Articles Written By:

Josh Dare

Pastel-colored balloons

Our nonprofit storytelling platform, The Phil, turns one

When I was a new dad, a popular book among neophyte parents was Heidi Murkoff’s What to Expect Your First Year, a monthly guidepost that alternatively provided bouts of pride and anxiety, depending on how our babies fared against what was generally anticipated to be the norm. The truth was, there was really no preparing us for that scary, exhausting and magical year. As we celebrate the one-year anniversary of The Phil, the same can be said of those of...

Read More
Floor shot of people mingling at a conference with the sun shining in

The often overlooked beauty of trade media

In the early days of our firm, we used to joke about how often clients wanted the “big three” – i.e. that trio of high-profile media placements that they thought would be their sure-fire path to fame and all that came with it. The actual three changed from year to year but typically involved a combination of the TODAY Show, The New York Times, the Associated Press, Parade, Time, Oprah, Newsweek and The Wall Street Journal.  Yeah, they set a high...

Read More
Three cupcakes with 1K piped in blue icing

A gong for The Gong Blog: Reflections on our 1,000th blog post

It was the week before Christmas 2008, and to give you a sense of just how long ago that was… The Dow opened that day at 8,606. (If you haven’t checked lately, it’s above 34,000.)Facebook had a measly 100 million active users (vs. 2.9 billion today).Instagram, Uber, Groupon, Pinterest, Slack and Venmo (to name a few) had yet to be created.The Hodges Partnership launched its agency blog. While that last event may not measure up in historic significance to the...

Read More
Black business professional on the phone while working at a laptop

An almost true story about blogging

Let’s start with a conversation I have more often than not with folks calling us about helping them raise their profile and enhance their expertise position in their industry. Caller: I want to raise my profile and enhance my expertise position in the industry [or something like that].Josh: Well, that's what we do, so let's see if we can help. Let me ask you some questions. What kind of content marketing are you doing?Caller: Content marketing? You mean like using...

Read More
Close-up of a hand scrolling through Instagram with a latte in the background

What makes for good Instagram content? Cracking the Instagram code.

Did you know Instagram is no longer a photo-sharing app? That’s what its CEO declared in a move to push Instagram into a land that more resembles TikTok. Today, the social media platform has a whopping 1 billion active monthly users, a base that is second only to Facebook and about twice as large as LinkedIn and more than three times bigger than Twitter. And like TikTok, it tends to be a platform generally fueled by young people. Three in five...

Read More
Looking over the shoulder of a female reading the New York Times

Placing an op-ed: do’s and don’ts

When The New York Times announced earlier this spring that it was changing the name of op-eds to guest essays – reflecting the fact that opinion pieces no longer necessarily occupied a physical space “opposite” the editorial page – it also offered guidance on the kind of pieces that it was looking to publish. It puts a premium, for example, on high standards of “cogent argument, logical thought and compelling rhetoric.” It desires essays “have intention” and confessed to being partial...

Read More
Hand holding a lime green water can, watering a small indoor plant

Media interviews: The care and feeding of the CEO

Count me among those who ascribe to the adage that it’s better to learn from other people’s mistakes than your own. Which puts me in the perfect position for blog readers to take advantage of the wisdom I’ve acquired during the times when things didn’t go just right. I’m thinking about the moment during a live interview on Fox Business News when the host of the program (who will remain nameless since he’s still holding forth) thought it would be a...

Read More
Two vintage VW buses colliding

VW’s high voltage PR dud

Before I saddle up my high horse, let me say for the record that I’ve got a pretty good sense of humor. In fact, when I was interviewed a few years ago for podcast on PR, I was asked which company’s public relations work I admired. I immediately cited WestJet, a Canadian airline on which I have never actually flown. But what I liked about the company was its irreverence and ability to have a bit of fun in an...

Read More
The five reasons you’ll read this blog

The five reasons you’ll read this blog

1.  It gets right to the point.  None of the tangential bombast or sentimentality that too often characterizes my blog openings.  2. The headline is intriguing.  I mean, you couldn’t resist, and now it’s too late.  3.  You like lists.  They’re easy to read, digest and remember. 4.  It’s topical.  And we love tips. 5.  It’s short.  You don’t have time, and well, there are only five.  While there’s a meta aspect to this post, it also conforms from what...

Read More
Black man with legs crossed reads the busines section of a newspaper

Returning credibility to the media that it should never have lost in the first place

All this talk about the “new normal” has many of us longing for the “old normal,” the way things used to be when we didn’t realize how good we had it. Now along comes Jen Psaki’s White House news briefings, and suddenly the waves of nostalgia are pouring over us. The thrust and parry emanating from the briefing room have returned to a familiar cadence. Communications professionals are back at the podium armed with truth and facts and a distinct...

Read More
Empty Tesla Charging Station

Tesla unplugs from PR: Why that’s a bad move

When I first read the headlines that Tesla had disbanded its internal PR department, my mind returned to a story in the Capitol Hill newspaper Roll Call back in the 1980s when I was a congressional press secretary. The gist of the piece was about the perceived growth of the communications function on the Hill – the trending surfeit of press secretaries, communications directors, press aides, speech writers and the like (obviously well before the arrival of bloggers and tweeters...

Read More
Closeup of shovel in dirt

Not enough fertilizer could help that campaign news conference

Frankly, I didn’t think I had to write a blog about a train wreck news conference. I didn’t think I needed to remind public relations professionals of the basic fundamentals of event planning. But of course, this is 2020, so… Implausibly, inexplicably, inconceivably, there it was. In broad daylight. A press conference of such colossal consequence that it held the potential to upend the unyielding march toward determining the next president of the United States. With so much on the...

Read More

Sign up to receive our blog posts by email