Everyone has a story. What makes yours different, better, smarter?
The Hodges Partnership, is a PR agency based in Richmond, Virginia, that helps clients turn the volume up on their stories so they reach the right people at the right time and with the right messages, messages that make audiences want to know more. Through public relations, content marketing and social media, our own story of success is built on helping clients tell theirs.
Public relations today means more than media relations. It includes a landscape of strategies and tactics that can influence opinions and drive strategic outcomes. From community engagement and event planning to internal communications and crisis management, we have a depth and breadth of experience that can be applied to a range of communications challenges and needs.
A great deal has changed over the years in public relations, but even today, nothing enhances reputations more effectively than media relations. That’s why, for more than 20 years, we’ve focused on media relations campaigns that raise our clients’ visibility and give them that third-party credibility. Let us tell you more about our media relations experience and capabilities.
Digital platforms let you control your own message, and we help you develop those messages and ensure they are seen by the right eyeballs. Through content marketing, you can showcase your expertise and provide important industry insights. Content campaigns are some of the most cost-effective – and just plain effective – strategies available to marketers today.
Let’s face it, social media platforms are where clients (and prospective clients) live and work, and these platforms – LinkedIn, Facebook, Twitter and more – demand a serious strategy and commitment. Integrated with content programs, social engagement strategies are an effective way to deepen relationships and broaden awareness. Let us show you how.
Crises are inevitable. Despite best-laid plans, how you respond to unpredictable events will either compound or ease a situation. This is where our experience comes in. We help manage communications strategy and messaging at a critical time. We’re also skilled at creating crisis plans that help you prepare for a crisis ahead of time.
Even the most experienced marketers need some external assistance to assess their strategies, measure their effectiveness against best practices and evaluate whether or not they are maximizing their potential against communications objectives. Call it a communications audit (or what we call Hodges Insights), we deliver a comprehensive analysis of where you are against where you should be.
By incorporating Creative Services into your public relations strategies, you can add a visual storytelling layer to your work that helps to bring to life your key messages, values and storylines. Our Creative Services team supports social media, content marketing and media relations work by maintaining brand identity while making your organization stand out.
We firmly believe that generating interest in local businesses and communities drives economic impact and supports quality of life. For more than eight years, we’ve helped Richmond Region Tourism communicate the value of tourism locally. We have a lot to share: The region continues to win national accolades and break visitation records.
We help small and mid-size destinations, hospitality brands and craft industries make headlines, capture attention and welcome new visitors. Our experience is broad, from creating and managing marketing campaigns for Virginia Spirits (80+ distilleries across the state) to promoting the mission of the largest living history museum in the country in top-tier national media outlets.
Most businesses need not shout about their products from the rooftops but have customer targets that are more precisely defined. Developing B2B campaigns that leverage trade media, trade shows and content strategies is one of our specialties.
Leveraging an EOP tactical mix to build reputation and boost enrollment, Hodges generated millions of impressions that increased likelihood to enroll.
The Virginia Spirits Board distributes funding to expand spirits distilling research, education and promotion of the growing of grains and the production of spirits in Virginia. In 2023 the Board partnered with The Hodges Partnership to form the Virginia Spirits Board Marketing Office (VSBMO), charged with developing and executing an ongoing fully integrated marketing and branding program for the Virginia spirits industry.
Using an EOP approach, emphasizing community relations to recruit early educators, Hodges supported the hiring of 100+ early childhood educators.
Mercy Chefs, a Virginia-based disaster relief and humanitarian aid organization that serves chef-prepared meals in national emergencies and natural disasters, wanted to raise awareness to increase donations and, ultimately, meals served to people in need. The organization turned to The Hodges Partnership for ongoing media relations support.
Virginia Telehealth Network (VTN) is nonprofit membership organization whose mission is to promote and enhance telehealth efforts in the commonwealth. VTN launched its Equity & Telehealth initiative and worked with The Hodges Partnership to design an equity-focused series of web pages, develop ongoing blog content and strategically convey that content to the right audience through paid social media and email newsletter campaigns.
As one of the largest health insurance carriers in the United States, UnitedHealthcare has millions of members across the country. The Hodges Partnership was charged with raising awareness about UnitedHealth Foundation’s annual America’s Health Rankings in order to highlight the company’s industry expertise and leadership through earned media placements.
Thanks to same-day shipping, bringing feet to brick-and-mortar stores is a harder lift than it used to be. But an in-person community can start online, as we’ve demonstrated for Federal Realty.
A strong, effective social media strategy has always been built on asking a host of thoughtful questions about your stakeholders and goals. “What platforms are our customers on? Which platforms allow us to tell our story most effectively?” Up until recently, though, choosing to be on certain platforms didn’t carry…
Read MoreSocial media news posts are hard to write, especially in today’s climate, because social media news IS the news and things change quickly. It’s hard not to get political about this post when almost every story below is a short step away from a political landmine. There are enough examples of Supreme Court cases, presidential pandering and “eat the rich” storylines below, you’d think we were giving you the plot of a new Netflix drama. But alas, this is real life. Here are the four…
Read MoreFor our final episode of the year, we’re going back to the podcast roots by pairing up two Hodgers in conversation. It only seemed appropriate to close out our latest season with a conversation with our founders to talk about all the Hodges’ happenings our team has been going through this year. In this episode, you’ll get the TL;DR version of the journey we’ve taken as an agency over the last 12 months, and you’ll get a sneak peek at what’s to come in 2025….
Read MoreJon and I recently had some fun strolling down memory lane as we recorded an episode of our Teaming Up podcast. The topic was our early December move to our new expansive offices in Scott’s Addition, abandoning the familiarity of our Shockoe Bottom home where we have held court for 19 of the agency’s 22 years. Moving, as most of you know, is not for the faint of heart. When we first pulled up stakes from our Shockoe Slip office, it was out of necessity – we…
Read MoreFor over two decades, we’ve been helping clients tell their stories and enhance their reputations, and along the way, we’ve developed a reputation of our own. We’re an agency that gets results. An agency where there are no surprises. A place that cares as much about your success as you do. Our counsel is honest, transparent and insightful, at least we like to think so. It’s one of the reasons our client relationships last so long.
Our core values are built on being Collaborative, Inclusive, Bright, Driven and Genuine. It makes for a workplace where regular “pizzastorms” spawn new ideas (from everyone) and a giant gong celebrates success. Where Slack conversations keep us informed about PR news or a new recipe. And where we have fun together.
Find out how we do what we do » | Who is Hodges?
The eponymous name of our agency comes from none other than Dodger great and former Mets manager Gil Hodges. No, he didn’t found the agency, but his quiet heroics and values of decency and fair play inspired the real co-founders (who grew up in the New York area) to honor Gil by naming the agency for him. A decorated Marine serving in the Pacific in World War II, Gil had a prodigious career at the plate, with a career .273 batting average, 1,921 hits, 1,274 RBIs and 370 home runs over 18 seasons. Beloved by Dodger fans, he was perhaps the only player never to be booed by the Ebbets Field crowds. During one hitless streak, one Brooklyn priest told his congregation, “It’s too hot for a homily. Keep the Commandments and say a prayer for Gil Hodges.” Among his greatest feats was managing the Miracle Mets to a World Championship in 1969, a team that had finished 15 games below .500 the year before. Mostly, Gil was revered for his character and quiet discipline. Fifty years after he retired as a player, Gil was inducted into baseball’s Hall of Fame in 2022.
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