You have a story.
Let us help you tell it.
Better. Louder. And in the right places.

Everyone has a story. What makes yours different, better, smarter?

The Hodges Partnership, is a PR agency based in Richmond, Virginia, that helps clients turn the volume up on their stories so they reach the right people at the right time and with the right messages, messages that make audiences want to know more. Through public relations, content marketing and social media, our own story of success is built on helping clients tell theirs.

What We Do

Public Relations

Public relations today means more than media relations. It includes a landscape of strategies and tactics that can influence opinions and drive strategic outcomes. From community engagement and event planning to internal communications and crisis management, we have a depth and breadth of experience that can be applied to a range of communications challenges and needs.

Media Relations

A great deal has changed over the years in public relations, but even today, nothing enhances reputations more effectively than media relations. That’s why, for more than 20 years, we’ve focused on media relations campaigns that raise our clients’ visibility and give them that third-party credibility. Let us tell you more about our media relations experience and capabilities.

Content Marketing

Digital platforms let you control your own message, and we help you develop those messages and ensure they are seen by the right eyeballs. Through content marketing, you can showcase your expertise and provide important industry insights. Content campaigns are some of the most cost-effective – and just plain effective – strategies available to marketers today.

Social Media

Let’s face it, social media platforms are where clients (and prospective clients) live and work, and these platforms – LinkedIn, Facebook, Twitter and more – demand a serious strategy and commitment. Integrated with content programs, social engagement strategies are an effective way to deepen relationships and broaden awareness. Let us show you how.

Crisis Communications

Crises are inevitable. Despite best-laid plans, how you respond to unpredictable events will either compound or ease a situation. This is where our experience comes in. We help manage communications strategy and messaging at a critical time. We’re also skilled at creating crisis plans that help you prepare for a crisis ahead of time.

Research and Insights

Even the most experienced marketers need some external assistance to assess their strategies, measure their effectiveness against best practices and evaluate whether or not they are maximizing their potential against communications objectives. Call it a communications audit (or what we call Hodges Insights), we deliver a comprehensive analysis of where you are against where you should be.

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Our most-used marketing templates

Our Clients

Our clients have been featured in:

CNN NYT AP G&G TODAY WSJ FOX NPR SL

Focus Areas

While our work over the last 19 years has spanned every industry and sector, we’ve had particular success in a few areas. From our work with education clients to helping B2B companies power their success, see how we’ve helped our clients shine in our focus areas:

Education

From pre-K to doctorate programs, our education client experience has been rewarding at every level, helping nonprofits and universities alike tell stories on how they are making a difference in students’ lives. Now that feels good.

Nonprofit

We love all of our accounts, but there’s something about our nonprofit clients that holds a special place in our hearts. Maybe it’s knowing we are helping raise their profile and creating awareness that leads to more donations. Either way, we’re making our community better.

Retail, Localities & Economic Development

Whatever you’re selling – one retail store, a whole shopping center or even an entire community – let’s get people excited to find out more. Driving interest in local businesses and communities contributes to the quality of life of everyone around.

Food & Beverage

Who doesn’t love a food client? Especially an office full of foodies, including our resident amateur food blogger. You could say we can not only walk the walk, but fork the fork and sip and sip and know a thing or two about getting food writers to feature our clients’ creations.

B2B & Logistics

Most businesses need not shout about their products from the rooftops but have customer targets that are more precisely defined. Developing B2B campaigns that leverage trade media, trade shows and content strategies is one of our specialties.

Advocacy

We may not be able to change the world, but we love working with clients who are out to change a little part of it. Our advocacy clients have a passion and fire that’s contagious. Just call us the match to their flame.

Client Results

The Gong Blog

How PR can support your legislative affairs work

We’re not a public affairs firm, but we work with enough state agencies and nonprofits to know that our public relations work goes hand-in-hand with public and legislative affairs. This year, our Creative Services and media relations teams stretched their muscles to support our clients across the board with a…

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Episode 24: Uncovering Stories in Our Back Yard with Ron Carey

In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the art of storytelling through a local lens, circling around the significant yet often overlooked stories nestled within our communities. Episode Highlights The Birth of a Planet: Carey delves into Tilt’s groundbreaking documentary, which brings to light the compelling story of John Mitchell Jr. and the Richmond Planet. Premiering at the Richmond International Film Festival…

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3 emerging trends in media relations for 2024

In the past five—scratch that, two—years, media relations practices have changed drastically. Once-reliable tactics, now outdated, are in dire need of reevaluation to ensure they remain relevant in today’s evolving landscape. For media relations practitioners, staying ahead of the curve is not just an advantage, but a requirement when it comes to keeping your clients happy and future clients interested. As newsrooms continue to shrink and technology evolves faster than you can say “dystopian”, the strategies for engaging with reporters are adapting just as quickly….

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Third Part in the EOP trilogy: paid social

I’m not sure we’ve saved the best for last when it comes to our three-part discussion of the Earned-Owned-Paid public relations paradigm – and if you missed our first two installments on Earned and Owned you can find them here – but the Paid leg of the stool is to my mind where the most magic happens. Let’s explain how to wave the magic wand. A long time ago – I dunno, maybe back in the 2010s – social media had an exciting, inbred element…

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About Us

The Hodges Partnership, Richmond, VA

For close to two decades, we’ve been helping clients tell their stories and enhance their reputations, and along the way, we’ve developed a reputation of our own. We’re an agency that gets results. An agency where there are no surprises. A place that cares as much about your success as you do. Our counsel is honest, transparent and insightful, at least we like to think so. It’s one of the reasons our client relationships last so long.

Our core values are built on being Collaborative, Inclusive, Bright, Driven and Genuine. It makes for a workplace where regular “pizzastorms” spawn new ideas (from everyone) and a giant gong celebrates success. Where Slack conversations keep us informed about PR news or a new recipe. And where we have fun together.

Find out how we do what we do »   |   Who is Hodges?