Public Relations that Clicks
Behind our clients’ stories is one of our own. As journalists and content strategists, we harness the combined power of the news media, content marketing and social advertising in ways that help our clients' stories resonate with both their current customers and best prospects.
We start by exploring your goals, whether it’s raising your company’s profile, making a splash with a new product, enhancing your expertise in front of your target customers or building online communities. We do a lot of that — exploring, raising, splashing, enhancing — along with a whole lot of other smart tactics designed to get you noticed, build your reputation and drive sales. Our goal is helping you achieve yours.
For more on how THP helps clients in Richmond, Virginia and beyond with PR and social media, download our Agency Profile.Download
The Gong BlogDo you have a rogue sales staff? How to keep sales on message
Does this sound familiar? Your department spends thousands of dollars and months of work developing a sophisticated marketing plan that leverages your company’s strengths for the year ahead. But when you check in with your sales staff six months in, you find out your plan was quickly abandoned for their...Research on the cheap – Affordable ways to conduct research to inform comm strategies
Anyone who’s gone about earning their APR accreditation will tell you that the most enduring takeaway is the emphasis the process puts on research. And with good reason. Only by having an informed understanding of both your business and customers can you develop the right communications plan. But here’s the problem...How valuable is your information? Identifying expertise to use as gated content
For many websites, gated content is a central piece of their content marketing program because of its one of the most effective tools to capture relevant emails for future prospecting. But how exactly do you identify which information is valuable – or even alluring – enough to seal behind a...Ew: HodgePodge for Nov. 13
Gum springs eternal Seattle’s famed gum wall is in the process of being de-gummed. Read about it on NPR. Happy little challenge PBS NewsHour invited viewers to take the #BobRossChallenge and paint along to old Joy of Painting episodes on YouTube. The results are far-superior to 12-year-old Tony’s own attempts...Are you using copyrighted images?
Photos and graphics are important elements that can make your posts and pages stand out and break up copy, making it easier to read. Unless you create your own images, however, you’ll need to make sure that you’re legally entitled to use what you download. Why you can’t just look...