After more than five years of employing the EOP (earned, owned, paid) public relations model – for our clients and ourselves – I set aside some time to contemplate whether the paradigm had run its course, whether it was time to move on to new strategies and new ways of thinking. Short answer: It’s not. The EOP model (some call it the PESO model by adding “shared” into the mix) is every bit as effective today as it’s ever been. The combination of these interconnected…
Read MoreIf one of your 2023 resolutions is to decipher and comprehend your quarterly social media report, consider this blog your cheat code. Understanding social media metrics and key performance indicators (KPIs) will help determine if you’re meeting your goals and objectives, discern how impactful your campaign is and help create a roadmap for future marketing efforts. While your social media goals will determine which metrics you use to measure your success, it’s beneficial to recognize and define all the data points to understand the whole…
Read MoreWe love everything about crystal ball predictions. And so, we asked our diverse group of Hodgers to stare into their crystal balls and share some of what they foresee for the year ahead. Strap in – it could be a bumpy ride in 2023! Media relations trends “Affiliate marketing will continue to impact media relations, particularly when it comes to product placements. We’ve seen examples of this in the last few years, but it’s a space that only continues to grow. We’re watching how publications…
Read MoreEpisode Notes Casey and Andrew discuss everything public speaking, including specific tips and strategies for improving your own presentations.
Read MoreAs we unwrap our new planners and flip the calendar to a fresh year, our agency is embracing a theme that is customizable and flexible as we make our way through the year: The Year of “Re,” (as in RE-start, RE-energize, RE-juvenate). When you think about it, by adding that simple prefix to a root word, the possibilities are almost endless. Our team is prepared to come to our start-of-the-year meeting with a “re” word to help ground our work for the year ahead, and…
Read MoreEDITOR’S NOTE: Unless you’ve been living under a rock the last few months, you’ve probably seen an influx of AI-generated social media posts and news stories by software like DALL-E and ChatGPT. We have a feeling that this is going to be a big topic in our industry in the months to come, so we thought it was fitting to go right to the source to find out more about the potential impact. Below is ChatGPT’s take on what AI will mean to the PR…
Read MoreEpisode Notes Join Paulyn and Greg for this bonus segment from their episode on research and insights. In this segment, they discuss tools for research. Subscribe or Follow in your favorite podcast app to get new episodes as they’re released, or visit our YouTube page to see video versions.
Read MoreI’ve talked before on our blog about how thankful I am to have ongoing professional development opportunities here at Hodges. Joining media relations and writing coach Michael Smart’s Inner Circle in 2021 has been incredibly valuable to me, particularly the monthly master classes and Inner Circle Facebook group where members can ask questions and share advice. One of my favorite sessions each year is the December session on lessons learned from the best pitches of the last year. Members submit their best pitches, and Michael reviews them, identifies…
Read MoreBlogging is a two-way street. As much as you can busy yourself with plans for new, yet-to-be-written blogs and fill editorial calendars with content ideas, it’s just as useful to take a look in the rear-view mirror at some of your past blogs to see which ones are engaging your audiences most. In that spirit, here are some excerpts from our top five most-read Gong Blogs from 2022: 1. Five Examples of Media Interviews Gone Wrong. Our most popular blog of the year actually was…
Read MoreWhether she is coaching travel volleyball or seeing her favorite alternative bands in concert, Amanda Christian has her finger on RVA’s pulse. After graduating from JMU in 2020 with a degree in communications, she joined The Hodges Partnership as an intern, then came back to join the ranks of former-interns-turned-Hodgers this fall. With unwavering ambition, joining our team most recently from Virginia’s Wine Board, she has already propelled herself into a successful career in public relations. Without further ado, if you haven’t already, please meet…
Read MoreEpisode Notes The most effective PR and marketing campaigns start off with research. On the latest Teaming Up episode, Greg and Paulyn outline the four As of Hodges’ research process. Subscribe or Follow in your favorite podcast app to get new episodes as they’re released, or visit our YouTube page to see video versions.
Read MoreSocial media platforms have emerged as some of the most effective tools for public relations practitioners. Sites like Facebook and LinkedIn provide us with receptive avenues for reaching target audiences, for telling stories that help shape brands and showcase a company’s expertise. But information on these platforms does not flow in just one direction. How audiences respond to social media posts tells us a lot about how interested and engaged they are with the nature of the content. Measuring the number of likes and shares…
Read More
