Articles Written By:

Tony Scida

Meta Moment: We asked an AI to write a blog post on the future of AI in PR

EDITOR’S NOTE: Unless you’ve been living under a rock the last few months, you’ve probably seen an influx of AI-generated social media posts and news stories by software like DALL-E and ChatGPT. We have a feeling that this is going to be a big topic in our industry in the months to come, so we thought it was fitting to go right to the source to find out more about the potential impact. Below is ChatGPT’s take on what AI will mean to the PR…

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Side-by-side of Casey talking with her hands and Anderson listening on

Introducing Teaming Up: a new video series and podcast from THP

Earlier this month, we released the first in a monthly series of video discussions between pairs of THP staffers recorded from an online meeting. Inspired by the medium and the content of the discussions, we’re calling this new series Teaming Up with The Hodges Partnership. Since we’ll be recording and releasing a new episode each month for a few months, we decided also to release each edition as a podcast episode. While neither a recorded video call nor a podcast is a brand-new idea, both…

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Yellow hand wave emoiji on tan background

Clubhouse, privacy and other social media trends to watch in 2021

As fully public social networks have become more hostile to everyday users, from a surfeit of ads to political and conspiracy posts crowding our timelines, more people are moving activity and interactions that used to happen on Facebook or Twitter to semi-public networks on Slack or Discord, private group chats on WhatsApp, signal or Facebook’s Messenger, and transient communication like Clubhouse and Snapchat or Instagram Stories. According to this 2019 study from eMarketer, use of mobile messaging apps is expected to reach 90% of smartphone…

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Five tips to set your company podcast up for success

Podcasting is on our minds lately, with a few clients starting or asking about podcasts to meet their remote marketing goals. If you’ve decided it’s time for your company to publish a podcast, here are a few things you can do to set yourself up for success. Know your goals Have a clear and realistic idea going in of what success looks like for your podcast. Chances are your company podcast is not going to make it into the top charts on Apple Podcasts. Define…

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woman talking into podcast microphone

Starting a company podcast? Here’s how to host it.

You’ve decided to launch a company podcast: you’ve decided on a topic and format, you know what audience you want to reach, and you’ve established your goals and even picked out the music. You’ve also figured out the technical specifics of recording and editing. But how do you get your audio files into your listeners’ podcast players? You have two main options: host the feed yourself or pay someone to host it for you. But first: What makes a podcast a podcast? Not every audio…

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Content marketing isn’t about keeping up with the Joneses

There are a lot of great reasons for companies to pursue content marking. For one, according to Demand Metric, content marketing costs 62% less than traditional marketing and generates three times as many leads, per dollar. Meanwhile, Hubspot says that 61% of marketers say generating traffic and leads is their top challenge. Another reason that might prompt you to ramp up your content marketing efforts is seeing a competitor make a splash with theirs. But when you look at what another company is doing, it’s…

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Avoid these common mistakes when capturing video for social media

Not every video you post on your social channels needs to have Oscar-worthy production values. Sometimes you need to move more quickly—and spend less money—than you can when using a professional videographer. But even for smartphone video quickly captured in the field, you can take a few steps to improve the final quality of your videos. Here are a few quick tips for capturing better video in situations where it doesn’t make sense to hire an external videographer. Standing too far away There’s a phrase…

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Useful tools you might be missing from your work-life

From email to an iPhone, PR and content marketing pros have dozens of tools they can’t live without. If you’re like me, you regularly survey the landscape of tools you use and consider whether it may be time to retire or replace something. In that vein, here are three tools I currently can’t live without. Trello — Organize basically anything Yes, I’m the person in the office always pushing some new collaborative task application of some sort, but since we adopted Trello a couple years…

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How to mic yourself (and others) for video

Audio quality is a critical component of a successful video. In fact, so much so, that most viewers will put up with lower quality video if the audio is up to snuff. For the kinds of videos we’re discussing here, good audio quality means loud and clear voices, minimal background noise and minimal or no visual obstruction (you don’t want to see the microphone). To make sure your subject’s voice is loud and clear, you need your microphone to be as close to the speaker…

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Is it time for a mobile app for your event?

If you host a large event, whether with customers, partners, prospects or the public, you know the joys and struggles of producing and distributing meeting materials. Even if, like me, you feel a beautifully designed printed piece is a thing of joy, you may just be ready to move away from a printed program guide to something more interactive. That’s the situation we were in recently as we helped a B2B technology client prepare for its bi-annual developer and user meeting. I’d had the good…

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Measuring PR in an Earned, Owned, Paid World

Measurement has been somewhat of a white whale for the public relations industry for quite some time, if not forever. Not that it’s impossible, by any means, but the nature of our work makes quantifying its impact an Ahab-level challenge. While marketers and advertisers can point to clear metrics demonstrating success, PR pros often have struggled to draw a straight line between their victories and bottom-line impact, especially to clients who have a hard time understanding the value of intangibles like good will, reputation and…

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Why your next video should start with a script

Video is an increasingly important part of breaking through the cacophony that is social media in 2016—in fact, 87% of online marketers use video. But just stringing together some moving pictures isn’t quite enough to reach the right audience. Your video has to have a goal. Are you looking to generate leads? Educate existing customers? Drive webinar signups? Whatever it is, once you’ve established the goal, you may be tempted to switch on the lights and start filming. But… let me stop you there. Before…

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