Articles Written By:

Josh Dare

Gil Hodges Memorabilia

Gil’s Corner: Why Gil Hodges is on our masthead

The Hodges Partnership marks the 20th year since our founding this year. I need a moment to let that sink in. The time has gone by almost as fast as a Tom Seaver fastball, and the world has changed so much over that time.  We share a launch year with LinkedIn, and I recall back then thinking it would be a handy birthday reminder service. Google was just four years old in 2002, before long making Ask Jeeves a distant...

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A stack of newspapers sit on a wooden table

Five questions to ask before you pitch to national media outlets

Early in our conversations with prospective clients, we come to the inevitable question about their expectations, particularly in the area of media relations. Just where would they like to see stories placed about their company or work? Their answers can be enough to take the air out of the room. When a company that specializes in inventory management software, for example, starts ticking off media relations targets like the TODAY Show or The Wall Street Journal or even daily newspapers...

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On-camera interview fails and pitfalls

On-camera interview fails and pitfalls

What is it about doing an on-camera interview that causes folks to have a kind of out-of-body experience? And not in a good way. Once the camera light goes on, suddenly interviewees become either void of personality or take on some other alternate persona that they think is a better version of themselves. I get it: you’re nervous, worried you’ll make a mistake, that embarrassing faux pas that winds up as a viral meme in your Nana’s inbox. I do...

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Pastel-colored balloons

Our nonprofit storytelling platform, The Phil, turns one

When I was a new dad, a popular book among neophyte parents was Heidi Murkoff’s What to Expect Your First Year, a monthly guidepost that alternatively provided bouts of pride and anxiety, depending on how our babies fared against what was generally anticipated to be the norm. The truth was, there was really no preparing us for that scary, exhausting and magical year. As we celebrate the one-year anniversary of The Phil, the same can be said of those of...

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Floor shot of people mingling at a conference with the sun shining in

The often overlooked beauty of trade media

In the early days of our firm, we used to joke about how often clients wanted the “big three” – i.e. that trio of high-profile media placements that they thought would be their sure-fire path to fame and all that came with it. The actual three changed from year to year but typically involved a combination of the TODAY Show, The New York Times, the Associated Press, Parade, Time, Oprah, Newsweek and The Wall Street Journal.  Yeah, they set a high...

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Three cupcakes with 1K piped in blue icing

A gong for The Gong Blog: Reflections on our 1,000th blog post

It was the week before Christmas 2008, and to give you a sense of just how long ago that was… The Dow opened that day at 8,606. (If you haven’t checked lately, it’s above 34,000.)Facebook had a measly 100 million active users (vs. 2.9 billion today).Instagram, Uber, Groupon, Pinterest, Slack and Venmo (to name a few) had yet to be created.The Hodges Partnership launched its agency blog. While that last event may not measure up in historic significance to the...

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Black business professional on the phone while working at a laptop

An almost true story about blogging

Let’s start with a conversation I have more often than not with folks calling us about helping them raise their profile and enhance their expertise position in their industry. Caller: I want to raise my profile and enhance my expertise position in the industry [or something like that].Josh: Well, that's what we do, so let's see if we can help. Let me ask you some questions. What kind of content marketing are you doing?Caller: Content marketing? You mean like using...

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Close-up of a hand scrolling through Instagram with a latte in the background

What makes for good Instagram content? Cracking the Instagram code.

Did you know Instagram is no longer a photo-sharing app? That’s what its CEO declared in a move to push Instagram into a land that more resembles TikTok. Today, the social media platform has a whopping 1 billion active monthly users, a base that is second only to Facebook and about twice as large as LinkedIn and more than three times bigger than Twitter. And like TikTok, it tends to be a platform generally fueled by young people. Three in five...

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Looking over the shoulder of a female reading the New York Times

Placing an op-ed: do’s and don’ts

When The New York Times announced earlier this spring that it was changing the name of op-eds to guest essays – reflecting the fact that opinion pieces no longer necessarily occupied a physical space “opposite” the editorial page – it also offered guidance on the kind of pieces that it was looking to publish. It puts a premium, for example, on high standards of “cogent argument, logical thought and compelling rhetoric.” It desires essays “have intention” and confessed to being partial...

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Hand holding a lime green water can, watering a small indoor plant

Media interviews: The care and feeding of the CEO

Count me among those who ascribe to the adage that it’s better to learn from other people’s mistakes than your own. Which puts me in the perfect position for blog readers to take advantage of the wisdom I’ve acquired during the times when things didn’t go just right. I’m thinking about the moment during a live interview on Fox Business News when the host of the program (who will remain nameless since he’s still holding forth) thought it would be a...

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Two vintage VW buses colliding

VW’s high voltage PR dud

Before I saddle up my high horse, let me say for the record that I’ve got a pretty good sense of humor. In fact, when I was interviewed a few years ago for podcast on PR, I was asked which company’s public relations work I admired. I immediately cited WestJet, a Canadian airline on which I have never actually flown. But what I liked about the company was its irreverence and ability to have a bit of fun in an...

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The five reasons you’ll read this blog

The five reasons you’ll read this blog

1.  It gets right to the point.  None of the tangential bombast or sentimentality that too often characterizes my blog openings.  2. The headline is intriguing.  I mean, you couldn’t resist, and now it’s too late.  3.  You like lists.  They’re easy to read, digest and remember. 4.  It’s topical.  And we love tips. 5.  It’s short.  You don’t have time, and well, there are only five.  While there’s a meta aspect to this post, it also conforms from what...

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