Articles Written By:

Evans Mandes

woman sharing her presentation with her colleagues

The power of effective internal communications

As someone who has a background in internal communications and continues to work in the space from time to time at Hodges, I can bear firsthand witness to its importance.  And just as clear – how much time and effort goes into creating, implementing and maintaining an effective internal communications program. I may be wrong, but I’ve gotten the sense over the years that those of us working on the internal side of the PR coin often do not get the...

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When you do business with the companies you’re passionate about, everybody wins

When you do business with the companies you’re passionate about, everybody wins

At The Hodges Partnership, we have a great group of community-minded individuals who quietly (sure, call us modest) serve the Richmond community through a variety of board positions and other community-related activities. It’s something that drew me to Hodges because community involvement is something I’m passionate about. I take pride in the fact that I’m able to work with a group who shares that enthusiasm. Fortunately, it’s not just outside of the office that we’re able to make an impact...

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Podcasts continue to gain traction, Spotify bets big on them

Podcasts continue to gain traction, Spotify bets big on them

Newspaper readership around the country continues to decline, but even so, people still have a voracious appetite for news and current events. The New York Times, which since 1851 has produced a regular newspaper, pivoted a bit in 2017 when it launched The Daily. The podcast, true to its name, is released daily and draws upon interviews with Times’ reporters to delve into what are deemed to be the most important and pressing stories of the day. Podcast downloads ramp...

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Why you need to start treating media relations like you treat your friendships

Why you need to start treating media relations like you treat your friendships

As newspaper readership continues to decline, so too will the size of newsrooms. Considering these numbers already have decreased by 25% since 2008, the future of media relations is a scary prospect for many operating in the public relations field. With smaller and leaner newsrooms, it’s more important than ever to forge relationships with reporters and editors. If you ask a group of public relations practitioners how they’ve found success in the realm of media relations, it’s not likely you’ll...

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The things I wish I’d learned earlier — job search edition

The things I wish I’d learned earlier — job search edition

Relationships, reading and rejection – these were all important components in my public relations job search. No two people have the same path when it comes to their career – some land their dream job right out of college, while others end up working in a field that has little to do with their major. I’m one of the lucky ones who works a job that aligns with the field I studied in college. But getting there took patience, persistence...

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woman talking into podcast microphone

Why NPR’s New Podcast Measurement Tool is Really RAD

In the 15 years since their inception, podcasts haven’t just become a household name, they’ve become a go-to industry for advertisers. In fact, according to the Interactive Advertising Bureau’s (IAB) 2018 report, podcast advertising revenue grew from $68.6 million in 2015 to $257.4 million in 2017. And the industry is only expected to continue to grow. While it’s clear that podcasts and podcast advertising aren’t going anywhere, we’re seeing a renaissance in how listenership and engagement are measured. For many...

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