If I look back a year from now and can point back to one period of time when I made the quantum leap in my journey from PR 1.0 to PR 2.0 (+), I will likely be pointing back to this week. This is the week where everything sort of clicked in. This week I: Approached 500 people following me on Twitter (I know for some that’s not a big deal but for me it is). Used my new found Twitter friends to make connections…
Read MoreGuilty as charged. Today I succumed to the annual disease that hit all parents of small girls with brown vests and patches, the dreaded “I want to help my daughter kick ass and sell the most Girl Scout cookies in her troop” disease. I apologize to everyone who read by FB status and pledged to buy boxes out of friendship or pity. You can recind your order if you wish. Not that she needed help. The apple doesn’t fall far from the tree. She…
Read MoreEveytime anyone describes anything with the phrase “——— of the future” I’m reminded of the old Honeymoomers skit (me, dating myself), where Norton asks “Can it core a apple?” and Ralph “hamene, hamene’s” his way through the rest of the 1950’s style infomercial. In this “mashed up” world of marketing (more on mashed up in a few) where the blur between advertising, public relations, design, social and viral marketing, etc. is increasing by the second, I find that many folks in those disicplines answer with…
Read MoreA couple of posts ago I made my fearless prediction of 2009, that one major newspaper would go to an online only model and give permission to the industry to follow along. In his column today, David Carr of the New York Times speculates on an ITunes-type model, where people would pay-per-article like they pay for songs. Interesting idea and one of many being kicked around in publisher’s offices across the country. Another is the Sporting News Today model, where a newspaper-looking file is delivered…
Read MoreOkay, I’ll admit it. I used to avoid meeting with folks for information interviews like it was “the plague.” I thought that my time was better off spent doing the work that clients were paying me to do than spending time in what is sometimes an awkward situation for both parties. I credit my business partner for teaching me (even though he probably doesn’t realize it) that there is great value for the interviewer. I have gained great insight into the state of the PR…
Read MoreOkay, so a short diversion from the PR old vs. new school debate to update folks on the latest Springsteen rumors. The mill is abuzz with talk of Bruce performing on the mall on January 18th as part of Obamafest in DC. No word on whether it’s just him with Patti and the guitar of a full-fledged E-Street extravaganza. Then the latest from Backstreets.com has all Springsteen fans crazy with anticipation as shortly after the release of the new CD “Workin on a Dream” a…
Read MoreOver the years one of my favorite ways to establish media relationship both personally and for clients has been the deskside briefing. Imagine my horror when during Twitter’s #journchat on Monday some of the younger PR students and pros were tweating “What is a deskside?” or “I’ve never heard about that can you tell me more.” For those who don’t know, a deskside briefing is when you make an appointment to actually meet a journalist face to face. That’s right, in person. No voice mail. …
Read MoreIn his latest blog post Jay Baer crystalizes the world of PR 1.5. Go Jay.
Read MoreFirst, sorry for the lapse in posting but after the trip to Birmingham and the ATL, I had to have some downtime with the family. I promise to be more “regular” in the new year. At the urging of one of my Hodges Partnership colleagues, I have tweated the name of the blog to Jon’s PR 1.5. This title more adequately captures the place that I find myself in daily, the space between the “old” and “new” PR. I was reminded again of that last…
Read MoreThere are a lot of random thoughts that enter one’s mind on a long drive. As I mentioned yesterday, we’re on our way to Birmingham to see my beloved Scarlet Knights play in the Papajohn’s.com Bowl. And in between the squeals of Wall-E on the DVD and my kids looking at the Western Virginia countryside, I pondered my next blog post. So it is fitting that I ponder the resurrection of my alma mater’s football program in branding terms and see what lessons we can…
Read MoreA man cannot live by PR 1.5 alone. So from time to time I will blog about my other passions (aside of course from my wife and kids, who may show up once in a while). Sports and Springsteen, specifically Rutgers sports, the Mets, the Jets, are you beginning to see a theme here. Yes my life has been filled with great sports disappointment with a glimmer of hope about once every 20 years or so. Recently that glimmer has been Rutgers football and tonight…
Read MoreI’ll keep things brief tonight because of the holiday. One of my goals in starting this blog is that it would force me to “engage.” My Facebook and Twitter activity has skyrocketed and I’m finding lot’s of folks out there and many points of view. Another instant fav of mine is Amber Naslund of Altitude Branding. Here’s her blog. Amber validates many of my thoughts about the future. You can use your existing skills and apply them to the “new media” outlets. In order to…
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