Articles Written By:

Adrienne Band

Grow your content strategy with short-form video

Grow your content strategy with short-form video

To no surprise, short-form video content has taken the world by storm. In short order, it has been redefining the way brands build awareness and increase user engagement.   Today, PR and marketing professionals are growing more committed to expanding their short-form video strategies, and can you blame them? The facts are undeniable:  66% of marketers reported that short-form video is the highest ROI format  Customers find short-form video to be 2.5x more engaging  Short-form video ranks number 1 for lead...

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