The Gong Blog

Seth Godin is my hero

As I head down this path and make the transition from the old to new world, I realize that there are a lot of people that I can learn from.  The reason I know this, there seem to be about a zillion people out there who claim their "guruness" in the worlds of viral and social marketing.  My problem, and the problem for countless of others like me trying to navigate those waters, is finding who has it figured out...

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The do’s and don’ts

Some interesting tips from the folks at D.C.-based Livingston Communications about this new "social" world we live in.  I've already heard some of the "blah, blah, blah," they warn about come out of the mouths of consultants. As they used to say on Hill Street Blues, "let's be careful out there." Read More


From time to time I will post about other things like my love for Springsteen and New York-area sports teams. For those of us who are long-suffering New York Jets fans, todays loss was expected but still hurts. Wouldn't it be classic Jest to win next week and back into the playoffs as a six seed with either a Pats or Ravens loss? Read More

Building the bridge

For a long time I've been contemplating a subject for a blog.  I didn't want it to be just another new media, PR blog from some guy spouting off on all the latest gadgets and outlets available in the ever-changing world of marketing. As part of the "older" PR generation (I hate to admit it), I lived through the online avalanche of the late 90's, when everyone had to have a website.  Then it took them years to figure out...

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