The Gong Blog

The stark realities of 21st century journalism

There was a time when being a journalist was cool.  When it was honorable.  When you could introduce yourself as one at a gathering and people would think, "Gee, that's a pretty important job...that guy/gal reports the news and watches our backs." These days when I see journalists out and about they have this blank stare of resignation and they are met by others with a look usually reserved for people who have lost a loved one. The layoffs and...

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The truths about baseball in Shockoe Bottom

Every once in a while you have to go a little "off-brand" in your blog posts and sprinkle in some of your other passions.  For a number of years as some of you know, one of those passions has been the quest to see an economic development project including a ballpark built in Shockoe Bottom.  This quest began before my business partner and I purchased a minority stake in a building that would literally stand across the street from the...

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A social marketer’s worst enemy may be….

So for those who Tweet, the last day or so has been interesting. For about a day the ability to follow conversations between those you follow and third parties was temporarly removed...you follow? These third-party conversations are sort of integral to the Twitter experience since they can help Twitterers decide who else they want to follow....still following? It wasn't removed by a glitch or a virus, it was removed by the folks who RUN Twitter.  They said, following those third-party...

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The great people you meet & learn from on Twitter

From time to time I have spoken about some of the great people I have met and learned from on Twitter. Prime examples are John and Chrisanne Sternal, a PR "power couple" from Florida.  Living with someone in the business is something with which I have some experience as well, and the Sternals have turned their passion into a business. Their website understandingmarketing.com is full of rich content focusing a great deal on small business marketing, public relations and social...

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The need for customized social marketing

So there I was Thursday night at the first mass Richmond Social Markering Club (#smcrva) meeting "Twittering" away with friends and acquaintances that I had met online thinking that all of this is the wave of the future.  In the perfect world, we'd all be cross promoting ourselves, our clients, our likes and dislikes on social marketing platforms and life would be wonderful.  Yippee!!! If there is one thing I've learned in the six months that I've immersed myself (as...

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Richmond Social Media Club - postgame

Wow. Sure it was loud, crowded and well...loud.  But the SMCRVA event tonight was a great success. It was also long overdue.  Richmond needs groups like these with people who can bridge their own specialties through the use of technology and communications to help each other and the community in which they live. Tonight was just the beginning.  People who have been conducting virtual conversations for months on Twitter and Facebook met in person for the first time by exchanging hugs.  ...

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The birth of the RVA social media club

I admit it, I've become one of the "gray-hairs."  On my recent trip to Florida one of my cousins (insert Jewish accent here) looked at me and said "Jonathan, you're getting gray....looks good though." I've been in Richmond now for 17 years and have "practiced" public relations and marketing for 16 of them. In all those years I can't remember a time where the birth of a local industry group has been met with the excitement and anticipation that the birth...

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The “Boss brand”

For those who know me well, they will likely find it hard to believe that there was a time when I actually hated Bruce Springsteen.  Worse yet, I lived in New Jersey at the time, going to school at Rutgers, working at the college radio station around the time "The River" was released. [youtube=http://www.youtube.com/watch?v=ZDeqN5W4eV4] I can't remember why I hated him, probably the old "you can't understand the words" thing.   Looking back, I missed many an opportunity to take part...

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How does Twitter work?

So just about everyone who knows I'm on Twitter and that we at THP are helping clients with social network, ask me the same questions...."How does Twitter work?" or "I don't understand how it can apply to my business?" or "I tried it but all it is, is people telling other people what they ate for breakfast." So here's a real world example of how Twitter works.  A couple of days ago we posted a social media release about the...

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The “ease factor”

Over the past month or so (even longer than that) it has been occuring to me that the only way PR folks will continue to be successful is to make things as easy as possible for the media from whom they want coverage. Gone are the days where you can expect or anticipate "the usual" number of media to come to events, cover stories, respond in a timely manner.  It is not their fault, they just don't have the time...

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How do you turn down the social marketing volume?

So obviously when I was in Florida with my dad, I was forced to take a break from the intravenous-like connection I've had in recent months to all things social marketing.  I didn't blog as much, cut back on my Tweets, I didn't even immediately respond to emails, voice mails and texts.  How could I survive?  The horror? The truth is a survived just fine.  I even felt slightly better which leads me to believe that after throwing myself into...

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Steaks and content….a yummy combination

Pretty proud of the folks at THP and grateful for creative clients like AnnMarie Grohs of Richmond's Morton's The Steakhouse(@amgrohs on Twitter). In this blog I have spoken frequently about the need to generate content and the first "Evening at Morton's" event is a perfect example of the direction in which social networking is taking us. The event is an offshoot of the Morton's Leadership dinner idea we started last year designed to expose more people to the restaurant as a...

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