Facebook….at it again….

All over the world today folks who manage Facebook Fan pages are scrambling once again.

Late yesterday our fine friends announced changes to custom landing pages that will likely force the redesign of a certain percentage of those pages as FB literally squeezes the width of the custom designs to fit into the crystal ball that is Facebook’s future.  About ten months ago Facebook told us these changes would take place in a number of weeks.  I guess we now know what calendar they use.  🙂

If you “admin” one of those pages make sure you check the page to see what changes you need to make.  It appears that the information down the left side of your pages “wall” will now mirror the left side of the custom landing page.

Or maybe not.

Since the interim page for admins is more or less a guidepost to shrink your design to 520 pixels, we’re not quite sure what exactly will be down the left side of the custom pages.

All this when Facebook also announced the demise of  “boxes” and is trying to explain exactly what that means as well as a launch of a page redesign scheduled to appear on August 26th.

One hopeful note is that this all may be helpful to marketers in the future, as this was included in Facebook’s note to admins:

“These updates are designed to simplify navigation for users, reduce complexity for developers, and enable us to build the next generation of tools for growing your business with Facebook.”

As usual the Facebook wheel keeps spinning and we’re all just along for the ride.

If you have any insights to share, please do as it will be helpful to me and others.