Blog

Category: Media Relations

View behind a camera of an interview

Don’t let fear and doubt ruin your thought leadership efforts

Media relations can an extremely effective way to boost an organization or individual’s visibility among key stakeholders. This is particularly true in the area of thought leadership – when the goal is to be seen as the definitive expert on a topic or issue. Like any media relations assignment though, getting the attention of a reporter is not an easy task. The average journalist gets hundreds of pitches a day from PR pros. Yours could be one of dozens that...

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And here comes the pitch

And here comes the pitch

It is often said that baseball is a game of failure. After all, even the best hitters fail 70 percent of the time.  Or as the legend Ted Williams said, “Baseball is the only field of endeavor where a man can succeed three times out of ten and be considered a good performer.” Media relations is like baseball. It, too, is a game of failure. Singles and doubles – a quote in the local newspaper or a quick interview on...

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What We Heard: COVID-19 PR & Marketing Survey Results

What We Heard: COVID-19 PR & Marketing Survey Results

A few weeks ago, we asked the Virginia PR and marketing community to participate in our survey to assess how COVID-19 has impacted our profession. We were fortunate to have 139 professionals respond – and if that includes you, thank you!  At this point, it’s more than a little trite to simply say COVID-19 has impacted our profession. Not to mention the additional unrest. Months into the pandemic, that’s a well-established reality. Some of the most pressing questions we’re now...

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10 tips for mastering your television Skype or Zoom interview

10 tips for mastering your television Skype or Zoom interview

https://youtu.be/w3mmd1GT68g One of the neatest things about technology advances is how it lets news organizations connect with sources and experts more quickly. With Skype, Zoom, Google Hangouts and other video calling tools, news networks like CNN and MSNBC can get an expert on the air in a matter of minutes. And, right now, TV stations may have no other choice when trying to air interviews with experts. While we’ve all gotten much more comfortable with video-conferencing tools recently, a video interview via Skype or Zoom is...

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Plays of the month: April 2020

Plays of the month: April 2020

Is it possible for a month to go by fast and slow all at the same time? April had that vibe for sure, but we were still able to collect some stellar Plays of the Month across the agency. We’re still hard at work on COVID-19 and other crisis-related work, but a few other initiatives help round out this month’s list. Content Marketing We’re long-time partners of Virginia’s Community Colleges, and as higher education has pivoted towards serving students in...

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Media relationships: Regret and responsibility during a pandemic

It’s been painful to sit ringside to so much hurt around us. Not just the coronavirus patients and their families. Not only the government leaders struggling with no-win decisions and confronting unprecedented and agonizing budgetary choices in the months ahead. But all those experiencing the brute-force whammy on the economic front. Layoffs. Furloughs. Businesses shuttering, perhaps for good. What makes so much of it especially heartbreaking is our sense of guilt that, so far (knock on wood), our agency has...

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Considerations for your next webcam media interview

Considerations for your next webcam media interview

During the COVID-19 pandemic we’ve been helping several clients secure interviews through Zoom or Skype. More and more TV journalists are connecting with subjects utilizing videoconferencing software, and we wanted to share tips to make your next interview a success. Zoom or Skype? Journalists are using a lot of different platforms for interviews (for example, a reporter suggested using Facebook Messenger video last week). If you’re coordinating an interview for an expert and have the choice, I prefer Zoom. Ask...

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Media relations in the time of COVID

Media relations in the time of COVID

We’re in unchartered territory. Or so they say. For those of us who toil in the trenches of media relations – and who are old enough to painfully remember that there was a short-lived “Friends” spinoff called “Joey” – this moment in our nation’s history has an eerie déjà vu quality to it. I’m referring to the weeks if not months following 9-11 when pitching your client’s story to the media was not only seen as tone deaf but enough...

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Six degrees of Hodges: A leap day for the books

Six degrees of Hodges: A leap day for the books

What do superheroes, LeVar Burton, superb American Single Malt whisky, historic cemeteries, Ram Nation and Richmond’s mayor all have in common? The Hodges Partnership’s epic leap day adventures. Leap day was a busy day for a few Hodgers, including myself, when I started the day celebrating history in the making with the Enrichmond Foundation at Evergreen Cemetery, followed by celebrity sightseeing at the Greater Richmond Convention Center, where I delivered whisky to the actor who taught millennials to read. To...

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Do you think only your company spokesperson can benefit from media training? Think again

Do you think only your company spokesperson can benefit from media training? Think again

You know the phrase singing from the same song sheet? If I could sum up in one sentence why the leadership team at most organizations could benefit from media training, that’s the essence of it. It gets everyone on the same page and using the same language in a way that few other exercises can. Let me take a step back. A few members of our team conducted a media training earlier this week for a company that was preparing...

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