Posts by Lindsay O'Bar

Want top performers? Prioritize the employee experience

When is the last time you took an assessment of your team’s engagement? Are you the type of manager that constantly thinks about this? Or have you not revisited this topic since the last employee engagement survey? There’s no wrong answer but there may be an opportunity for you to transform how you approach employee engagement. For starters, employee engagement is not about employees’ happiness levels as it’s possible to have a highly satisfied team that produces mediocre results. Think about it: what employee wouldn’t report high levels of satisfaction if they’ve got a “good gig” with a nice manager …

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Preparing CEOs for media interviews: Do’s and Don’ts

If you work in media relations, you’re familiar with the unabashed glee that comes when a reporter positively responds to your pitch, and before you know it, you’re scheduling an interview for your CEO. While your first instinct might be to prop your feet up on your desk and call it day, the reality is that your work is just getting started. Tight deadline or not, planning and preparation is key. With decades of experience preparing CEOs and other C-suite leaders for media interviews, we’re sharing our Dos and Don’ts that will help your CEO to make the most of …

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Why I teach

Here we are. Another fall semester and it’s back to school for a few Hodgers – not as students but as instructors at area universities.  Greg, Kelsey and I have got our lesson plans ready to go. After a lifetime of never wanting to be a teacher, I got the teaching bug after a few guest speaking opportunities at VCU and Longwood. Likely because I found a career that I love, I am excited to show others where the profession can take you in your career. After each guest teaching gig, I left the classroom inspired and energized by the …

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Client partnerships: This is how we do it

As we recently marked the 15-year milestone in our agency’s life, we’ve been thinking a lot about the next 15 – about who we are and where we are going.  In taking stock of our expertise and values, what’s clear is that our commitment to customer service stands out, becoming a defining part of our identity and culture. In 2002, we made a conscious decision about our last name: Partnership.  It was not so much a reflection of the alliance between our two founding partners as it was a marker for how we regard our relationships with our clients – …

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Ringing up success with Kroger Richmond

We’ve talked a lot lately about the Owned part of the equation of the EOP model, but the E (earned) is still very much a part of our day-to-day here at Hodges, and we wanted to take a second to reflect on some of the recent media relations work happening at THP. For seven years, The Hodges Partnership has been Kroger Mid-Atlantic’s public relations agency for the Richmond and Hampton Roads markets. Hodges works with Kroger to tell its many stories, maintain its tone of voice in the media, stay on brand, share insights on the market and connect with …

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4 Questions to ask when identifying an internal spokesperson

A strong spokesperson should be a critical component of your brand’s communications plan.  Your spokesperson represents your company’s brand and is the only face that the media, your audience and customers are going to see. Needless to say, you’ll want to choose carefully when selecting the face of your business so as to avoid any potential reputation-damaging incidents. A strong spokesperson is always prepared for what he is going to say, knows his audience, uses real-world examples, can easily adapt when he notices his audience getting restless, and knows how to pivot when answering difficult questions. When identifying an internal spokesperson …

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Research on the cheap – Affordable ways to conduct research to inform comm strategies

Anyone who’s gone about earning their APR accreditation will tell you that the most enduring takeaway is the emphasis the process puts on research. And with good reason. Only by having an informed understanding of both your business and customers can you develop the right communications plan. But here’s the problem – market research can be expensive, depending on what methods you use. Massive phone surveys, for example, require a call center or a significant team that is typically paid by the hour to gather the data.  There is good news, however. While most traditional research methods come with a tall …

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Art on the Avenue: Launching Chesapeake Bank in a creative way

Recently, we helped long-time client, Chesapeake Bank, host a community event to unveil a mural installation at the future site of the bank's first Richmond branch located in the Westhampton neighborhood of the City of Richmond. With several months of construction ahead before the branch is completed, Chesapeake Bank decided to install a mural as a way to thank neighboring residents and businesses for their patience while also obscuring the construction site. The woman behind the mural is local artist Emily Herr, of HerrSuite. Herr is a recent VCU graduate whose work can be spotted at several Richmond retailers, restaurants and professional …

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8 ways to show employees they’re valued

According to a recent BLS reports, Americans (25-54) spent nearly nine hours per day at work or doing work-related activities. And we’ve all heard that Americans spend more time working than any other developed country. Knowing this, it’s more important than ever for companies to keep finding ways to reward and recognize employees in ways that let them know they’re valued. Above everything else, a company’s greatest asset is its people. From word of mouth to social media, your employees have the ability to shape brands and manage reputations, making it more important than ever to enhance workplace environments and …

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Counting to 10: Tips to steer clear of a social media crisis

So, you're the content manager for your company's social media channels. Congratulations! You've been selected as the voice of the company and the one who "gets it." On top of that, everyone thinks you're hip and in tune with what's going on in the world. Life is pretty good for you, my friend. Until there's a social crisis. Then, all eyes are on you and everyone will wonder how you let this happen. My advice? Don't let it happen. Growing up, my mom often reminded me to "count to 10” before I opened my mouth. At the time, I didn’t …

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The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax