’s up to content creators to not only write content based on our audience’s preferences, but to also organize it so all readers can enjoy it. …

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Our Intern Interview Pet Peeves

Interviews are hard, no matter what level you find yourself in your career. And I swear, phone interviews are the worst. You have a million and two things swirling around in your brain, you’re trying not to sweat through your jacket and you’re grasping at straws to remember every single fact you can about the person and company you’re interviewing with. When Kelsey and I hang up the phone, or regroup after an intern interview, the candidates that make a good impression always leave a smile on our faces. But sometimes, an interview can fall flat – or worse – …

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The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax