Education

Prospecting and enlightening

Hodges has a rich history working with education clients in Virginia and beyond through media relations, public relations, social media and content marketing strategies.

We’ve helped some local two-year and four-year institutions refocus communication plans through comprehensive Research & Insights projects. We’ve landed national media hits for University of Richmond and VCUarts by placing insights from faculty SMEs into breaking news stories. We’ve launched statewide content marketing campaigns to generate top-of-funnel prospects for advisors and coaches at Virginia’s Community Colleges to bring new students into the admission’s fold.

Whether you’re looking to raise the visibility and stature of your institution, generate awareness to prospective students, highlight particular programs or create messaging behind fundraising campaigns, we’re schooled in how to make all that happen. 

Related Services

Media Relations

A great deal has changed over the years in public relations, but even today, nothing enhances reputations more effectively than media relations. That’s why, for more than 20 years, we’ve focused on media relations campaigns that raise our clients’ visibility and give them that third-party credibility. Let us tell you more about our media relations experience and capabilities.

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Content Marketing

Digital platforms let you control your own message, and we help you develop those messages and ensure they are seen by the right eyeballs. Through content marketing, you can showcase your expertise and provide important industry insights. Content campaigns are some of the most cost-effective – and just plain effective – strategies available to marketers today.

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Crisis Communications

Crises are inevitable. Despite best-laid plans, how you respond to unpredictable events will either compound or ease a situation. This is where our experience comes in. We help manage communications strategy and messaging at a critical time. We’re also skilled at creating crisis plans that help you prepare for a crisis ahead of time.

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Our Education work includes clients like:

VCCS-Logo university-of-richmond-logo

Read more about Education in our blog...

100+

Hires Generated from Workforce Development Campaign

19 pt

Increase in Virginians’ enrollment consideration at one of Virginia’s Community Colleges

There is a certain level of nuance required when launching a public relations strategy for an educational institution.

Where corporations may have a couple of primary personas to market to, education has students (current and prospective), faculty and staff, alumni, parents and donors – who all have a respective stake in the organization. Whether you’re looking to increase awareness among prospective students, help prevent summer melt and increase yield through nurture communications or brand and launch entirely new campaigns and initiatives, The Hodges Partnership can help.

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