The Hodges Partnership crafts compelling stories that help clients
Get noticed. Project expertise and experience. Drive and convert leads.
Behind our clients’ stories is one of our own. As journalists and content strategists, we harness the combined power of the news media, content marketing and social advertising in ways that help our clients' stories resonate with both their current customers and best prospects.
We start by exploring your goals, whether it’s raising your company’s profile, making a splash with a new product, enhancing your expertise in front of your target customers or building online communities. We do a lot of that — exploring, raising, splashing, enhancing — along with a whole lot of other smart tactics designed to get you noticed, build your reputation and drive sales. Our goal is helping you achieve yours.
For more on how THP helps clients in Richmond, Virginia and beyond with PR and social media, download our Agency Profile.Download
The Gong BlogThe three “levels” of content marketing
In my last blog post, I focused on the “earned” piece of the EOP (earned, owned, paid) public relations model, talking about the three reasons why earned media, or “media relations,” is still important. And the truth is most people still “get” media relations. It is one of the foundations...Pull Up a Chair: HodgePodge for Oct. 9
Everybody out of the pool Grantland goes long on the influential, if unheralded, ’90s cartoon spoof talk show Space Ghost from Coast to Coast, which caught the attention of “a generation of young weirdos.” Funky, funky The oral history of Blue Note Records’ first platinum-selling album. Science fact Isaac Asimov...Earned media: The three reasons why
So there I was in a new business meeting and I found myself trying to talk the potential client out of doing a media relations campaign as a possible tactic. Then days later I was in a client meeting downplaying the effectiveness of media relations in achieving the client’s ultimate...Post-Race Blues: HodgePodge for Oct. 2
Block party How much are ads on major news sites costing consumers (in time and bandwidth)? The New York Times did the math. Is there anybody out there? How many of those bandwidth clogging ads actually work? According to a study cited by Bloomberg Business, 11 to 25 percent of...Richmond 2015: The real spin
This is the blog post I promised myself I’d never write. I promised myself I’d stay out of the Monday morning peloton-breakaway debates over whether Richmond 2015 was worth the effort, the cost and the inconvenience. The main reason? The Hodges Partnership counts Richmond 2015 as a client, having worked...