The Gong Blog

The do’s and don’ts

Some interesting tips from the folks at D.C.-based Livingston Communications about this new “social” world we live in.  I’ve already heard some of the “blah, blah, blah,” they warn about come out of the mouths of consultants. As they used to say on Hill Street Blues, “let’s be careful out there.”

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From time to time I will post about other things like my love for Springsteen and New York-area sports teams. For those of us who are long-suffering New York Jets fans, todays loss was expected but still hurts. Wouldn’t it be classic Jest to win next week and back into the playoffs as a six seed with either a Pats or Ravens loss?

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Building the bridge

For a long time I’ve been contemplating a subject for a blog.  I didn’t want it to be just another new media, PR blog from some guy spouting off on all the latest gadgets and outlets available in the ever-changing world of marketing. As part of the “older” PR generation (I hate to admit it), I lived through the online avalanche of the late 90’s, when everyone had to have a website.  Then it took them years to figure out what to do with it. …

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