Content Marketing and Social Media

Owned media gives you control. Through email marketing, blogs, social media, website copy and podcasts, we’ll help you write those messages and promote them to the right people at the right time.

Content Creation and Digital Strategy

A well-planned content strategy allows you to inform, educate and impress your audience across social media and digital channels.

We collaborate with clients on content creation and email marketing strategies to ensure we’re producing compelling content that hits audiences in the right place at the right time. For some clients, this means on-site content gathering sessions where we bring cameras, lights and microphones to capture and bank content for weeks and months to come. For others, this means we conduct virtual interviews and conversations and we develop a series of content that showcases your people, products and expertise.

Our content creation teams work hand-in-hand with our creative teams to ensure every piece of content is engaging, accessible, on brand and is primed to work with the algorithms to get the most attention we can muster. To that end, our paid promotion team also collaborates with content to ensure the investment into content production doesn’t go to waste.

Content Marketing
services include:

  • Accessibility Optimization
  • Blog Writing
  • Communications Audits
  • Case Study Development
  • Content Creation
  • Content Strategy
  • Copywriting
  • Creative Services
  • Email Marketing
  • Long- and Short-Form Content
  • Reporting
  • Social Media Strategy
  • Thought Leadership Content
  • Video Production
  • Website Content Management

Case Studies

Earned Case Study

Hodges Embraces Earned-Owned-Paid Approach to Support Higher Education Brand Reputation Strategy

Leveraging an EOP tactical mix to build reputation and boost enrollment, Hodges generated millions of impressions for Virginia’s Community Colleges that increased likelihood to enroll.

Results:

  • Enrollment increased 4.3%
  • Likelihood to enroll increased 19 points

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Owned Case Study

Hodges Builds Advocacy Toolkit for Virginia-Wide Coalition of Early Childhood Advocates 

To help make the case to policymakers, Hodges was tasked with developing a comprehensive toolkit, a unified “song sheet” of messaging and assets, to ensure the Gotta Have Childcare campaign reached stakeholders where they were.

Results:

  • A unified toolkit for advocates and organizations, ensuring a consistent look, feel, and message
  • A downloadable one-pager to support conversations with policymakers

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Owned Case Study

Integrated Marketing Program Leads to Increased Sales, Tourism and Awareness of Virginia’s Burgeoning, World-Class Spirits Industry

The Virginia Spirits Board distributes funding to expand spirits distilling research, education and promotion of the growing of grains and the production of spirits in Virginia. In 2023 the Board partnered with The Hodges Partnership to form the Virginia Spirits Board Marketing Office (VSBMO), charged with developing and executing an ongoing fully integrated marketing and branding program for the Virginia spirits industry.

Results:

  • Sales of Virginia-made spirits in Virginia ABC stores increased 12%
  • Sales during Virginia Spirits Month increased 25.47%

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Owned Case Study

Increasing Web Traffic and Contacts Through an Integrated Content Marketing Strategy for Virginia Telehealth Network

Virginia Telehealth Network (VTN) is nonprofit membership organization whose mission is to promote and enhance telehealth efforts in the commonwealth. VTN launched its Equity & Telehealth initiative and worked with The Hodges Partnership to design an equity-focused series of web pages, develop ongoing blog content and strategically convey that content to the right audience through paid social media and email newsletter campaigns.

Results:

  • 54% increase in web traffic
  • 121% increase in email newsletter signups
  • 429,395 impressions and over 4,500 clicks from paid social media advertising campaigns

Earned Case Study

How Hodges Implements an Earned-Owned-Paid Strategy to Raise Client Profile Across Platforms

Thanks to same-day shipping, bringing feet to brick-and-mortar stores is a harder lift than it used to be. But an in-person community can start online, as we’ve demonstrated for Federal Realty.

Results:

  • 196 media mentions from 27 press releases in 2021
  • Over 11.5M earned media impressions.
  • Secured 8 social media influencer partnerships growing Facebook and Instagram followers by 22-73% across both channels and shopping properties.

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