Posts by Casey Prentice

The PR effects of cancel culture

If getting cancelled isn’t part of your social media crisis planning, it should be. Cancelling is a way for an individual or a collective to publicly call out and demand accountability to everyone and everything – from individuals to big brands and organizations. When you can’t bring down the system, you can chip away at it by canceling those on top. (In case “being cancelled” is something you haven’t heard of, read this primer by Vox.) From a 1991 Wesley Snipe movie to a 2014 reference on “Love and Hip-Hop: New York,” the phrase has since gone mainstream and is …

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From content to operations, the show must go on

Three months ago, I would have just assumed everyone would have thrown their hands up and gone on total hiatus when it came to their normal operations, communications and broader public relations efforts. Maybe that was naivety, or maybe a reflection of what I wanted to do in the beginning – but, as the adage goes, “the show must go on.” None of the companies below are essential, but they have found ways to keep running and relevant at the same, perhaps even a higher, caliber than before the world shut down. Here are just a few examples of organizations …

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Plays of the month: April 2020

Is it possible for a month to go by fast and slow all at the same time? April had that vibe for sure, but we were still able to collect some stellar Plays of the Month across the agency. We’re still hard at work on COVID-19 and other crisis-related work, but a few other initiatives help round out this month’s list. Content Marketing We’re long-time partners of Virginia’s Community Colleges, and as higher education has pivoted towards serving students in a safer way, Casey helped strategize and launch CollegeAnywhereVA.org to help students explore over 10,000 courses offered online across the …

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How media consumption has changed in the COVID-19 era

Do you remember the good ole days when you’d sit in your car during your morning commute, listening to the podcast or two that downloaded to your queue overnight? Maybe you were more of a terrestrial radio listener, clamoring to hear Second Date on 103.7 PLAY as you navigated through downtown Richmond. Times have changed and so have our media consumption habits. Media research groups are all over how the COVID-19 pandemic has affected our listening and viewing habits. We’ve tried to synthesize the ever-changing data into a few themes. We’re consuming more media According to NuVoodoo, 85% of Americans …

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Plays of the month: March 2020

We do something every week here at The Hodges Partnership called Plays of the Week (POTW), which is a fun way for us to celebrate successes internally. Every Friday afternoon, an email goes out to our office highlighting some wins from the week. Sometimes it’s a big media hit, other times it’s recognizing someone who is working hard to bring a strategy to life. In the spirit of all things positive, we’re going to start sharing some of our top plays each month with you. Here’s a look back at some fun wins from March! The VCCS team has been …

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Meet a Hodger: Hannah Robinson

The Hodges ranks have expanded once again, and we think out of our entire roster, Hannah Robinson has the most interesting “first week at Hodges” stories to date. Hannah’s first day in the office also happened to be her last. You see, she started the day before our office went to full-time teleworking thanks to COVID-19. But even in just a few short weeks, Hannah has become an all star on the team – diving into her account work and engaging with her colleagues like she’s sitting less than six feet away from them. From being the voice of James …

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The most controversial punctuation: Oxford comma

Journalists and public relations professionals write under the guiding light of the Associated Press. Every year, the AP publishes its style guide, and practitioners and future PR pros and journalism students are drilled with rules and editing exercises. There are many rules in the guide that don’t sit well with writers and editors alike, but if I had to guess what the most polarizing rule is in the entire book (all 656 pages in this year’s edition) is the use – or lack thereof – of the Oxford comma. The Oxford comma is so polarizing, the band Vampire Weekend used …

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The case for adding Twitter advertising to your budget this year

Facebook and Google remain powerhouses in online advertising, but Twitter is gaining ground in the social media space. Twitter reported $702 million in advertising revenue for Q3 2019 and reported 17% growth year-over-year for its Monetizable Daily Active Usage. Aside from being a place where more marketers are spending their ad dollars, Twitter offers advertisers the opportunity to target audiences in different ways than Facebook. Options like follower lookalike and keyword targeting can often provide a better way to reach potential customers than interest targeting alone. If you’re interested in adding or expanding your organization’s Twitter advertising budget in 2020, …

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Our prediction for 2020: It’s going to get expensive

Y’all. A lot is happening this year. And because it’s going to be a busy year, that means it will likely be an expensive one, especially in the digital marketing space.  Why is that?  It’s because digital marketers are basically competing with one another when it comes to digital advertising, and with a ton of big events on the horizon – from Virginia and beyond – there’s a lot that can impact your comms strategies, and that impact will likely mean having to dedicate more dollars to online spends.  When there are large events with lots of paid and earned …

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Brand voices we love on social media (and why)

One of my favorite questions to ask in intern interviews is, “Where do you get your news?” First, it’s always nice to hear the variety of responses, from local outlets to major national organizations, but one answer we hear a lot is just broadly, “Twitter.” Currently, Twitter is still relatively chronological. Like our intern candidates, I also get a lot of my news from Twitter because I follow many outlets and brands, and I’m seeing a feed of news in real time (verses seeing something breaking on Facebook, only to realize the time stamp was from days ago). And while …

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