Media Relations

Media Relations

Credibility and Visibility

There is perhaps no communications strategy that can more effectively put you on the map than media relations. At Hodges it’s been a core focus for almost two decades, and we have hundreds of reporter relationships that have resulted in a multitude of successful coverage to show for it. Whether we’re working with national reporters at outlets like the TODAY Show, The New York Times and Bon Appetit, or nurturing local contacts at any number of the daily and weekly publications in Virginia, our media relationships are unparalleled.

Our media relations services include:

  • Crisis Communications
  • In-person and virtual press conferences 
  • Letter to the Editor and Op-ed placements
  • Media training
  • Message development
  • Metrics Analysis and Results Reporting 
  • New product launch strategies 
  • Newsjacking
  • Outreach for short-lead and long-lead placements
  • Press release writing
  • Podcast outreach
  • Relationship building
  • Store grand opening communications
  • Subject matter expert outreach

Our media relations teams work closely with clients to create compelling storylines designed to strategically position them for the market. And unlike so many agencies, we don’t “carpet bomb” reporters with our pitches but tailor each one to specific, targeted outlets. We help prepare clients for media interviews, track placements and work with clients to merchandise media hits so that they reach important audiences beyond the first wave of readers. Whether you are launching a new product, pivoting to a new strategy or even managing a crisis, our team of media relations experts can leverage media opportunities to your best advantage.

Read more about Media Relations in our blog…

Case Study