The Gong Blog

Six-Second PR?

A recent piece in Adweek, Why Brands and Agencies Are Preparing for the Era of 6-Second Ads, is predicting that these “snackable” ads – even shorter than the time food takes to get from your mouth to your stomach – will begin to come into their own, if not by the end of this year, then by 2018. And the future may already be here. The NFL started using 6-second spots during this season’s games on Fox. The reason: the bite-sized videos are ideal for attracting Millennials and Gen Z, who, at least stereotypically, have little patience for longer-form formats. …

Read More

The Rundown | October

Each issue of our monthly e-newsletter, The Press Box, includes the latest industry-related news and trends we’re talking about around the Hodges office. Think of this aptly named section, The Rundown, as your monthly recap of all things PR, social and content. Here is this month’s The Rundown and a sneak peak of the October Press Box. Facebook is coming to Richmond Earlier this month, Facebook announced its plans to build a $1 billion dollar data center in Richmond, according to Richmond BizSense. Custom audience targeting is getting even more specific  Speaking of Facebook data, Facebook announced it will be adding two custom …

Read More

Encourage your employees to seek professional development opportunities

Your employees come into work every day, and they work hard for your organization and clients. Getting into that routine can be productive, but those comfortable rhythms also can suppress that all-important curiosity.  In other words, it can lose your yearning for learning. Encouraging and supporting your employees’ professional development efforts shouldn’t just be an employee benefit – it should be engrained in your company culture. According to Gallup, 87 percent of Millennials say professional development or career growth opportunities are very important to them. Pit that against data from EdAssist which found that only 26 percent of Millennials felt …

Read More

#AskJon: How can I prepare my CEO for a TV interview?

So, I recently had to work with my daughter, who is working on a project, and coaching her through being on television. And, not to say that CEOs or 17-year-old girls meet somewhere, but the premise is pretty much the same. You want to start with a couple of different basic premises, either the old who, what, when, where and why, and how to communicate those things right off the top, or think about what are the three things, no matter what the reporter asks, you want to communicate. And then you work with your CEO to make sure that …

Read More

Add This New Element to Your Next Media Advisory

I love a good media advisory. Done well, it should communicate to journalists what to expect at an event, the types of video and audio that will be available, the on-site spokespersons and other relevant logistics. This is done through the five basic journalistic elements: Who, What, When, Where and Why. Over the past year, I’ve begun to add a new section to media advisories: social channels. If a journalist covers your event, whether it’s a press conference or a special function, it’s likely they’re going to share the fact that they are covering it on their social channels. So, …

Read More

5 Ways You’re Doing Corporate Videos Wrong

There are so many ways corporate videos can go wrong, yet if done correctly, video can be a game changer for your brand. In fact, Cisco projects that video traffic will account for 82 percent of all consumer Internet traffic by 2021. The time for video is now! Not quite. To rephrase, the time for good video is now. Here are five ways you’re doing corporate videos wrong and respective examples to back them up. And while most of these examples are humorous, there’s an important takeaway to all of them. Your video is painfully long. Ernst & Young should …

Read More

#AskJon: Why is my content marketing strategy failing?

So, the main reason that we find that content strategy fails for clients is because they didn’t take the time to plan out, not only their strategy, but what their goals and audiences are on the front end. So, if you’re seeing and not getting the results that you’re hoping for, take a step back and revisit a) did I set out goals to begin with, b) do I have audiences that we’re really writing for and c) do I have an amplification strategy that really makes sense for a) and b). For example, you can write the best content …

Read More

Finding a Seat at the (Head) Table for PR

Back in 1998, I was the director of communications for a Circuit City-backed startup that was poised to introduce a new product to the marketplace that we hoped would reinvent the video rental business.  Company management had made the strategic decision to pilot the product rollout in two cities where retail distribution would be strong – Richmond and San Francisco.  And so I went about putting together a media relations strategy designed to engender consumer excitement about the imminent availability of a product that had been years in development. This was going to be fun. But then I was handed …

Read More

How to mic yourself (and others) for video

Audio quality is a critical component of a successful video. In fact, so much so, that most viewers will put up with lower quality video if the audio is up to snuff. For the kinds of videos we’re discussing here, good audio quality means loud and clear voices, minimal background noise and minimal or no visual obstruction (you don’t want to see the microphone). To make sure your subject’s voice is loud and clear, you need your microphone to be as close to the speaker as possible, so you’ll need to use an external microphone that plugs into your camera …

Read More

#AskJon: What makes video content marketing a great tool for business, big or small?

First of all, it’s a lot less expensive and time intensive than it used to be. For example, we’re shooting this with about an initial investment of two to three thousand dollars worth of equipment that we don’t have to keep on buying over and over again. Plus, even if you’re looking at an outside videographer, those costs are a lot less expensive than it used to be. I’m shooting this video today, but we’re also shooting three or four other videos that you’ll see in the coming weeks. So we’ll knock these out in about an hour. Some interesting …

Read More

Contact Us

The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax