The Hodges Partnership
We start by exploring your goals, whether it’s raising your company’s profile, making a splash with a new product or enhancing your expertise in front of your target customers. We do a lot of that – exploring, raising, splashing, enhancing – along with a whole lot of other smart tactics designed to get you noticed.
we are social. we are digital. we are PR.
For more on how THP helps clients in Richmond, Virginia and beyond with public relations and social media, download our Agency Profile.Download
The Gong BlogSnark Week: HodgePodge for Aug. 15
Modern problems Vaudeville tries to save itself like print journalism is trying to save itself. Candy crushed Have you noticed fewer and fewer Candy Crush Saga invitations in your Facebook feed? That’s bad news for the game’s maker, King, who are struggling to come up with another hit. The Atlantic...4 tips to engage journalists on social media
I admit it: I recently listened to a Bulldog Reporter webinar on engaging journalists on social media hoping that I’d find that one secret to unlock all doors: “If you do X on social media, 25 percent more journalists will say ‘yes’ to your story pitches.” Sigh. That didn’t turn...Hits and Misses: HodgePodge for Aug. 8
November is for talking animals In a work that surely signifies an apotheosis of data journalism, TIME goes beyond the summer blockbuster to catalog seasonal trends in movie topics. Play time According to this NPR story (which is part of a series), playing helps us learn. I have two words...Using social advertising to leverage offers with prospective customers
In my last post, I discussed the 4 steps businesses should take in order to develop a social lead-generation campaign: develop the offer, build a landing page to explain it, promote it to existing social communities and track their engagement. While this is an important first step in converting social...It’s time we all got a lot smarter (or we’ll be out of a job)
Editor. Industry analyst. Blogger. These are people PR folks routinely identify as influencers – those who get the distinct honor of getting bombarded with our pitches, introductory call requests and emails with “quick question…” as the subject line in the hopes they’ll mention our organization in an article. The problem...