Articles Written By:

Julia Surber

Two Black women take photos of their food with a beauitful floral wall behind them

How to host an unforgettable influencer event

Influencers can help move the needle for brands, and a main way to reach them is by hosting influencer events to share brand products and experiences. When the pandemic started, networking events were forced to pause. Now that life is slowly getting back to normal, holding an influencer event is a great way to make a comeback.  This important influencer marketing strategy takes a lot of thought and planning. Below are a few tips to keep in mind as you...

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Tips for planning a successful virtual press conference

Tips for planning a successful virtual press conference

If the COVID-19 pandemic taught us anything, it’s that almost everything can be done online—this includes the staple event of media relations: the press conference. As restrictions continue to lift, we still find a virtual press conference helps to eliminate travel, freeing up reporters’ calendars during the work day and connecting speakers from all over the world. And just as you would prepare for an in-person press event, virtual press conferences require just as much planning—if not more. So, how...

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Stock market chart on a computer screen

The GameStop situation exposed these crisis communications truths

It’s looking like 2021 might be just as unpredictable as 2020. So far this year’s got political unrest, new COVID strains, oh, and a Reddit thread about GameStop that exposed one of Wall Street’s darkest secrets – which triggered one crisis communications event after the next. To recap, users on the r/wallstreetbets Reddit thread set the foundation for a short squeeze on GameStop, pushing the stock price up significantly. Over the course of just two weeks, GameStop’s stock value increased...

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hand holding phone

Our lives are changing and so are our social media platforms

If the past three months have taught me anything, it’s that our social media normal is rapidly evolving. More than ever, we are all obsessed with consuming as much information as possible through video and sound—even on our social platforms. While this trend in media consumption takes over, marketers are having to quickly adapt to stay relevant and a part of the conversation. With new social media features comes opportunities for creative expression and putting a voice to a brand....

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