Everyone has a story. What makes yours different, better, smarter?
Hodges helps clients turn the volume up on their stories so they reach the right people at the right time and with the right messages, messages that make audiences want to know more. Through media relations, content marketing and social media, our own story of success is built on helping clients tell theirs.
A great deal has changed over the years in public relations, but to this day, nothing enhances reputations more effectively than media relations. That’s why, for close to 20 years, we’ve focused on media relations campaigns that raise our clients’ visibility and give them that third-party credibility. Let us tell you more about our media relations experience and capabilities.
Digital platforms let you control your own message, and we help you develop those messages and ensure they are seen by the right eyeballs. Through content marketing, you can showcase your expertise and provide important industry insights. Content campaigns are some of the most cost-effective – and just plain effective – strategies available to marketers today.
Let’s face it, social media platforms are where clients (and prospective clients) live and work, and these platforms – LinkedIn, Facebook, Twitter and more – demand a serious strategy and commitment. Integrated with content programs, social engagement strategies are an effective way to deepen relationships and broaden awareness. Let us show you how.
Public relations today means more than media relations. It includes a landscape of strategies and tactics that can influence opinions and drive strategic outcomes. From community engagement and event planning to internal communications and crisis management, we have a depth and breadth of experience that can be applied to a range of communications challenges and needs.
Crises are inevitable. Despite best-laid plans, how you respond to unpredictable events will either compound or ease a situation. This is where our experience comes in. We help manage communications strategy and messaging at a critical time. We’re also skilled at creating crisis plans that help you prepare for a crisis ahead of time.
Even the most experienced marketers need some external assistance to assess their strategies, measure their effectiveness against best practices and evaluate whether or not they are maximizing their potential against communications objectives. Call it a communications audit (or what we call Hodges Insights), we deliver a comprehensive analysis of where you are against where you should be.
While our work over the last 19 years has spanned every industry and sector, we’ve had particular success in a few areas. From our work with education clients to helping B2B companies power their success, see how we’ve helped our clients shine in our focus areas:
Whatever you’re selling – one retail store, a whole shopping center or even an entire community – let’s get people excited to find out more. Driving interest in local businesses and communities contributes to the quality of life of everyone around.
Who doesn’t love a food client? Especially an office full of foodies, including our resident amateur food blogger. You could say we can not only walk the walk, but fork the fork and sip and sip and know a thing or two about getting food writers to feature our clients’ creations.
Most businesses need not shout about their products from the rooftops but have customer targets that are more precisely defined. Developing B2B campaigns that leverage trade media, trade shows and content strategies is one of our specialties.
Based on 700 pages of qualitative research done by our friends at SIR, Hodges worked with Virginia’s Community Colleges to develop a brand and outreach strategy to promote its set of grant-funded, workforce training programs. Founded and validated through continual research, FastForward’s digital marketing strategy seeks to pull a targeted audience into VCC’s admissions pipeline.
Hilldrup Moving & Storage, one of the largest moving and storage agents for United Van Lines, wanted to improve communication and collaboration between its marketing and sales departments. Hilldrup needed a strategy and the right tools to bring the two departments together to create a collaborative, productive partnership.
Increasing the flow of qualified, profitable leads to sales was critical to quarterly growth targets. Connexions partnered with Hodges to develop a content marketing lead machine. Hodges strategists mined company knowledge in loyalty and travel, plus consumer redemption behaviors creating valuable content and placing and promoting it to reach the right leads.
Kroger’s leadership has an exceptional track record of charitable giving. What surprises many, given Kroger’s footprint of more than 3,000 grocery stores and some $120 billion in revenue, is the sharp focus placed on local giving in each region served. And over the past nine years, Kroger’s team has partnered closely with Hodges to find better ways to make sure regional community giving efforts make the most impact for Kroger, its brand and the community.
Swedish Match’s U.S. Division wanted to reach and engage with American consumers with a connection to Swedish lifestyle, building general goodwill and an affinity with the company. Swedish Match and Hodges have created a digital brand journalism strategy that celebrates Swedish lifestyle and culture in the United States.
There’s a lot that goes into content creation: writing, sourcing visuals, assembling graphics and videos and so much more. And all while keeping in mind best practices to ensure your blog posts make it to the top of a Google search and your social media posts are seen in users’…
Read MoreWhen The New York Times announced earlier this spring that it was changing the name of op-eds to guest essays – reflecting the fact that opinion pieces no…
Read MoreIt’s hard to plan for virality. Yet, it is the thing that every content creator – and brand – chase. The viral moment that skyrockets them to consumer…
Read MoreAs someone who has a background in internal communications and continues to work in the space from time to time at Hodges, I can bear firsthand witness to…
Read MoreFor close to two decades, we’ve been helping clients tell their stories and enhance their reputations, and along the way, we’ve developed a reputation of our own. We’re an agency that gets results. An agency where there are no surprises. A place that cares as much about your success as you do. Our counsel is honest, transparent and insightful, at least we like to think so. It’s one of the reasons our client relationships last so long.
Our core values are built on being Collaborative and Bright. Driven and Genuine. It makes for a workplace where regular “pizzastorms” spawn new ideas (from everyone) and a giant gong celebrates success. Where Slack conversations keep us informed about PR news or a new recipe. And where we have fun together.
Find out how we do what we do » | Who is Hodges?
The eponymous name of our agency comes from none other than Dodger great and former Mets manager Gil Hodges. No, he didn’t found the agency, but his quiet heroics and values of decency and fair play inspired the real co-founders (who grew up in the New York area) to honor Gil by naming the agency for him. A decorated Marine serving in the Pacific in World War II, Gil had a prodigious career at the plate, with a career .273 batting average, 1,921 hits, 1,274 RBIs and 370 home runs over 18 seasons. Beloved by Dodger fans, he was perhaps the only player never to be booed by the Ebbets Field crowds. During one hitless streak, one Brooklyn priest told his congregation, “It’s too hot for a homily. Keep the Commandments and say a prayer for Gil Hodges.” Among his greatest feats was managing the Miracle Mets to a World Championship in 1969, a team that had finished 15 games below .500 the year before. Mostly, Gil was revered for his character and quiet discipline. Count us among those who believe he should be in baseball’s Hall of Fame.
