If you’ve been writing or perusing jobs lately, you’ve probably seen that when it comes to content creation and social media positions, most requirements include bullets for writing skills and creative capabilities. To get one single person to do both of those things well, you’re asking for a unicorn. But lucky for you, we’re a collective of people which means by bringing our content marketing and creative services teams together, we can be your unicorn. Creative and content go hand and hand, and you really…
Read MoreIn this episode of Teaming Up, Greg Surber, APR, is joined by Amy Baril to talk about their respective professional development organizations, how the two organizations collaborate in Richmond and the importance these organizations play in the personal and professional development of its members. Surber is the incoming president of PRSA Richmond and Baril is the current president of AMA Richmond. Episode Highlights Overview of Richmond’s top professional development organizations for marketing and public relations Compare and contrast between AMA Richmond and PRSA Richmond How the organizations prepare individuals for…
Read MoreIf you have a website, it’s likely that you or someone on your team are already familiar with Google Analytics and are using it to analyze site traffic. If you’re new to Google Analytics, now is a great time to take advantage of this web analytics tool. As part of that analysis, you may be looking at how visitors are reaching your site (e.g. direct, organic or paid traffic), and the interactions they’re making during their time on your site (sessions). On July 1, 2023, Google sunsetted…
Read MoreIn this special bonus episode, we’ve compiled some of the soundbites from our interview sessions with the kids of Hodgers during our inaugural Bring Your Kid to Work Day. You’ll hear from kiddos between the ages of 2 and 16 talking about their favorite things and taking guesses about what exactly it is their parents do. Episode Highlights You’ll find out Ben Ryan’s favorite snack Harper Ryan’s dream super power will melt your heart Owen Surber wins the prize for most accurate guess of…
Read MoreHave you been asking your Gen Z coworker, “What the heck is ‘Demure Fall?’” or why the Democratic presidential nominee is embracing a “Brat Summer?” You’re not the only one. While TikTok trends have been getting grandparents to dance to the newest Doja Cat song since 2020, we’re seeing just how influential microtrends are becoming and how they’re redefining marketing for brands of every size and industry. But, does your organization need to hop on every social media trend? Why it matters It’s not new for…
Read MoreEach month, we curate networking and educational events happening across the Richmond region. We welcome fall with many September events from AMA Richmond, PRSA Richmond, ChamberRVA and more. With many networking options, all young professionals can make amazing connections regardless of experience. Connect with Congress 2024: Rep. Jennifer McClellan Session Hosted by ChamberRVA Wednesday, Sept. 4 from 8:30 – 9:30 a.m. McGuire Woods Gateway Plaza, Richmond Learn more and register for this event September Meet & Greet Breakfast! Hosted by GRACRE Thursday, Sept. 5 from…
Read MoreMost people don’t start a project with the intention of winning an award. You come to work, do your job, and, if you’re lucky, enjoy what you do and make a positive impact. When all the pieces come together and your work is acknowledged outside of your client team, it’s like the icing on an already scrumptious cake. Last year, The Hodges Partnership assembled a team to launch the Virginia Spirits Board Marketing office, tasked with developing and executing an integrated marketing and branding program…
Read MoreIn this episode of Teaming Up, Amanda Christian is joined by Megan Wilson, creative director of Sweet Talk Strategy, to talk about the evolution of email marketing and why it’s a critical channel for communicators. The episode highlights the affordability of email marketing and positions it as a safer channel for marketing compared to social media (both in trust and reachability). Episode Highlights The evolution and business of email marketing Work smarter, not harder by leveraging automated workflows Email marketing can be as simple…
Read MoreMadelyn Blaser is a social media whiz, thrifting queen, charcuterie board aficionado, and now the latest addition to our growing roster of former interns-turned-Hodgers. Madelyn graduated from VCU in 2023 and began her public relations career as the social media manager for a local consignment shop. Soon after, she joined Hodges as an intern for the Virginia Spirits team, where her standout work and unwavering ambition made it a no-brainer to bring her on board as an account coordinator. Without further ado, please meet Madelyn…
Read MoreEach month, we curate networking and educational events happening across the Richmond region. Events in August include networking opportunities for young professionals and an exciting kickoff to Richmond race weekend featuring NASCAR’s Chief Branding Officer and Chief Marketing Officer, among many more. See you at an August event soon! August AMA Coffee Chat Hosted by AMA Richmond Friday, August 16 from 8:30 – 9:30 a.m. at Market Street Coffee, Petersburg Learn more and register for this event. [Signature Breakfast Series] NASCAR’s Surprising Marketing Evolution Hosted…
Read MoreI recently presented with colleagues during a Center for Nonprofit Excellence workshop in Charlottesville on communications strategies designed to help organizations connect with stakeholders and gain attention. Before I share a few tips from that presentation, first a shoutout to the attendees: I’m very thankful for the talented nonprofit public relations professionals in Virginia. While we often mention how people in the communications industry “wear a lot of hats,” our brethren in the nonprofit sector no doubt don the most striking and versatile collection. You’re…
Read MoreWe can’t answer what AI means for every PR pro, but we do have some thoughts on how our agency is using it.
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