We combine earned, owned and paid media to drive business for our clients. Our approach is rooted in strategic storytelling. We tell your story through the media, on your website and on social channels. Our goal is to showcase your expertise and generate leads for measurable marketing results.
With shrinking newsrooms and more competition for attention, reaching the media is harder than it’s ever been. But the payoff can be enormous: a positive media mention brings a credibility you absolutely cannot buy. We’ve placed clients in every major newspaper in the country, from the New York Times to USA Today, and on TV shows from TODAY to SportsCenter.
Content marketing starts with your story, your areas of expertise, and the unique characteristics that define your brand. It provides a structure and method for producing and deploying content easily yet strategically and – we love this part – it produces an ROI that is measurable, meaningful and actionable.
We help our clients, big and small, set up outposts in the social media landscape that enable them to interact directly and efficiently with their core constituencies. From developing social media strategy to creating engaging content to managing and monitoring social media activity, Hodges works to create social media programs that help our clients extend their brand into increasingly important social media spheres.
With so many options competing for their marketing budgets, some clients come to us not knowing quite where to start. The communications audit is an intensive 8-12 week examination of your internal and external communications and marketing landscape that provides you with a clear way forward with your marketing program.
The short answer to that question is no. Small brands and small organizations can be really good brand journalists, but you do have to ask yourself a couple of questions. Number one, do you have the time? Number two, do you have the content?...Read More
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The old saying, “a picture is worth a thousand words,” rings true in the digital age. Tweets with images...Read More
Marketers throw around phrases like brand journalism and content marketing almost interchangeably these days, but there is a definite...Read More
Tridium Inc., an independent business unit of Honeywell, manages its proprietary Niagara Framework, a building automation platform that allows different devices and systems to connect via the internet. Among its many applications, Niagara is used by facilities managers to control HVAC, lighting and security, from a single online dashboard. Tridium engaged THP to support its external communications, focusing on social media management and media outreach. The assignment intersected with three other major initiatives for Tridium: its biannual, signature conference, the Niagara Summit; the launch of three new products, including the major launch of a new version of Niagara; and the launch of a new brand.
Social media engagement increased by 25 percent, including 3,000 new YouTube views over the first four months of the campaign. Attendees at the 2014 Niagara Summit registered the highest use of social media in the event’s history. THP secured interviews for Tridium’s executive team with all of its key media targets, the building automation trades, forging new relationships with key media.