Articles Written By:

Anna Friesen

Two people in blurred motion stand in front of a wall of photos

How to represent your brand with a creative toolkit

It’s all in a name – and the branding. When building your brand, developing a creative toolkit is essential in setting yourself apart. A creative toolkit isn’t all about picking pretty colors for your brand. A toolkit builds cohesiveness and consistency within your brand that will engender trust with your clientele.  Begin with a simple exercise. Think of two to three words to associate with your business identity, For example, pretend you’re a fitness brand: confidence, drive, exercise. Bring these...

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Three easy ways to capture your own content

Have you ever worried about running out of visual content to use for promoting your business? Have no fear. Creating content images can be as easy as ever with the new smartphone technology at our fingertips. You don’t have to be a professional to follow these easy steps to make your content exciting. First, find a solid backdrop/surface or find a nice corner in your office or outside. You’ll want a clean background with no visible distractions. Make sure the...

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