Articles Written By:

Tony Scida

Five tips to set your company podcast up for success

Five tips to set your company podcast up for success

Podcasting is on our minds lately, with a few clients starting or asking about podcasts to meet their remote marketing goals. If you’ve decided it’s time for your company to publish a podcast, here are a few things you can do to set yourself up for success. Know your goals Have a clear and realistic idea going in of what success looks like for your podcast. Chances are your company podcast is not going to make it into the top...

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woman talking into podcast microphone

Starting a company podcast? Here’s how to host it.

You’ve decided to launch a company podcast: you’ve decided on a topic and format, you know what audience you want to reach, and you’ve established your goals and even picked out the music. You’ve also figured out the technical specifics of recording and editing. But how do you get your audio files into your listeners’ podcast players? You have two main options: host the feed yourself or pay someone to host it for you. But first: What makes a podcast...

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Content marketing isn’t about keeping up with the Joneses

Content marketing isn’t about keeping up with the Joneses

There are a lot of great reasons for companies to pursue content marking. For one, according to Demand Metric, content marketing costs 62% less than traditional marketing and generates three times as many leads, per dollar. Meanwhile, Hubspot says that 61% of marketers say generating traffic and leads is their top challenge. Another reason that might prompt you to ramp up your content marketing efforts is seeing a competitor make a splash with theirs. But when you look at what...

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Avoid these common mistakes when capturing video for social media

Avoid these common mistakes when capturing video for social media

Not every video you post on your social channels needs to have Oscar-worthy production values. Sometimes you need to move more quickly—and spend less money—than you can when using a professional videographer. But even for smartphone video quickly captured in the field, you can take a few steps to improve the final quality of your videos. Here are a few quick tips for capturing better video in situations where it doesn’t make sense to hire an external videographer. Standing too...

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Useful tools you might be missing from your work-life

Useful tools you might be missing from your work-life

From email to an iPhone, PR and content marketing pros have dozens of tools they can’t live without. If you’re like me, you regularly survey the landscape of tools you use and consider whether it may be time to retire or replace something. In that vein, here are three tools I currently can’t live without. Trello — Organize basically anything Yes, I’m the person in the office always pushing some new collaborative task application of some sort, but since we...

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How to mic yourself (and others) for video

How to mic yourself (and others) for video

Audio quality is a critical component of a successful video. In fact, so much so, that most viewers will put up with lower quality video if the audio is up to snuff. For the kinds of videos we’re discussing here, good audio quality means loud and clear voices, minimal background noise and minimal or no visual obstruction (you don’t want to see the microphone). To make sure your subject’s voice is loud and clear, you need your microphone to be...

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Is it time for a mobile app for your event?

Is it time for a mobile app for your event?

If you host a large event, whether with customers, partners, prospects or the public, you know the joys and struggles of producing and distributing meeting materials. Even if, like me, you feel a beautifully designed printed piece is a thing of joy, you may just be ready to move away from a printed program guide to something more interactive. That’s the situation we were in recently as we helped a B2B technology client prepare for its bi-annual developer and user...

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Measuring PR in an Earned, Owned, Paid World

Measuring PR in an Earned, Owned, Paid World

Measurement has been somewhat of a white whale for the public relations industry for quite some time, if not forever. Not that it’s impossible, by any means, but the nature of our work makes quantifying its impact an Ahab-level challenge. While marketers and advertisers can point to clear metrics demonstrating success, PR pros often have struggled to draw a straight line between their victories and bottom-line impact, especially to clients who have a hard time understanding the value of intangibles...

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Why your next video should start with a script

Why your next video should start with a script

Video is an increasingly important part of breaking through the cacophony that is social media in 2016—in fact, 87% of online marketers use video. But just stringing together some moving pictures isn’t quite enough to reach the right audience. Your video has to have a goal. Are you looking to generate leads? Educate existing customers? Drive webinar signups? Whatever it is, once you’ve established the goal, you may be tempted to switch on the lights and start filming. But… let...

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How Taxing: HodgePodge for Apr. 15

How Taxing: HodgePodge for Apr. 15

👀 Apparently I can’t resist a story about emojis. Here, from NPR, is a report on a new study on how well the pictograms work for communication: “Not so fast, say a group of researchers who found that different people had vastly different interpretations of some popular emojis. The researchers published their findings for GroupLens, a research lab based out of the Department of Computer Science and Engineering at the University of Minnesota, Twin Cities.” Is the chicken local? Maybe...

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