THP at the 2012 Richmond Public Relations Awards

It’s always nice when you can add “award-winning” in front of words like ‘agency’ and ‘campaign.’ And last night at the Virginia Public Relations Awards, put on by PRSA Richmond, we were honored to be able to add some more award-winning work to our portfolio.

Kudos to all of our PRSA friends who took home top awards this week. We may not have taken home Best in Show this year but we’re grateful to our clients who brought us these interesting and fun projects. Below are some details on our award-winning clients and work that took home a few statues last night.

Smartphone Applications

• Award of Excellence
• Move Pro iPhone/iPad app
• Client: Hilldrup Moving & Storage

Hodges Digital Strategies and Hilldrup developed a user-friendly app that adhered to Hilldrup’s brand standards and could be developed within the parameters of the iOS. Based on frequent customer requests, the app was built to include helpful features like storage box inventory, shipment tracking, currency convertor, friends & family new address notifications, how-to moving articles and videos, and links to set up local utilities. With more than 2,000 downloads since launching, the app averages 208 downloads per month.

Editorials/Op-Ed Columns

• Award of Merit
• Creative Capital: Fill in the Blank Corridor

Josh Dare thinks Interstate 95 could use a makeover – especially the part that runs through the heart of Downtown Richmond. Once he had this idea, he got to work. An OpEd in the Richmond Times-Dispatch started the conversation and from there the idea has spread. Multiple articles appeared after his initial OpEd, he received countless emails in support of the idea and a committee has been formed among some of Richmond’s elite influencers to make the corridor represent Richmond’s rich history, bright future and unique personality.

Media Relations

• Award of Merit
• Small Voices, Big Dreams
• Client: ChildFund International

Small Voices, Big Dreams is the ChildFund International’s annual survey that identifies the hopes, dreams and fears of children across the globe. The Hodges Partnership used the new data and was able to secure interviews and stories with Reuters, CBS Radio, USA Today, Richmond Times-Dispatch and several other outlets.

Newsletters

• Award of Merit
• Clear Skies Ahead 2012 Newsletter Campaign
• ​Client: Chesapeake Bank

Long-time client Chesapeake Bank asked The Hodges Partnership to help improve its readership metrics for its Clear Skies Ahead newsletter. By setting achievable click-through and open rate goals (25% and 11%, respectively) and a incorporating a fresh approach to content that touched on key messages and, more importantly, topics that the readership cared about, the needle began to move. Since the new changes were implemented, the Clear Skies Ahead newsletters surpassed click-through and open rate goals each month.