The Gong Blog

The things you can’t (or are really hard to) advertise on social media

The things you can’t (or are really hard to) advertise on social media

Launching a social media advertising campaign is no small feat, even for those of us who do this for a living. Despite our experience, there is a good bit that is unpredictable in this space.  For instance, we’ve had Hodges’ ads denied because we wrote about Black Lives Matter. Ads have been denied because the copy about career training was flagged for inappropriately promoting job opportunities. Then there were the occasions when identical ad copy was flagged one time but...

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Hodges' dark empty entryway

Internships in a global pandemic – what we’re doing differently

When coronavirus hit Virginia, our office went fully virtual, and we continue to work virtually to this day. Luckily, we are in an industry where we are able to do so – staying connected via Zoom, Slack and through our shared client responsibilities. Casey Prentice and I head up Hodges’ internship program, where every semester we host two students for a three-month, paid internship. We pride ourselves on the caliber of The Hodges Partnership internship – students work as an...

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The resurgence of user-generated content

The resurgence of user-generated content

Soliciting user-generated content has been an arrow in the content quivers of many marketing and PR teams. Previously, user-generated content had been used mainly as an activation tool to get audiences to engage with a brand on social and/or as a way for brands to fill their own content pipelines when creative resources were low.  The rise of user-generated content in 2020 With the rise of COVID-19, we’ve seen a resurgence of user-generated content, but the impetus for the ask...

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Meet a Hodger: Paulyn Ocampo

Meet a Hodger: Paulyn Ocampo

When you’re a military brat, moving around a lot comes with the territory. And lucky for us, that territory today for Paulyn Ocampo is right here in Richmond.  Born in Hawaii, Paulyn moved bounced around from the Pacific to San Diego and back, ultimately landing in Hampton Roads where she finished high school. Staying closer to family, she decided to pursue her degree in mass communications at VCU. After a brief post-grad stint at a now-defunct agency, Paulyn landed at...

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Over shoulder someone using laptop

Remote marketing: Getting them to come to you

As summer starts turning to fall, it is clear we’re heading into the long haul of the COVID-19 crisis for marketers. The summer allowed most to get used to working remotely, pivot their business models and gauge who their (new?) customers are. As we roll towards Labor Day and realize the regular touch-points (meetings, conventions, sales calls, etc.) still won’t exist for at least several months, the challenge now is how to find, gauge interest, connect and sell. Most marketers...

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And here comes the pitch

And here comes the pitch

It is often said that baseball is a game of failure. After all, even the best hitters fail 70 percent of the time.  Or as the legend Ted Williams said, “Baseball is the only field of endeavor where a man can succeed three times out of ten and be considered a good performer.” Media relations is like baseball. It, too, is a game of failure. Singles and doubles – a quote in the local newspaper or a quick interview on...

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A day in the life of a remote intern

A day in the life of a remote intern

For years, our agency has prided itself on a valuable, hands-on, dynamic internship experience. But like every other business trying to continue its operations, things have looked a little bit different for the last two intern cohorts. We asked our spring interns to document their time at The Hodges Partnership, which started with glee, was met with a bombshell and ended happily (and safely) from home. For our future interns out there, here is the first-person account of Anna and...

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The PR effects of cancel culture

The PR effects of cancel culture

If getting cancelled isn’t part of your social media crisis planning, it should be. Cancelling is a way for an individual or a collective to publicly call out and demand accountability to everyone and everything – from individuals to big brands and organizations. When you can’t bring down the system, you can chip away at it by canceling those on top. (In case “being cancelled” is something you haven’t heard of, read this primer by Vox.) From a 1991 Wesley Snipe movie...

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Meet a Hodger: Casey Prentice

Meet a Hodger: Casey Prentice

Casey first walked through the doors of The Hodges Partnership as an intern her junior year in college. Just a couple of short years later, she’d walk back through our doors to start the career that has brought her where she is today. Originally from Small Town, N.C., Casey didn’t have public relations on her radar growing up. But she started at East Carolina University as a communications major and never looked back. Being organized and building relationships were intertwined...

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Our lives are changing and so are our social media platforms

If the past three months have taught me anything, it’s that our social media normal is rapidly evolving. More than ever, we are all obsessed with consuming as much information as possible through video and sound—even on our social platforms. While this trend in media consumption takes over, marketers are having to quickly adapt to stay relevant and a part of the conversation. With new social media features comes opportunities for creative expression and putting a voice to a brand....

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