Everyone has a story. What makes yours different, better, smarter?
The Hodges Partnership, is a PR agency based in Richmond, Virginia, that helps clients turn the volume up on their stories so they reach the right people at the right time and with the right messages, messages that make audiences want to know more. Through public relations, content marketing and social media, our own story of success is built on helping clients tell theirs.
Public relations today means more than media relations. It includes a landscape of strategies and tactics that can influence opinions and drive strategic outcomes. From community engagement and event planning to internal communications and crisis management, we have a depth and breadth of experience that can be applied to a range of communications challenges and needs.
A great deal has changed over the years in public relations, but even today, nothing enhances reputations more effectively than media relations. That’s why, for more than 20 years, we’ve focused on media relations campaigns that raise our clients’ visibility and give them that third-party credibility. Let us tell you more about our media relations experience and capabilities.
Digital platforms let you control your own message, and we help you develop those messages and ensure they are seen by the right eyeballs. Through content marketing, you can showcase your expertise and provide important industry insights. Content campaigns are some of the most cost-effective – and just plain effective – strategies available to marketers today.
Let’s face it, social media platforms are where clients (and prospective clients) live and work, and these platforms – LinkedIn, Facebook, Twitter and more – demand a serious strategy and commitment. Integrated with content programs, social engagement strategies are an effective way to deepen relationships and broaden awareness. Let us show you how.
Crises are inevitable. Despite best-laid plans, how you respond to unpredictable events will either compound or ease a situation. This is where our experience comes in. We help manage communications strategy and messaging at a critical time. We’re also skilled at creating crisis plans that help you prepare for a crisis ahead of time.
Even the most experienced marketers need some external assistance to assess their strategies, measure their effectiveness against best practices and evaluate whether or not they are maximizing their potential against communications objectives. Call it a communications audit (or what we call Hodges Insights), we deliver a comprehensive analysis of where you are against where you should be.
By incorporating Creative Services into your public relations strategies, you can add a visual storytelling layer to your work that helps to bring to life your key messages, values and storylines. Our Creative Services team supports social media, content marketing and media relations work by maintaining brand identity while making your organization stand out.
We firmly believe that generating interest in local businesses and communities drives economic impact and supports quality of life. For more than eight years, we’ve helped Richmond Region Tourism communicate the value of tourism locally. We have a lot to share: The region continues to win national accolades and break visitation records.
We help small and mid-size destinations, hospitality brands and craft industries make headlines, capture attention and welcome new visitors. Our experience is broad, from creating and managing marketing campaigns for Virginia Spirits (80+ distilleries across the state) to promoting the mission of the largest living history museum in the country in top-tier national media outlets.
Most businesses need not shout about their products from the rooftops but have customer targets that are more precisely defined. Developing B2B campaigns that leverage trade media, trade shows and content strategies is one of our specialties.
The Virginia Spirits Board distributes funding to expand spirits distilling research, education and promotion of the growing of grains and the production of spirits in Virginia. In 2023 the Board partnered with The Hodges Partnership to form the Virginia Spirits Board Marketing Office (VSBMO), charged with developing and executing an ongoing fully integrated marketing and branding program for the Virginia spirits industry.
Mercy Chefs, a Virginia-based disaster relief and humanitarian aid organization that serves chef-prepared meals in national emergencies and natural disasters, wanted to raise awareness to increase donations and, ultimately, meals served to people in need. The organization turned to The Hodges Partnership for ongoing media relations support.
Virginia Telehealth Network (VTN) is nonprofit membership organization whose mission is to promote and enhance telehealth efforts in the commonwealth. VTN launched its Equity & Telehealth initiative and worked with The Hodges Partnership to design an equity-focused series of web pages, develop ongoing blog content and strategically convey that content to the right audience through paid social media and email newsletter campaigns.
As one of the largest health insurance carriers in the United States, UnitedHealthcare has millions of members across the country. The Hodges Partnership was charged with raising awareness about UnitedHealth Foundation’s annual America’s Health Rankings in order to highlight the company’s industry expertise and leadership through earned media placements.
Thanks to same-day shipping, bringing feet to brick-and-mortar stores is a harder lift than it used to be. But an in-person community can start online, as we’ve demonstrated for Federal Realty.
Our digital-first approach – rooted in audience research we conducted when we first engaged with Virginia’s Community Colleges – created an integrated marketing strategy that drove more students into the funnel.
In this exciting episode of Teaming Up, Sean Ryan connects with Ryan Nobles, who shares his journey through the world of journalism — detailing his career from local news in Utica, NY, to covering major political events for CNN and NBC. He reflects on the evolution of political reporting, the…
Read MoreEach month, we curate networking and educational events happening across the Richmond region. October is filled with coffee chats and happy hour events to quench your thirst for networking! Plus, AMA Richmond will host a session on political marketing and LMR launches a series. We hope to see you at an event in October soon! DEI Power Hour: Networking with Virginia Hispanic Chamber & Latinos in Virginia Empowerment Center Hosted by ChamberRVA Thursday, Oct. 3, 5:30 – 7:30 p.m. at Latinos in Virginia Empowerment Center …
Read MoreIf you’ve been writing or perusing jobs lately, you’ve probably seen that when it comes to content creation and social media positions, most requirements include bullets for writing skills and creative capabilities. To get one single person to do both of those things well, you’re asking for a unicorn. But lucky for you, we’re a collective of people which means by bringing our content marketing and creative services teams together, we can be your unicorn. Creative and content go hand and hand, and you really…
Read MoreIn this episode of Teaming Up, Greg Surber, APR, is joined by Amy Baril to talk about their respective professional development organizations, how the two organizations collaborate in Richmond and the importance these organizations play in the personal and professional development of its members. Surber is the incoming president of PRSA Richmond and Baril is the current president of AMA Richmond. Episode Highlights Overview of Richmond’s top professional development organizations for marketing and public relations Compare and contrast between AMA Richmond and PRSA Richmond How the organizations prepare individuals for…
Read MoreFor over two decades, we’ve been helping clients tell their stories and enhance their reputations, and along the way, we’ve developed a reputation of our own. We’re an agency that gets results. An agency where there are no surprises. A place that cares as much about your success as you do. Our counsel is honest, transparent and insightful, at least we like to think so. It’s one of the reasons our client relationships last so long.
Our core values are built on being Collaborative, Inclusive, Bright, Driven and Genuine. It makes for a workplace where regular “pizzastorms” spawn new ideas (from everyone) and a giant gong celebrates success. Where Slack conversations keep us informed about PR news or a new recipe. And where we have fun together.
Find out how we do what we do » | Who is Hodges?
The eponymous name of our agency comes from none other than Dodger great and former Mets manager Gil Hodges. No, he didn’t found the agency, but his quiet heroics and values of decency and fair play inspired the real co-founders (who grew up in the New York area) to honor Gil by naming the agency for him. A decorated Marine serving in the Pacific in World War II, Gil had a prodigious career at the plate, with a career .273 batting average, 1,921 hits, 1,274 RBIs and 370 home runs over 18 seasons. Beloved by Dodger fans, he was perhaps the only player never to be booed by the Ebbets Field crowds. During one hitless streak, one Brooklyn priest told his congregation, “It’s too hot for a homily. Keep the Commandments and say a prayer for Gil Hodges.” Among his greatest feats was managing the Miracle Mets to a World Championship in 1969, a team that had finished 15 games below .500 the year before. Mostly, Gil was revered for his character and quiet discipline. Fifty years after he retired as a player, Gil was inducted into baseball’s Hall of Fame in 2022.
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