Articles Written By:

Adrienne Band

Crafting success: The art of website redesign

In my first year as a Hodger, I lived and breathed virginiaspirits.org. In fact, my very first project was to conduct a full website audit and make a plan to redesign the site, which we inherited from the Virginia Distillers Association after The Hodges Partnership was awarded the Virginia Spirits Board Marketing Office (VSBMO) contract in March 2023.  In just 12 months, the website redesign has already yielded strong results, with a 31.77% surge in web traffic and an 11% increase in engagement rate.  Here’s…

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Grow your content strategy with short-form video

To no surprise, short-form video content has taken the world by storm. In short order, it has been redefining the way brands build awareness and increase user engagement.   Today, PR and marketing professionals are growing more committed to expanding their short-form video strategies, and can you blame them? The facts are undeniable:  The evidence is all there. Short-form video content is worth investing in. Here’s how: Keep it short and sweet  Short-form videos work because they cut to the chase. They capture viewers’ attention with…

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