We’re adding another Erin to our team! Erin Rebmann is the newest member at Hodges, where she will serve as an account strategist for the Virginia Spirits Board Marketing Office team. Erin is a seasoned creative leader with expertise spanning brand strategy, graphic design, marketing, UX/UI and web design. For more than a decade, she has partnered with organizations and brands to craft digital experiences that are both visually compelling and strategically effective. She was previously with our neighbors at Brandito, and before finding herself in…
On May 12-17, Navy Week returned to the River City for its second visit since 2022. This time with an even bigger reason to celebrate, the Navy’s 250th anniversary. Sailors arrived in Richmond ready to celebrate with musical performances, STEM demos, community service, and hometown pride. Navy Week is the Navy’s principal outreach effort in U.S. cities without a strong Navy Prescence. Richmond was one of 15 U.S. cities chosen to host Navy Week in 2025. To support the week’s efforts, the Navy partnered with…
Everyone has experienced creative blocks, whether you’re a writer, a designer or an artist. Staring at that blank page or canvas can become so intimidating. Your mind can feel empty, and the project can feel impossible. But don’t worry. With these helpful tips, you can overcome it. Take a break Step away from your project for a moment. If you’ve been ruminating on it all day, your brain is likely fatigued and needs a break. Try switching to smaller tasks or another side project. Or…
Honesty hour. As a self-proclaimed Swiftie, I fall victim to misinformation on social media more frequently than I’d like to admit. Between alerts on where Taylor was spotted, who she’s dating and when her new album will drop, it’s hard to keep up with what’s real as a fan. Social media has transformed the way we communicate and access information. Not just for Taylor Swift fans, but for everyone. It allows us to exchange information and connect with the other side of the world in…
Content creation is important, but we understand that for some, it can be daunting. Take inspiration from a few of our favorite brands to take your Instagram feed to the next level. After all, everything can be a learning moment with the ever-changing nature of social media platforms. Brand Essence: @Glossier – 2.7 M Followers As soon as you visit Glossier’s Instagram page, you are transported to a calm, cozy and soft utopia. This social media experience is exactly what you experience on its website…
Is your social media content falling flat? The solution might be easier than you think. Reference this blog post next time you’re looking to add some spice to your organic content. It’ll take your social media skills to the next level – I promise. GIF or JIF? Graphic Interchange Formats (GIFs) have been a large part of internet culture for years, and in many ways, they manage to say all the things we can’t. Feeling sad? There’s a GIF for that. Doing a happy dance?…
It’s all in a name – and the branding. When building your brand, developing a creative toolkit is essential in setting yourself apart. A creative toolkit isn’t all about picking pretty colors for your brand. A toolkit builds cohesiveness and consistency within your brand that will engender trust with your clientele. Begin with a simple exercise. Think of two to three words to associate with your business identity, For example, pretend you’re a fitness brand: confidence, drive, exercise. Bring these words with you as you…
Have you ever worried about running out of visual content to use for promoting your business? Have no fear. Creating content images can be as easy as ever with the new smartphone technology at our fingertips. You don’t have to be a professional to follow these easy steps to make your content exciting. First, find a solid backdrop/surface or find a nice corner in your office or outside. You’ll want a clean background with no visible distractions. Make sure the lighting is just right. You’ll…
