It’s always nice when you can add “award-winning” in front of words like ‘agency’ and ‘campaign.’ And last night at the Virginia Public Relations Awards, put on by PRSA Richmond, we were honored to be able to add some more award-winning work to our portfolio. Kudos to all of our PRSA friends who took home top awards this week. We may not have taken home Best in Show this year but we’re grateful to our clients who brought us these interesting and fun projects. Below…
More and more folks searching for jobs on their mobile devices according to new info out from our friends at Snagajob.
It’s time to emphasize the CHALLENGE of the Big Idea Challenge. Our two teams at Hodges challenge you to out-wit us at this year’s Big Idea Challenge. We came in second last year and are determined to win it all this year. (Watch out, CarMax!) It’s great fun and great way to support the Community Idea Stations in Richmond! If you think you can take us, sign up at www.BigIdeaChallenge.org.
As college graduations take place across the country, many eager applicants are searching for work. As someone who was in that position two years ago (in a new-to-me city with zero connections – might I add), I thought I’d pass along practices that helped me most when starting out my search. Get ahead of a company’s needs. Take the approach of being the person a company needs before they even know they need someone. You never know what’s happening internally at a company or how…
Great story in the Wall Street Journal's Small Business special section on how Snagajob's Shawn Boyer came up with the idea for Snagajob.
While I know I’m not alone, I do know that I’m among the small percentage of professionals who have only practiced public relations in the digital age. Facebook, Twitter, blogs and online news sites have always been a part of my media mix. But with so much information out there and different vehicles to carry the message it can be tricky to know which outlets and influencers really carry weight and can make an impact on a brand’s goals. Get this, legend has it that…
We had the pleasure of working with the great folks at Chuy’s to publicize the opening of their first Virginia location at West Broad Village. Here’s some of the local coverage: Richmond.com, “Chuy's, a Tex-Mex Chain, is Now Open at West Broad Village” Downtown Shortpump, “Chuy’s Tex-Mex opens today in Short Pump” Richmond Times-Dispatch, “Chuy’s comes to Va.” Richmond Biz-Sense, “Tex-Mex fans get a new menu to chew on” Style Weekly, “Bite Ahead” Ben from Chuy’s shows viewers how to make Chuy’s Chicka-Chicka Boom Boom…
I’ll admit it, I’m one of those women who saw the new Dove video and was moved. Moved enough to share it on Facebook, add a caption “Dove does it again” and then check to see if my mascara ran. And I meant it. I was just getting started in my career when Dove first launched its Campaign for Real Beauty. I remember thinking that’s how a brand can make a difference. When the Dove video ended a few thoughts ran through my head. First,…
Last week, Gawker Media owner Nick Denton told employees to keep headlines under 70 characters. Why? Google search. Denton explained, “Why this drastic measure? Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin’s scoop fell down the Google search results, overtaken by copycat stories with simpler headlines.” This announcement has implications for communications professionals writing and distributing releases over the wire. The lesson? Keep those headlines short and to the point. Historically, headlines have been way too long. According to…
Last week, the long-rumored Facebook phone came to life as Facebook Home. It’s not an actual phone, but a replacement home screen and app launcher for Android. (The HTC First, announced at the Facebook Home event, does offer tighter integration with Facebook Home.) That got me thinking: are we going to see other companies (not just social networks) following in Facebook’s footsteps to launch their own “phones”? Would that work? If, so how? I think the best first candidates for a customized Android “experience” are…
It should come as no surprise to anyone that we throw around a lot of baseball terms and phrases at The Hodges Partnership. What you may not know is that a couple of us are closet Trekkies, so on occasion the random Star Trek reference is tossed about. When that happens in a meeting about three or four of us get the meaning. Sort of like our inside version of The Big Bang Theory. The title of this post is a reference to taking the…
If you’re in PR, it’s never good when your alma mater is one of the PR/crisis communications case studies in “what not to do” that you will use as the prime example for the next 20 years. I’m glad my degree in is English. So the dominos have fallen since the “Day of The Tape” earlier this week and someone who I trusted and admired (still do, btw) has fallen on this sword. His bosses have held the obligatory news conference (so poorly I might…