The Gong Blog

It’s hip to be foursquare? Not so much, really.

Editor's note: If Jeff Kraus had been a little bit bigger, he would be playing football for the Pittsburgh Steelers.  If he could skate a little faster, he would be playing hockey for the Pittsburgh Penguins.  Instead, Jeff – the VCCS Assistant Vice Chancellor for Public Relations – spent years working as a wire service, radio and award-winning television reporter in Richmond, covering state government and politics. His professional background includes strategic communications, speechwriting, and media relations for three years for Governor Timothy M. Kaine. He is a…

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Foursquare Pros: Helpful, Fun, And Good

(Editor's note:  This is the first of two guest posts in a "Foursquare Faceoff."  This is from Jeff Kennett is a social media fan who lives in Glen Allen, VA with wife Annette and their two rescue dogs. He runs the Greater Richmond iPhone Users Group http://meetup.com/iphoners. Jeff’s on LinkedIn at http://linkedin.com/in/jeffkennett and welcomes new connections.) I’m sitting outside at Stony Point Fashion Park enjoying the sudden pretty Spring weather and free WiFi. I’m writing a guest post for Jon’s blog on my MacBook Pro. Just…

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Greetings from…..the Foursquare Faceoff

Actually it's greeting from Jekyll Island, Georgia. I'd check in with Foursquare but I'm frankly too lazy to at the moment. Just a reminder that since we're on break this week, we have solicited two guest posts on the subject of Foursquare. It was actually friend and client Jeff Kraus' idea. So tomorrow local social media enthusiast Jeff Kennett (@jkennett) will post his "pro" Foursquare arguments and on Thursday Jeff Kraus (@jeffkraus) will post his "con" arguments. I have already read both of them, they are quite…

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Facebook changing Fan to Like…

Not sure how I feel about this one, but Facebook is once again tugging at the social media rug that we all stand on and giving it a swift pull. Coming soon, you will not have to “Become a Fan” of a brand or Fan page, all you will have to do is “Like” it. All the details are not there yet, but is it yet another move to make Fan pages more accessible to the close to 500 million active users.  Our guess is…

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The next step for “social communities”

Please forgive the lack of posts in the coming days, with spring break coming up there’s a great deal to do. This one will be longer and reflective.  It revolves around communities.  In most cases we people in social media talk about communities, they primarily mean those attached to a product or organization or cause.  In this post, when considering “community” I’m talking about an IRL (in real life) region.  In my case, Richmond. In the past few weeks THP as a company and me…

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National media battle locally for survival

While most of the conversation about news media going “hyperlocal” is about the creation of super-localized websites or blogs focusing on a town or neighborhood, an interesting battle is about to be waged in the nation’s largest market. In a few short weeks in New York City, the Wall Street Journal is about to go “mano a mano” with the granddaddy of them all, The New York Times.  At the core of the battle is Rupert Murdoch’s long-time war with The Times, a battle he…

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@shashib at #SMCRVA

First let me tell you how cool it was just to spend some time picking Shashi Bellamkonda's brain. Network Solutions' "social media swami" and I "co-worked" at THP yesterday afternoon and it gave me a chance to ask questions, go to school and validate some things we've been kicking around. He also was able to tailor last night's presentation to #SMCRVA and Hype Richmond which was a must see for folks who want to really get serious about social media, making a case for it in their organization,…

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Tiger’s first interview

So it comes as little surprise to many that Tiger Woods today announced his return to golf will be in Augusta. Since his speech…oops I mean news conference a few weeks ago and subsequent pictures of him practicing were released, it clearly was a matter of not if, but when and the when would be relatively soon. If the crisis PR folks follow the usual script, next up will be the handpicked exclusive one-on-one (televised, probably) interview to “set matters straight so we can put…

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Random SM/PR thoughts

Busy days coming up but I wanted to share these random thoughts and get your feedback on them. IRL:  I had the pleasure of meeting some of my Twitter friends “In Real Life” at events and during some informational interviews over the last week or so.  It’s a great thing to cement these relationships in person.  It’s the first thing I mention when people tell me they “don’t get Twitter.”  It’s about the relationships you create.   Social media rules of engagement:  I’ve been reading a…

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The story of #bubbleswarm:  Badges?  We don’t need…

Foursquare, we don’t need no stinkin’ badges.  [youtube=http://www.youtube.com/watch?v=MsVi2RqE7ek]  Actually we do.  Really.  Want them.  But I digress.  The story begins earlier this week on Twitter as Matt Lake of Wine and Beer Westpark (@wbwestpark on Twitter) in Richmond’s fashionable West End, his wife Caroline (who works with me: full disclosure) and others were volleying back and forth on Twitter.  Someone, not sure who it was (maybe Kira Siddall, maybe not) brought up the quest for the holy grail of Foursquare — the elusive “Swarm Badge.”  Lost?  Foursquare,…

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Twitter #chats, the most underrated social media resource.

This will serve as my public apology to my wife.  I’m sorry. Last night, instead of spending time with her between 8-9 pm, I was in the office on the computer participating in #chatmixer on Twitter.  The event was unprecedented in the history of the social media platform, as participants in all the regular Twitter chats were all talking to each other in one giant chat. If you don’t take advantage of the regular chat sessions on Twitter, you are missing out one of the…

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Creativity in #RVA, Wow!  Now how to learn and act.

So it seems we struck a nerve with this whole “creativity” thing, huh? The post was the most viewed and more importantly, the most commented on blog post in the year and a half or so that the blog has been, well…blogging. I urge you to read the comments and add your opinion to the mix. If you need something to kick your creativity in the butt, there are two events in the next couple of weeks to put on your calender. The first is the…

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