The year of “re” and how we’re applying that to our work

As we unwrap our new planners and flip the calendar to a fresh year, our agency is embracing a theme that is customizable and flexible as we make our way through the year: The Year of “Re,” (as in RE-start, RE-energize, RE-juvenate). When you think about it, by adding that simple prefix to a root word, the possibilities are almost endless.

Our team is prepared to come to our start-of-the-year meeting with a “re” word to help ground our work for the year ahead, and by way of this post, we’re highlighting a few “re” words that are helpful as we all start out 2023.


Whether you’re on a calendar year cycle or a June-to-July fiscal year, this month is a great time to reconsider your strategies and tactics to ensure you’re going to meet your goals. Is the team still composed of the best line-up? Are you using the right project management tools to keep things organized? Has the industry impacted which social channels you’re on and what media outlets you’re pitching?


In the same vein as above, if you’ve reconsidered some of your strategies and tactics, you may need to move money around accordingly. Will you continue to spend on Twitter or use those dollars on other platforms? With influencer marketing bleeding into media relations, do you need more dollars to support that approach?


For many of us, we’re almost fully back to what things were like pre-pandemic – we’ve dropped mask mandates, vaccines have slowed, and things are almost fully in-person (at least for now). But just because operations are back to normal doesn’t mean our new behaviors are still aligned to our old habits. Think about your events, culture and operations; do you need to adjust expectations? What about marketing KPIs? Did those change in the pandemic and not revisited?


Maybe you don’t need to change anything in 2023. Maybe you had super successes, and you want to continue along the same vein this year. “Re” doesn’t always mean change, so you just may want to continue to replicate what you are doing well. Just because we’re in “new year, new me” season, doesn’t mean everything has to be renewed.


For those of us who have trudged through polarized workplaces, climbed uphill for approvals and run into brick walls seeking the smallest of greenlights, the stresses of work can be deflating, de-energizing.  Make some time for you and your team to unplug and recharge.

Casey Prentice

A self-proclaimed organizational junkie and data geek who confesses to a secret desire to be a professional organizer, Casey enjoys account management, writing, editing and digital content strategy. Her agency work has helped clients like Virginia’s Community Colleges, VCUarts and Swedish Match.

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