With shrinking newsrooms and more competition for attention, reaching the media is harder than it’s ever been. But the payoff can be enormous: a positive media mention brings a credibility you absolutely cannot buy. We’ve placed clients in every major newspaper in the country, from the New York Times to USA Today, and on TV shows from TODAY to SportsCenter.
Content marketing starts with your story, your areas of expertise, and the unique characteristics that define your brand. It provides a structure and method for producing and deploying content easily yet strategically and – we love this part – it produces an ROI that is measurable, meaningful and actionable.
We help our clients, big and small, set up outposts in the social media landscape that enable them to interact directly and efficiently with their core constituencies. From developing social media strategy to creating engaging content to managing and monitoring social media activity, Hodges works to create social media programs that help our clients extend their brand into increasingly important social media spheres.
With so many options competing for their marketing budgets, some clients come to us not knowing quite where to start. The communications audit is an intensive 8-12 week examination of your internal and external communications and marketing landscape that provides you with a clear way forward with your marketing program.
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Tridium Inc., an independent business unit of Honeywell, manages its proprietary Niagara Framework, a building automation platform that allows different devices and systems to connect via the internet. Among its many applications, Niagara is used by facilities managers to control HVAC, lighting and security, from a single online dashboard. Tridium engaged THP to support its external communications, focusing on social media management and media outreach. The assignment intersected with three other major initiatives for Tridium: its biannual, signature conference, the Niagara Summit; the launch of three new products, including the major launch of a new version of Niagara; and the launch of a new brand.
Social media engagement increased by 25 percent, including 3,000 new YouTube views over the first four months of the campaign. Attendees at the 2014 Niagara Summit registered the highest use of social media in the event’s history. THP secured interviews for Tridium’s executive team with all of its key media targets, the building automation trades, forging new relationships with key media.
The University of Richmond is one of the nation’s top liberal arts colleges and regularly ranks as a best value. The University’s agency of record since 2009, one of the primary and ongoing objectives has been to raise the national profile of the institution. That can come in the form of inserting professors as subject matter experts on national news stories, highlighting unique qualities of the University or working with faculty and leadership on opinion pieces. Our role has been to work hand in hand and as an extension of the University’s communications office as even Spiders sometimes can use an extra set of arms and legs.
Whether it be breaking news stories on the Federal Reserve or international conflict, University of Richmond faculty can be see commenting to outlets like The New York Times, Wall Street Journal, USA Today, Politico and CNN.com. University trends have been featured in U.S. News & College Report’s annual college guide, Wall Street Journal and The Chronicle of Higher Education to name a few. We’ve even assisted with an interview from space, which appeared during ESPN’s SportsCenter. According to the Global Language Monitor, which releases the Top 400 U.S. College and University Brands annually, Richmond was “last year’s No. 1 brand [college division]; now a fixture in Top Three.”
Launched in December 2009, Ledbury is the Virginia-based luxury men’s shirt maker born of a year-long apprenticeship on London’s Jermyn Street and a lifetime appreciating Southern style. As a new company, Ledbury was largely unknown, especially on a national scale. But it was determined to begin building its brand, one with a distinct voice and stand-out reputation, and it wanted to do so on the backs of a national media relations campaign. The Hodges Partnership was engaged to amplify Ledbury’s brand recognition and secure national placements that would drive sales among target consumers.
Like a Ledbury shirt, The Hodges Partnership turned out to be the perfect fit. We secured placements in GQ, The Wall Street Journal, ValetMag.com, Southern Living and The Daily, among many others, and Ledbury received shout-outs from Joe Scarborough and Willie Geist on MSNBC’s Morning Joe. Ledbury was blown away by the impact that media relations had on sales, and the company attributes their significant growth in part to the strategic, tailored media relations campaign developed and executed by THP.