The Gong Blog

Thanks and how SM helps caregivers

Thanks.  To everyone.  I'm back in Richmond after spending one of the worst weeks of my life in Florida.  My dad had two surgeries (one on his leg, one open heart) and while he is still struggling with post-op issues and a lingering MRSA infection, things seem to be getting better every day. As many know, I was giving daily updates on my Facebook status and on Twitter.  For some of you, this might have seemed a little self serving,...

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True partnerships in the world of social marketing

When you have a personal emergency, you have  to place a great deal of trust in your partners.  As I'm writing this I'm on my way to Florida as my dad's health seems to be taking another questionable turn in what has been a serious of such turns. There's a lot of time to think while you're listening to sports talk and Springsteen (thank goodness for satellite radio) and I found myself thinking how important the word "partnership" is in my...

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Who is your “business spirit?”

Some folks call them mentors or coaches or teachers.  They are the people that clearly influence their business style and drive.  People claim to have many, but usually there is that one person that is your "spirit," the person who you talk to every day whether in person, on the phone or in your mind.  The person who helps you make the final decision on growth or direction based on the conversation you just has with them or the conversation you...

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Social marketing and the art of self promotion

Some may think it just a tad ironic that with my first post on a new platform that hopefully will help get this blog more readers, I am posting about social marketing and self promotion. The Hodges Partnership has been in business for almost seven years.  When Josh and I started the company we made some blanket decisions.  One of those decisions was we would not enter any award competitions.  Nothing against those who do, but we always thought they...

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Why we love Amber

If you look down the left side of this page you will see blog rolls from other writers including the new VCU Brandcenter Managing Director Kelly O'Keefe. The other blogs are from folks who I follow and have learned a great deal from on Twitter. One of those smart people is Amber Naslund, the Director of Community for Radian6.   Folks at THP can't wait to meet Amber and lots of other smart people at Blog Potomac in a couple of...

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A new home

Dear readers and subscribers, First, I want to thank you for the comments, links and advice I've received since I started the blog a few months ago.  The reaction has been both surprising and rewarding and I hope to continue the conversation in the coming days. Second, today I'm announcing that Jon's PR 1.5 is moving to a new home on Wordpress.  I hope this migration will be an easy process.  The truth is WP is just better for what...

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The ROI question on SM?

So now we have a number of clients for whom we are doing various different levels of social marketing work.  We're listening, evaluating, posting content, getting it to migrate, counseling on blogging and tweeting.  YEA! But there's a nagging question that they are asking and I'm frankly asking myself.  How do to truly measure a return on the social marketing investment? Admitting you don't know the easy answer to a question on a blog read by your clients is a risk,...

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Sometimes you’ve just got to say, what the…..

It is one of those movie scenes you never forget.  The one in Risky Business.  Now, not Tom Cruise in the underwear singing Bob Seger.  The other one.  The one with the interview with the Princeton guy when the party is going on.  The one that changes Joel's life.  (click on the box and remember) [youtube=http://www.youtube.com/watch?v=gpuAeIEXoAc] Starting and running a small business is all about taking risks.  Just the act of starting a business is a risk all to itself. ...

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The illusion of control….

Interesting comments from my last post on including social marketing in all of our conversations and proposals moving forward.  Here are a few: Moreover, I think that educating clients about the dangers of social media in terms of control or the lack thereof in some cases is paramount. People think that social media is a panacea for all their problems and that is often not the case. Posted by: Debbie Ebalobo | March 26, 2009 at 08:12 AM Debbie, I...

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Social marketing….not optional?

So here is where I tread into some dangerous territory since I know that some of THP's clients and new business prospects are readers of this blog. After engaging full force for the last several months into the that squishy place where traditional public relations and social marketing converge, I am more convinced than ever that the use of these platforms to communicate directly to friends and the broader public is here to stay at least for the foreseeable future. As we have...

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The new Facebook and its consequences

We lost a Fan today.  And given the feedback on the new Facebook and how just about everything posted on Fan Pages ends up in the individual Fan's stream, I can't say I blame people for wanted to cut down the chatter and the clutter. We have been experimenting on the THP Fan Page, as I'm guessing others have as well.  When every time you post a client's success ora status update it ends up being blasted to fans, that's at least...

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