Articles Written By:

Josh Dare

Hand writing with pencil in notebook

Pandemic can be optimal time for self-analysis and planning

I don’t know about you, but it seems like 2020 would have been a much more appropriate year to launch the “ice bucket challenge.” Could there have been a more fitting metaphor for the cold splash of reality that descended on our collective heads earlier this year? And again several times since. We had anticipated being back in the office by Memorial Day, although we never did say in what year. Like many companies, we empaneled what we called our...

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Working from home permanently? Not so fast.

Working from home permanently? Not so fast.

There’s been a lot of chatter over the past few months speculating about what the “new normal” will look like in our post-pandemic work life. One idea that has been percolating with extra big bubbles is the prospect of making more permanent the ability to work from home. Twitter was one of the first big companies to float the possibility. The tech giant’s CEO sent an email to staff letting them know that, if they wanted to keep working from...

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Our web traffic is up almost 50%. Here’s why.

Our web traffic is up almost 50%. Here’s why.

One of the sometimes painful manifestations of the digital age is that it has forced we public relations types to do math. For decades we bemoaned the fact that there was no real empirical way to measure the impact of our work (except for circulation numbers which always seemed contrived and now quaintly anachronistic). Mostly, we operated under the assumption that the more people who were reading or seeing your story, the better it was…at least generally speaking. In short,...

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Pandemic already changing how we communicate

Pandemic already changing how we communicate

I connected recently with a professional acquaintance with whom I hadn’t spoken for at least a year. In my email, I suggested that we catch up by phone, and he countered by saying that he’d send me a Zoom link so that we could converse like the Jetsons used to – face to face but from a distance. The exchange struck me as one manifestation from the coronavirus that is already changing how we interact with one another. The cameras...

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phone

Media relationships: Regret and responsibility during a pandemic

It’s been painful to sit ringside to so much hurt around us. Not just the coronavirus patients and their families. Not only the government leaders struggling with no-win decisions and confronting unprecedented and agonizing budgetary choices in the months ahead. But all those experiencing the brute-force whammy on the economic front. Layoffs. Furloughs. Businesses shuttering, perhaps for good. What makes so much of it especially heartbreaking is our sense of guilt that, so far (knock on wood), our agency has...

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Media relations in the time of COVID

Media relations in the time of COVID

We’re in unchartered territory. Or so they say. For those of us who toil in the trenches of media relations – and who are old enough to painfully remember that there was a short-lived “Friends” spinoff called “Joey” – this moment in our nation’s history has an eerie déjà vu quality to it. I’m referring to the weeks if not months following 9-11 when pitching your client’s story to the media was not only seen as tone deaf but enough...

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Marketing during a pandemic: Are you crossing the line?

Marketing during a pandemic: Are you crossing the line?

Over the past few weeks, I’ve gotten the distinct impression that my health and wellbeing is the most important thing to the companies I do business with. (And by that I mean, Josh, the consumer, not Josh, part of The Hodges Partnership.) Like you, I’ve received dozens of emails from retailers and travel companies, from my bank and dry cleaner, and even my barber shop, all of whom want me to know what a high priority they place on my...

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The logic and illogic of content marketing

The logic and illogic of content marketing

There are some base logical assumptions in the field of marketing, and perhaps chief among them is the axiom that creating greater awareness about your product and services will ultimately lead to greater demand for it. After all, people don’t very often purchase what they have not heard of. Have you had those moments perusing the drug store or supermarket shelves when you come across a product you think might be worth buying, only to choose something else because you...

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Staying on brand in your content marketing strategy

Staying on brand in your content marketing strategy

This will likely expose my nerdiness – to the extent that it already hasn’t been widely exposed – but I’m not one of those people who uses social media to stay abreast of my favorite celebrities. Although I will confess to following Michael Palin – wait, that’s now Sir Michael Palin – on Facebook, there’s not much else. I don’t see what famous people are opining about on Twitter. I have scant interest in seeing the latest red carpet fashions...

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Changing Careers to PR: A Tactical Approach

Changing Careers to PR: A Tactical Approach

I talk to a lot of young people who are interested in finding a job in public relations. They typically fall into two buckets. There are the recent graduates, wide-eyed and earnest, who really just need to catch a break and find that entry-level opening. If they’re lucky, they have some PR-related internships under their belt, and I have a personal prejudice toward those who wrote for their college newspapers, although, sad to say, that is a rarity these days....

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