The Gong Blog

I feel the same way….about the future

One of the wonderful things about “getting out there,” (Facebook, Twitter, Blogging, etc.) is that you find others who have been wondering the same things you’ve been wondering. Not everyone has figured out this “future of PR” thing but they are asking the right questions and betting on PR’s place in the new media world.  And the odds are looking pretty good. Recent blog posts reflect these thoughts: Ronn Torossian is asking the right questions about what exactly PR is these days, an issue all…

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Shankman in Richmond: A FightSMA fundraiser

There are few social marketers do a better job of “bridging” the old and new worlds of PR than Peter Shankman. His “Help a Reporter Out” or HARO now boasts more than 40,000 subscribers and provides a link between journalists looking for experts and PR people who have them.  Peter’s, known as “skydiver” on Twitter, travels across the country as a SM evangelist are chronicled in the “news feeds” he sends to the subscribers three times daily.  In those news feeds he touts story opportunities and plays…

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Seth Godin is my hero

As I head down this path and make the transition from the old to new world, I realize that there are a lot of people that I can learn from.  The reason I know this, there seem to be about a zillion people out there who claim their “guruness” in the worlds of viral and social marketing.  My problem, and the problem for countless of others like me trying to navigate those waters, is finding who has it figured out and who is just trying…

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The do’s and don’ts

Some interesting tips from the folks at D.C.-based Livingston Communications about this new “social” world we live in.  I’ve already heard some of the “blah, blah, blah,” they warn about come out of the mouths of consultants. As they used to say on Hill Street Blues, “let’s be careful out there.”

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From time to time I will post about other things like my love for Springsteen and New York-area sports teams. For those of us who are long-suffering New York Jets fans, todays loss was expected but still hurts. Wouldn’t it be classic Jest to win next week and back into the playoffs as a six seed with either a Pats or Ravens loss?

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Building the bridge

For a long time I’ve been contemplating a subject for a blog.  I didn’t want it to be just another new media, PR blog from some guy spouting off on all the latest gadgets and outlets available in the ever-changing world of marketing. As part of the “older” PR generation (I hate to admit it), I lived through the online avalanche of the late 90’s, when everyone had to have a website.  Then it took them years to figure out what to do with it. …

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