PR, Content and Social Media.
Your Strategic Story, Told.

More people aware and considering. More leads captured with innovative content. Better story-driven social advertising. Increased traffic. Opinions influenced. Higher conversion. Growth. Hodges provides you with a dedicated team of experts in public relations, media relations, content marketing and social media.   

What We Do

Media Relations

Reach and Connect.

Over 15 years of constant media interaction, you learn authenticity matters. We care deeply about clients' stories. And connect with the right journalists and influencers - the ones who are likely to care about your story too. There’s no shortcut to real relationships. Meaningful interactions for results across established media, digital native publishers and upstart producers alike.

Content Marketing

Cultivate and grow.

Our content strategies help you create value for your audiences. Long and short form content that delivers emotional connections and valuable ideas to cultivate and grow key audiences. Your expert team partners to craft strategy, create engaging content and place that content in the right channels at the right time. The result? You influence customer opinion, generate leads and drive desired actions.

Social Media

Engage and amplify.

Social engagement and marketing is the heart of reputation management and customer influence. Craft and define your strategy. Cultivate your authentic voice, point of view and story. Amplify the impact of your content and earned media. Hodges clients stay ahead of the game, thanks to tight relationships, proactive strategy and always available, responsive social teams.

Public Relations

Find and influence.

Anchor your public relations efforts in strategic outcomes. From community engagement campaigns, product launches, public affairs, corporate communications, event planning, internal communications and so much more — your Hodges team hones your winning PR strategy delivering targeted public relations efforts that attract the right interest, enhance your brand and influence the right people.

The Gong Blog

Planning your content marketing budget, line by line

You may know that you have a certain number of dollars in your content marketing budget, but do you know the best way to split that spend? When you clicked on this blog post, you were probably thinking, “Woah, thanks Hodges, this is going...

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Our Clients

Client Results

Public Relations Case Study

Virginia’s Community Colleges Amplify FastForward Training Throughout the Commonwealth

Based on 700 pages of qualitative research done by our friends at SIR, Hodges worked with Virginia’s Community Colleges to develop a brand and outreach strategy to promote its set of grant-funded, workforce training programs. Founded and validated through continual research, FastForward’s digital marketing strategy seeks to pull a targeted audience into VCC’s admissions pipeline.

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Results:

  • Generated over 36,000 site sessions over a 12-month period
  • Received over 1,000 contact form submissions
  • Saw site sessions increase by 378% and contact form submissions increase by 297% with a digital advertising strategy

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Content Marketing Case Study

Hilldrup Moving & Storage needs to align sales and marketing for organizational success

Hilldrup Moving & Storage, one of the largest moving and storage agents for United Van Lines, wanted to improve communication and collaboration between its marketing and sales departments. Hilldrup needed a strategy and the right tools to bring the two departments together to create a collaborative, productive partnership.

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Results:

  • 5M impressions from this internal campaign effort (20x more than the Hilldrup LinkedIn company page)
  • 251 percent increase in referral traffic from LinkedIn to Hilldrup.com

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Content Marketing Case Study

Connexions Loyalty content marketing drives sharp uptick in qualified sales leads

Increasing the flow of qualified, profitable leads to sales was critical to quarterly growth targets. Connexions partnered with Hodges to develop a content marketing lead machine. Hodges strategists mined company knowledge in loyalty and travel, plus consumer redemption behaviors creating valuable content and placing and promoting it to reach the right leads.

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Results:

  • $10 million sales pipeline from content marketing program in 18 months
  • #1 source of new qualified sales leads within 5 months of kickoff

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Public Relations Case Study

Kroger: National Grocery Brand Strengthens Regional Ties and Local Loyalty

Kroger’s leadership has an exceptional track record of charitable giving. What surprises many, given Kroger’s footprint of more than 3,000 grocery stores and some $120 billion in revenue, is the sharp focus placed on local giving in each region served. And over the past nine years, Kroger’s team has partnered closely with Hodges to find better ways to make sure regional community giving efforts make the most impact for Kroger, its brand and the community.

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Results:

  • Progress recognized by Kroger corporate HQ for impact and excellence
  • More than 10 highly successful new store openings
  • Identified strategic partnerships in focus areas of fighting hunger, supporting military families, raising awareness of women’s health issues and supporting community wellness

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Content Marketing Case Study

Swedish Match Creates 39,000-Strong Engaged Consumer Community

Swedish Match’s U.S. Division wanted to reach and engage with American consumers with a connection to Swedish lifestyle, building general goodwill and an affinity with the company. Swedish Match and Hodges have created a digital brand journalism strategy that celebrates Swedish lifestyle and culture in the United States.

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Results:

  • 2018 readership exceeds 39,000 engaged users per month
  • Generated 285,000 site sessions in 2017
  • Biweekly email newsletter list increased 128% over the course of a year

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Free eBook:

Dive into the Earned, Owned, Paid model of Public Relations with our free eBook.

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About Us

The Hodges Partnership, Richmond, VA

With 15+ years service to clients, you get a reputation. Clients will tell you we put people and relationships first.  Truly in it with them every day. People, relationships and living up to commitments. Personal dedication with a problem solving mentality – and a focus on results. Which may be why Hodges is the most referred PR agency in Virginia.
So please ask around. Take a look at the work for yourself. You’ll find a great reputation, a long track record of client successes and rate of client referral and retention that’s exceptional. We love what we do. And we will bring it for you every day — expertise, experience and the can-do talent for making it happen… no matter what.

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The Team

Contact Us

The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax