The Gong Blog

How to make content last in your content marketing strategy

I’m 100% sold on the concept of working smarter, not harder. And in an industry that constantly pulls you in different directions, optimizing your workflow is crucial to staying afloat (and creating meaningful, lasting content while you’re at it). When it comes to developing your content marketing strategy, you’re likely producing a lot of content to fill your various channels. Scheduling interviews and dedicating full days to content gathering to fill those social media editorial calendars can be a lot, but if you’re not getting…

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How to stay connected during a virtual internship  

The pandemic completely changed the way we live, play and work. And while COVID-19 brought countless negatives, the virus also encouraged the world to rethink, revamp and revitalize age-old systems – like putting on real pants and going into an office five days a week.   As the growing number of remote internships and career opportunities increase, it’s important to learn how to communicate effectively with members of your team in a new way. Here are five tips I’ve learned for staying connected during a virtual…

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Episode 16: Women in the Workplace with Lindsay & Julia

Episode Notes In this episode, Lindsay O’Bar and Julia Loudy celebrate Women’s History Month by getting personal as they talk about women in the workplace. This episode references a few examples about Richmond and Virginia moments, but women (and men) everywhere will find a takeaway or two.

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6 tips for working with social media influencers

Influencer marketing is and will continue to be a very important part of a brand’s growth. Whether a brand is looking to partner with content creators to promote an event, seeking out someone to shoot images for a brand’s use or simply leveraging ways to enhance its image, it’s essential to know the most effective ways  to work with influencers. As someone who has worked with influencers for over five years, I’ve put together six tips for working with them that will best position brands…

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Scaling up your social writing

As public relations professionals, we wear a variety of different hats for our clients. On a normal day, we can assume anywhere from five to six brand identities and write social posts for multiple industries – all while maintaining a consistent posting rhythm and prioritizing innovative content generation. While there is not one secret ingredient to boosting engagement metrics, there are helpful practices to implement and social media gurus to learn from. Speaking of social media gurus – Erica Schneider and Kasey Jones are some…

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Meet A Hodger: Jack Gorman 

Jack Gorman is no stranger to change. In fact, you might even say he thrives on it.  Originally from South Lake Tahoe, California, Jack has spent his life moving from coast to coast. After receiving a degree in political science with a public service emphasis from the University of California, Davis, Jack began his professional career as a federal lobbyist in Washington, D.C., where he spent five years before moving to Seattle, Washington.   Following this, Jack moved between California and D.C. three more times before…

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Managing Expectations for Earned Media Placements

I was talking the other day to a longtime journalist who, about a year ago, came over to the “dark side.” He took a position doing public relations for a nonprofit organization. His role as head of communications is not atypical – media relations, writing content, organizing webinars and a dash of community relations thrown in.  Like many journalists, he has made the transition seamlessly, and the skills that he had as a reporter have translated well to PR. He’s enjoyed not having daily tight…

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Three Reasons Why I Used to Hire a PR Firm 

I spent the first half of my career – if my math is right, about 22 years – on the client side, toiling in our profession in the government, at corporations and with startups. Most of that time, our communications resources were pretty self-contained – that is, we did what we could with the staffs and budgets that we had. There were occasions, however, when we looked beyond our walls for some added assistance.  And there were three primary reasons we would retain a public…

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Don’t overlook email marketing: Here are a few reasons why

According to Statista, there were four billion email users across the world by 2020 and 99% of them check their email at least once per day. That’s why if you aren’t leveraging email marketing as a client offering, you’re doing yourself a disservice.  Email marketing may not be one of the first things you think of under the rubric of public relations, but it can be an important tool to increase brand awareness, re-engage audiences and repurpose and share original content.  Diversify your client offerings…

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Six brands that are doing it right on Instagram

Content creation is important, but we understand that for some, it can be daunting. Take inspiration from a few of our favorite brands to take your Instagram feed to the next level. After all, everything can be a learning moment with the ever-changing nature of social media platforms. Brand Essence: @Glossier – 2.7 M Followers As soon as you visit Glossier’s Instagram page, you are transported to a calm, cozy and soft utopia. This social media experience is exactly what you experience on its website…

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Meet a Hodger: Alejandro Leon

With an aptitude for making connections and an instinct for digital marketing, VCU graduate Alejandro Leon is the latest former-intern-turned-Hodger to be welcomed back to the team. After interning with The Hodges Partnership and graduating from VCU in 2022 with a degree in public relations, Alejandro found himself back at Hodges after working with Velocity Marketing in Northern Virginia for the last year. Call him a “triple threat” with talents for branding, public speaking and writing, Alejandro brings great passion to Hodges, not to mention…

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