The Gong Blog

Science!: HodgePodge for Feb. 12

ObLIGOtory space item You may have heard this week that a laboratory named LIGO proved Einstein right about gravitational waves. The New York Times has a video illustrating the waves and how they were detected and The Atlantic called it “the dawn of a new era in science”: “More than a billion years ago, in a galaxy that sits more than a billion light-years away, two black holes spiraled together and collided. We can’t see this collision, but we know it happened because, as Albert Einstein predicted a century ago, gravitational waves rippled out from it and traveled across the universe to an ultra-sensitive detector here …

Read More

Talk to me about your biggest marketing challenge

They looked at me and thought I was crazy… It was one of those moments in a staff meeting where everyone stops in their tracks. Our group was debating the topic of the latest offer we would feature on our blog and website. Over the course of the last year we offered reports, tips, and small e-books on various PR and marketing topics designed both to educate and to generate leads for our business. They generated a bunch of downloads and conversations but I wanted to do something a little bit more. So I suggested the following: “Why not just …

Read More

How to develop an influencer campaign and reach new qualified audiences

In today’s social landscape, reaching any audience type can be tough.  Most platforms require that you spend ad dollars to reach people who are not already part of your network and recommend you set aside an additional budget to ensure reach to your existing community.  Over the past few weeks, I’ve had several clients ask for best practices for increasing reach and each time my answer has been, have you considered an influencer campaign? What is an influencer? So let’s start at the basics.  What is an influencer?  In short, it’s someone with a captive and active audience, who regularly …

Read More

Finding the Right Reporter

We’ve seen the stats: There are far more of us than there are of them. By us, I mean PR professionals; by them, I mean members of the media. Because of that hard truth, the already tough task of pitching ideas to the media has been made even harder as our industry has grown and theirs has shrunk, thanks in part to many former journalists coming over to the PR side as I did more than a dozen years ago. Remember, more of us means more PR pros fishing in a lake with fewer fish. And we’re all competing for …

Read More

Should a marketing automation system be on your wish list?

If a marketing automation system has made its way onto your company’s marketing wish list, bear in mind that, like most things in life, there are some pros and cons to incorporating these systems into your workflow. Here are some things to consider before spending your money on a new system: The Pros Many of the potential positives are pretty obvious — you’ll have the opportunity to achieve better ROI and track your leads and conversion rates. This can make your overall marketing efforts much more efficient and help unify your sales and marketing team’s goals into a single vision. …

Read More

Snow Thank You: HodgePodge for Jan. 22

Pizzaology You could slice your pizza the regular way, or you could use the power of math to slice it into 40 identically shaped pieces: “Mathematicians already knew from previous research that they can divide the six congruent slices of the pizza, cut through the center of the pie (below, left) by dividing each slice across its middle. The result is twelve three-sided slices, six on the inside with very little crust, and six on the outside with the most of the crust…” “But the slicing patterns Haddley and Worsley have designed in their new paper go beyond 3-sided slices. …

Read More

3 Tips for Adding Video to Your Content Marketing Strategy

We’ve seen a lot of trend pieces recently heralding video as the top content marketing tactic for 2016. At Hodges, we’ve used video for both clients and ourselves with much success. (Have you seen our “mean tweets” video?) The proliferation of video online and the ease with which people can now consume high-quality videos, whether from their desktop or smartphone, makes video a tough channel to ignore when planning your marketing strategy. Just consider that at the moment, online video accounts for more than 50 percent of all mobile traffic. If you’re thinking about including video as part of your content marketing …

Read More

SEO and media relations have more in common than you think

Not that long ago, PR pros made their name on their ability to get a client in the newspaper or on TV – The Hodges Partnership especially. Heck, most people thought media relations and public relations were synonymous. But then newsroom attrition started making pitching significantly more difficult, all the while social and digital media rose in favor, giving PR practitioners a new sandbox to play in. As a result, many have decried media relations to be dead (it’s not), and to instead focus on improving your SEO so your business is more easily found on search engines. Improving SEO …

Read More

I’m Back!: HodgePodge for Jan. 8

For the new year, I’m trying something a little different with the format of HodgePodge. I’ll still bring you five (or so) interesting stories each week, but now I’ll include an interesting excerpt as well. Digital Dominion A huge portion of the “cloud” runs on Amazon Web Services, which means much of your daily internet activity runs through Northern Virgina. The Atlantic took a tour of AWS’s data center: “Once in a while—not quite often enough to be a crisis, but just often enough to be a trope—people in the United States will freak out because a huge number of …

Read More

Happy Hodgerdays!

As we wrap up 2015 (i.e., checking our final to dos and indulging in as many sweet treats and holiday delights as possible), we wanted to wish you a happy holiday from everyone here at The Hodges Partnership. Being one of the newest additions to Hodges, I’ve learned so much in my few short months of working here — from crafting the perfect pitch and leveraging keywords, to who makes the best Mac-n-Cheese (among many other public relations services, of course). When it comes to Hodges culture, food is always involved. This is why our holiday card this year is a compilation of …

Read More

Contact Us

The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax