Media relations is one of the most essential functions of public relations, but there are many misconceptions about how it all works and what strategies will be the most effective in getting media coverage for your client. In this episode, Josh, co-founder of The Hodges Partnership, and Sean, vice president of media relations, take a look into some of the most commonly believed myths about national media relations and teach us some best practices to start using in our own work. Here are the five…
Read MoreEpisode Notes In this Teaming Up conversation, Hannah and Cameron recognize Diversity Month and talk about the importance of DEI initiatives to a company’s overall culture. Subscribe or Follow in your favorite podcast app to get new episodes as they’re released, or visit our YouTube page to see video versions.
Read MoreMost clients that come to us for social media marketing strategy already have established brands and social media presences, in which case our role is to help them improve their overall strategy and/or to help take the burden of content creation and day-to-day management of the platforms off their over-stretched hands. In some cases, we get to be on the ground floor as they launch new social media profiles. You’d think it’d be just as easy as setting up a profile, slapping a cover and…
Read MoreHappy Women’s History Month! This month, and every month,is an excellent time to celebrate the women in our lives and reflect on those who fought for our equality (and continue to!) As a public relations agency comprised of over 60% women, we view Women’s History Month as an opportunity to celebrate the women around us. We work alongside powerful and influential women every day, not among our clients but on our team as well. According to the Public Relations Review, women dominate the PR field,…
Read MoreEpisode Notes In this Teaming Up conversation, Josh and Sean talk about national media relations myths. With a time-based format inspired by ESPN’s Pardon The Interruption, the pair takes you through some common myths along with the realities in the trenches of national media relations. Subscribe or Follow in your favorite podcast app to get new episodes as they’re released, or visit our YouTube page to see video versions.
Read MoreOne of the most rewarding and fulfilling aspects of public relations lies in the realm of community relations. When brands and causes align, great things can happen. Whether it’s building playgrounds in underserved communities or committing to ending hunger, the benefits of a well-coordinated community relations strategy are far reaching. On the agency side of the equation, we often serve as the conduit between the brand and the cause. Depending upon where our clients are in their community relations journey, we either collaborate to determine…
Read MoreColorful screenshot of the Canva platform with the word’s “Your design has been published” highlighted on the front of a purple image.
Read MoreEarly in our conversations with prospective clients, we come to the inevitable question about their expectations, particularly in the area of media relations. Just where would they like to see stories placed about their company or work? Their answers can be enough to take the air out of the room. When a company that specializes in inventory management software, for example, starts ticking off media relations targets like the TODAY Show or The Wall Street Journal or even daily newspapers where they have neither offices…
Read MoreNearly 20 years ago, The Hodges Partnership was formed, and since our founding, we have always prided ourselves on our ability to foster media relations opportunities for clients. While the agency has evolved over the years to incorporate a full range of content marketing, social media and audit capabilities, media relations still is at the core of what we do and who we are. When we talk about media relations, a large part of what we mean is how we work to cultivate relationships with…
Read MoreEpisode Notes In this Teaming Up conversation, Casey and Aidan talk internships. The two talk about their personal internship experiences, give hints for what students should (and shouldn’t) do when looking for an internship, and give tips for employers for how to best run an internship program. If you’re interested in applying to THP’s internship program, visit our website. Subscribe or Follow in your favorite podcast app to get new episodes as they’re released, or visit our YouTube page to see video versions.
Read MoreWhat is it about doing an on-camera interview that causes folks to have a kind of out-of-body experience? And not in a good way. Once the camera light goes on, suddenly interviewees become either void of personality or take on some other alternate persona that they think is a better version of themselves. I get it: you’re nervous, worried you’ll make a mistake, that embarrassing faux pas that winds up as a viral meme in your Nana’s inbox. I do a bunch of media training….
Read MoreLet’s be honest. Most people would rather go to the DMV on a Saturday morning than sit in front of a camera and answer questions. Perform a quick Google search and you’ll find countless articles about interview best practices, dodging tricky questions and how to remain cool, calm and collected in the face of crippling social anxiety. We are told what to say and what to not, under any circumstances, say. And despite the number of resources available to interviewees, there seems to be less…
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