Articles Written By:

Aidan Guilfoyle

Hodges' dark empty entryway

Internships in a global pandemic – what we’re doing differently

When coronavirus hit Virginia, our office went fully virtual, and we continue to work virtually to this day. Luckily, we are in an industry where we are able to do so – staying connected via Zoom, Slack and through our shared client responsibilities. Casey Prentice and I head up Hodges’ internship program, where every semester we host two students for a three-month, paid internship. We pride ourselves on the caliber of The Hodges Partnership internship – students work as an...

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What we’re cooking and eating during social isolation

What we’re cooking and eating during social isolation

We’re a pretty tight-knit group here at Hodges. So, this whole full-time, work-from-home concept is far from what we’re accustomed to. No brainstorm happy hours. No Saturday Night Live debriefs at our Monday morning staff meeting. No group trips to Ironclad for a change of scenery and cup of quality java. What was once a perk of the job – getting to work from home when you needed to – is now the reality we are living in, day in...

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A lesson in content marketing, inspired by salad

A lesson in content marketing, inspired by salad

Those who know me best know I love to cook. If you were a fly on the wall in my kitchen, you’d likely hear me narrating my dinner preparation like I was a Food Network Star. In fact, when I was little, I drafted up a pitch for Food Network because I was disappointed in its lack of children’s programming. Never followed through though. You’re welcome, Hodges. My YouTube homepage is filled with cooking videos. My Pinterest with recipes. At...

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What is TikTok? Here’s what marketers need to know

What is TikTok? Here’s what marketers need to know

I’m hailing it the most cringeworthy social platform yet. But then again, my mom never let me have MySpace. Plus, it’s the first platform where I am older than the primary target audience, so maybe I’m just getting old and crotchety? TikTok. The what Remember Vine? RIP. And how about Musical.ly? Similar to both those ghosts of app pasts, TikTok is an app for making and sharing short videos. In fact, TikTok used to be Musical.ly until it was purchased...

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Example of how to find free images for Public Relations, social media marketing and content marketing efforts.

4 Ways to Find Phenomenal Photography (For Free!)

The old saying, “a picture is worth a thousand words,” rings true in the digital age. Tweets with images receive 150 percent more retweets, and Facebook posts with images see 2.3 times more engagement than posts without them. And when it comes to blogging, articles with an image once every 75-100 words historically get double the number of social shares than articles with fewer images. With everyone and their mother adding “professional iPhone photographer” to their resumes these days, finding...

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Getting the Most Out of Your Facebook Reviews

Getting the Most Out of Your Facebook Reviews

Recently, one of our clients had a question about the way Facebook was displaying their reviews. To set the scene: the business has an impressive 4.3-star overall rating, yet right there at the top of the home page, Facebook’s algorithm elected to display two one-star reviews. If you are a potential customer checking out the page, it isn’t a great first impression. That’s extremely frustrating as a business owner. The majority of the reviews of the business are overwhelmingly positive,...

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From Travesty to Triumph: Four Examples of PR Wins Following Crises

From Travesty to Triumph: Four Examples of PR Wins Following Crises

On the Gong Blog, we’ve written about brands that have done a poor job with crisis communications. (Remember United’s response to the doctor dragging? Or more recently, Mark Zuckerberg’s five-day silence in addressing Facebook’s data crisis?). But more often than not, even brands that do a decent job communicating through crises don’t get a lot of love. And that’s for good reason—because they handled it well, they are able to suppress its potential impact and even avert the crisis altogether....

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Five Examples of Media Interviews Gone Wrong

Five Examples of Media Interviews Gone Wrong

When it comes to on-camera flops, the most cringe-worthy fails arise when a company spokesperson is drowning during a live interview. With the nerves, cameras and tough questions, it’s easy to do. But that doesn’t make it any more acceptable. Here are five examples of media interview fails, and some tips so you’re never the one flopping: 1. Knowing your key messages, but not really knowing them. The briefing: In this 2015 soundbite, LBC reporter Nick Ferrari interviews Green Party...

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5 Ways You’re Doing Corporate Videos Wrong

5 Ways You’re Doing Corporate Videos Wrong

There are so many ways corporate videos can go wrong, yet if done correctly, video can be a game changer for your brand. In fact, Cisco projects that video traffic will account for 82 percent of all consumer Internet traffic by 2021. The time for video is now! Not quite. To rephrase, the time for good video is now. Here are five ways you’re doing corporate videos wrong and respective examples to back them up. And while most of these...

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Influencer Marketing: 5 Tips for Increasing and Measuring ROI

Influencer Marketing: 5 Tips for Increasing and Measuring ROI

#Fakenews… #FakeAd? We are living in a world where 75 percent of consumers don’t accept advertisements as truth. And you know what? I don’t blame them. On the other hand, consumer reports are full of that kind of honesty, and it’s what buyers are looking for. In fact, 70 percent of people believe consumer opinions, which is pretty wild— people are seeking out strangers’ opinions to inform their buying habits—and they trust those strangers more than advertisements. So imagine the...

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