The Gong Blog

Advice from the guy on the other side of the….

Okay, I'll admit it.  I used to avoid meeting with folks for information interviews like it was "the plague."  I thought that my time was better off spent doing the work that clients were paying me to do than spending time in what is sometimes an awkward situation for both parties. I credit my business partner for teaching me (even though he probably doesn't realize it) that there is great value for the interviewer.  I have gained great insight into...

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Latest “Springsteen” rumors

Okay, so a short diversion from the PR old vs. new school debate to update folks on the latest Springsteen rumors. The mill is abuzz with talk of Bruce performing on the mall on January 18th as part of Obamafest in DC.  No word on whether it's just him with Patti and the guitar of a full-fledged E-Street extravaganza. Then the latest from Backstreets.com has all Springsteen fans crazy with anticipation as shortly after the release of the new CD...

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Death of the Deskside?

Over the years one of my favorite ways to establish media relationship both personally and for clients has been the deskside briefing. Imagine my horror when during Twitter's #journchat on Monday some of the younger PR students and pros were tweating "What is a deskside?" or "I've never heard about that can you tell me more." For those who don't know, a deskside briefing is when you make an appointment to actually meet a journalist face to face.  That's right,...

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PR 1.5, #journchat and a Coke

First, sorry for the lapse in posting but after the trip to Birmingham and the ATL, I had to have some downtime with the family. I promise to be more "regular" in the new year. At the urging of one of my Hodges Partnership colleagues, I have tweated the name of the blog to Jon's PR 1.5.  This title more adequately captures the place that I find myself in daily, the space between the "old" and "new" PR. I was...

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Rutgers football coach…brand expert?

There are a lot of random thoughts that enter one's mind on a long drive.  As I mentioned yesterday, we're on our way to Birmingham to see my beloved Scarlet Knights play in the Papajohn's.com Bowl.  And in between the squeals of Wall-E on the DVD and my kids looking at the Western Virginia countryside, I pondered my next blog post. So it is fitting that I ponder the resurrection of my alma mater's football program in branding terms and...

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What is life without passions….

A man cannot live by PR 1.5 alone.  So from time to time I will blog about my other passions (aside of course from my wife and kids, who may show up once in a while). Sports and Springsteen, specifically Rutgers sports, the Mets, the Jets, are you beginning to see a theme here.  Yes my life has been filled with great sports disappointment with a glimmer of hope about once every 20 years or so. Recently that glimmer has...

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Seek and ye shall find

I'll keep things brief tonight because of the holiday. One of my goals in starting this blog is that it would force me to "engage."  My Facebook and Twitter activity has skyrocketed and I'm finding lot's of folks out there and many points of view. Another instant fav of mine is Amber Naslund of Altitude Branding.  Here's her blog. Amber validates many of my thoughts about the future.  You can use your existing skills and apply them to the "new...

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I feel the same way….about the future

One of the wonderful things about "getting out there," (Facebook, Twitter, Blogging, etc.) is that you find others who have been wondering the same things you've been wondering. Not everyone has figured out this "future of PR" thing but they are asking the right questions and betting on PR's place in the new media world.  And the odds are looking pretty good. Recent blog posts reflect these thoughts: Ronn Torossian is asking the right questions about what exactly PR is...

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Shankman in Richmond: A FightSMA fundraiser

There are few social marketers do a better job of "bridging" the old and new worlds of PR than Peter Shankman. His "Help a Reporter Out" or HARO now boasts more than 40,000 subscribers and provides a link between journalists looking for experts and PR people who have them.  Peter's, known as "skydiver" on Twitter, travels across the country as a SM evangelist are chronicled in the "news feeds" he sends to the subscribers three times daily.  In those news feeds he...

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