Once again, Mary Meeker’s latest Internet Trends report has tons of interesting nuggets on worldwide Internet usage. Overall, there are now 2.4 billion Internet users across the world. And that number is growing, fast. The report includes 117 pages of data and insights, but what does it mean for the PR industry? Here are nine takeaways and their implications for PR professionals: TV and Internet top media consumption: 42 percent of America’s media diet is dedicated to television; another 26 percent goes to the Internet….
Recently, I’ve gone back to the classroom. This classroom wasn’t at a university, but in a training center for a client of Hodges, but nonetheless, being in the environment got me thinking. My mother was a teacher and I HATED summer vacation. I loved school. Not because I was a sacrilegious student, but I loved learning and I was bored at home. I lived for the challenge of learning new material, getting lost in an assignment and competing with myself (ok, and with others) to…
We just had a baby. Three of them in fact. Before we start debating the biological impossibilities, THP is coming off three maternity leaves that overlapped involving three valuable account leads. How bad is that scenario at least on paper? It was so bad, the third mom delayed telling us that she was pregnant because she was afraid of our reaction. But after seven months of adjusting, juggling and stretching the truth is it wasn’t bad after all. In fact it was an extremely good…
Many restaurant owners have a love-hate relationship with sites like Yelp, which allow (encourage?) customers to air their grievances online, rather than asking servers to fix problems in the moment. Restaurant owners and managers are rightly frustrated by customers who don’t tell their server about their overdone steak and then log onto Yelp and post a negative review. But no matter how good the restaurant, it will have negative reviews—all restaurants have off nights and, let’s face it, some people just cannot be pleased. As…
It’s always nice when you can add “award-winning” in front of words like ‘agency’ and ‘campaign.’ And last night at the Virginia Public Relations Awards, put on by PRSA Richmond, we were honored to be able to add some more award-winning work to our portfolio. Kudos to all of our PRSA friends who took home top awards this week. We may not have taken home Best in Show this year but we’re grateful to our clients who brought us these interesting and fun projects. Below…
More and more folks searching for jobs on their mobile devices according to new info out from our friends at Snagajob.
It’s time to emphasize the CHALLENGE of the Big Idea Challenge. Our two teams at Hodges challenge you to out-wit us at this year’s Big Idea Challenge. We came in second last year and are determined to win it all this year. (Watch out, CarMax!) It’s great fun and great way to support the Community Idea Stations in Richmond! If you think you can take us, sign up at www.BigIdeaChallenge.org.
As college graduations take place across the country, many eager applicants are searching for work. As someone who was in that position two years ago (in a new-to-me city with zero connections – might I add), I thought I’d pass along practices that helped me most when starting out my search. Get ahead of a company’s needs. Take the approach of being the person a company needs before they even know they need someone. You never know what’s happening internally at a company or how…
Great story in the Wall Street Journal's Small Business special section on how Snagajob's Shawn Boyer came up with the idea for Snagajob.
While I know I’m not alone, I do know that I’m among the small percentage of professionals who have only practiced public relations in the digital age. Facebook, Twitter, blogs and online news sites have always been a part of my media mix. But with so much information out there and different vehicles to carry the message it can be tricky to know which outlets and influencers really carry weight and can make an impact on a brand’s goals. Get this, legend has it that…
We had the pleasure of working with the great folks at Chuy’s to publicize the opening of their first Virginia location at West Broad Village. Here’s some of the local coverage: Richmond.com, “Chuy's, a Tex-Mex Chain, is Now Open at West Broad Village” Downtown Shortpump, “Chuy’s Tex-Mex opens today in Short Pump” Richmond Times-Dispatch, “Chuy’s comes to Va.” Richmond Biz-Sense, “Tex-Mex fans get a new menu to chew on” Style Weekly, “Bite Ahead” Ben from Chuy’s shows viewers how to make Chuy’s Chicka-Chicka Boom Boom…
I’ll admit it, I’m one of those women who saw the new Dove video and was moved. Moved enough to share it on Facebook, add a caption “Dove does it again” and then check to see if my mascara ran. And I meant it. I was just getting started in my career when Dove first launched its Campaign for Real Beauty. I remember thinking that’s how a brand can make a difference. When the Dove video ended a few thoughts ran through my head. First,…