Nearly 20 years ago, The Hodges Partnership was formed, and since our founding, we have always prided ourselves on our ability to foster media relations opportunities for clients. While the agency has evolved over the years to incorporate a full range of content marketing, social media and audit capabilities, media relations still is at the core of what we do and who we are. When we talk about media relations, a large part of what we mean is how we work to cultivate relationships with…
Read MoreAs someone who has a background in internal communications and continues to work in the space from time to time at Hodges, I can bear firsthand witness to its importance. And just as clear – how much time and effort goes into creating, implementing and maintaining an effective internal communications program. I may be wrong, but I’ve gotten the sense over the years that those of us working on the internal side of the PR coin often do not get the same level of respect and…
Read MoreAt The Hodges Partnership, we have a great group of community-minded individuals who quietly (sure, call us modest) serve the Richmond community through a variety of board positions and other community-related activities. It’s something that drew me to Hodges because community involvement is something I’m passionate about. I take pride in the fact that I’m able to work with a group who shares that enthusiasm. Fortunately, it’s not just outside of the office that we’re able to make an impact on the Richmond community and…
Read MoreNewspaper readership around the country continues to decline, but even so, people still have a voracious appetite for content, news and current events. The New York Times, which since 1851 has produced a regular newspaper, pivoted a bit in 2017 when it launched The Daily. The podcast, true to its name, is released daily and draws upon interviews with Times’ reporters to delve into what are deemed to be the most important and pressing stories of the day. Podcast downloads ramp up In just two…
Read MoreAs newspaper readership continues to decline, so too will the size of newsrooms. Considering these numbers already have decreased by 25% since 2008, the future of media relations is a scary prospect for many operating in the public relations field. With smaller and leaner newsrooms, it’s more important than ever to forge relationships with reporters and editors. If you ask a group of public relations practitioners how they’ve found success in the realm of media relations, it’s not likely you’ll get two of the same…
Read MoreRelationships, reading and rejection – these were all important components in my public relations job search. No two people have the same path when it comes to their career – some land their dream job right out of college, while others end up working in a field that has little to do with their major. I’m one of the lucky ones who works a job that aligns with the field I studied in college. But getting there took patience, persistence and dealing with a bit…
Read MoreIn the 15 years since their inception, podcasts haven’t just become a household name, they’ve become a go-to industry for advertisers. In fact, according to the Interactive Advertising Bureau’s (IAB) 2018 report, podcast advertising revenue grew from $68.6 million in 2015 to $257.4 million in 2017. And the industry is only expected to continue to grow. While it’s clear that podcasts and podcast advertising aren’t going anywhere, we’re seeing a renaissance in how listenership and engagement are measured. For many years, the gold standard for…
Read More
