Articles Written By:

Sean Ryan

And here comes the pitch

And here comes the pitch

It is often said that baseball is a game of failure. After all, even the best hitters fail 70 percent of the time.  Or as the legend Ted Williams said, “Baseball is the only field of endeavor where a man can succeed three times out of ten and be considered a good performer.” Media relations is like baseball. It, too, is a game of failure. Singles and doubles – a quote in the local newspaper or a quick interview on...

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Baseball’s botched communications crisis

Baseball’s botched communications crisis

A sure sign of spring is (usually) the start of the Major League Baseball season. However, before the current pandemic erupted, a dark, dark, dark cloud lingered and threatened the integrity of the game as much or more then the steroids era of the late 1990s and early 2000s. And to think, a sound crisis communications reaction could have pacified the situation. Even most non-baseball fans are aware that the Houston Astros were caught cheating during their world championship season...

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Wrestling With Twitter

Wrestling With Twitter

Over the years, my Hodges colleagues have written quite a bit about Twitter on this blog. From explaining how Twitter works in 2009 and “Twitter is Dead” back in 2011 to building brand loyalty for your CEO on Twitter in 2016 and tips for increasing organic engagement last year, we’ve covered a lot of ground. Personally, I’m at a Twitter crossroads, and not just because Twitter may be making some changes to the like button and The Atlantic says it...

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The Value of March Madness

The Value of March Madness

Midway through the second half of 16-seed UMBC’s historic win over No. 1 Virginia, CBS’s Jim Nantz reminded viewers that UMBC was short for University of Maryland, Baltimore County. In becoming the first No. 16 seed to beat a top seed in NCAA Tournament history, the Retrievers were sure to be the talk of the tourney’s opening weekend. But thanks to a Twitter game that was savvy, hilarious and authentic, UMBC went even more viral. Yahoo Sports and others shined...

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How to Write a Killer Press Release

How to Write a Killer Press Release

Every so often these days, our industry asks if the press release, a staple in the communications toolbox for businesses and communicators for 700 years, er, decades, is dead or alive. I’d argue that aging might be a better descriptor, as in the press release as we know it is aging. I’ll admit there are plenty of reasons not to announce your news or opinions in a press release (hey, maybe that would make for a good blog!), but to...

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So, you want to be on TV…

So, you want to be on TV…

When I started in PR more than a dozen years ago, three of the most dreaded words when talking with potential clients were: The Today Show. Nothing against the show, but it’s really hard to break through their producers to actually see your client sitting down next to them for an interview. It can be just as hard for Good Morning America, CBS Sunday Morning or any of the shows on Fox, CNN or MSNBC. Hard, but not impossible. Here...

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Internal communications to content

From Internal Communications to Content

Years ago, we were responsible for helping write and edit a magazine for a Fortune 500 company that it mailed to its employees all over the country. Back then, we called it internal communications (or external communications for more outward-facing work). These days, we’re writing an online magazine to celebrate Swedish-American lifestyle. Today, we call it content or brand journalism. What’s changed – or stayed the same – over the past decade or so? One thing that hasn’t changed is...

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Making Your Opinion Known

Making Your Opinion Known

College campuses are rife with experts, whether it be the president, dean of admissions or faculty member who knows everything there is to know about the day’s big story. Newsjacking – what we call the practice of connecting experts to reporters covering trending news – often can enable their thoughts to be heard, but all too often their expertise goes unnoticed. The next time that happens, try getting opinionated. Opinions, or op/eds, can be a valuable part of your communications...

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Tv interview

College Communicators: Improving Your Chances for Landing a TV Hit

I previously wrote a blog post about pitching TV producers. While hard to land placements, it’s not impossible. As college communicators, you have a bit of an advantage over others: Experts are everywhere, giving you the opportunity to offer expertise on a variety of topics. Six tips for landing the interview Choose wisely Not everyone wants to go on TV. And not everyone is ready for prime time. Avoid your experts who are long-winded and talk in tangents (save them...

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3 Tips for Pitching Journalists [VIDEO]

https://www.youtube.com/watch?v=MB2lKaBiYNM In our latest video, I give a brief overview and tips for pitching your story to the media. You can watch the video above and find a transcript below. At the end, you'll see a link to download our eBook on Earned, Owned and Paid PR where we delve a little deeper into the practice of media relations and how it fits into a full PR program. Transcript of 3 Tips for Pitching Journalists Video Hi, my name is...

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