Casey Prentice

Measurement: drop the ruler, break out the analysis and then celebrate

​While I know I’m not alone, I do know that I’m among the small percentage of professionals who have only practiced public relations in the digital age. Facebook, Twitter, blogs and online news sites have always been a part of my media mix. But with so much information out there and different vehicles to carry the message it can be tricky to know which outlets and influencers really carry weight and can make an impact on a brand’s goals. Get...

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How to survive in the digital age (without always being digital)

To the disbelief of my coworkers, family, friends and just about everyone I meet, I work in the world of PR and social media and I have no cable or internet at my apartment.  Maybe it was my lack of motivation in actually going through the set-up process, but it was mostly for the sanity of disconnecting for a couple of hours a day. Jacob Geiger of Work it, Richmond wrote an article last summer that spoke to vacations and...

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