Articles Written By:

Casey Prentice

April the Giraffe: Live video meets viral marketing meets cute overload

April the Giraffe: Live video meets viral marketing meets cute overload

My affinity for live, streaming videos of baby animals began in 2013. It was a big year for babies. Bao Bao the Giant Panda debuted at the National Zoo in Washington, D.C. Lana, a cheetah at Richmond Metro Zoo, had a litter of five cubs. These live cams helped generate an awareness for the populations of these endangered species (and the zoos that care for them). Fast-forward to 2017 and the latest live-streamed animal phenomenon is April the Giraffe, the...

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Live Video: You Win Some, You Lose Some

Live Video: You Win Some, You Lose Some

Millennials apparently have the same attention span as a…ooh, look at this cute video of cats dinging bells to get a treat! Adweek talked a bit about the longevity of live video viewing, and it looks like it’s here to stay – for now. In the article, Adweek mentions that Facebook users are 10x more likely to comment on a live video than on a static one. Not only is video important, but live in-the-moment video is what people are...

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Getting an Insightful Look at Personality Types

Getting an Insightful Look at Personality Types

I am a blue. I’m a coordinating observer who likes to take in my surroundings then retreat to process them…alone. A data-driven algorithm told me this, and I have faith in that, because I am a blue. Hodges participated in an Insights Discovery workshop, hosted and facilitated by Floricane, a management consultancy firm, which helped us tap into the various workplace personalities that make up the agency. THP invested resources in this day-long activity to give us the opportunity to...

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Knowledge Sharing is Caring (About Your Organization)

Knowledge Sharing is Caring (About Your Organization)

Cubicles physically wall us off from our surroundings. Headphones help us stay heads down and focused. These physical barriers aren’t bad things, for some of us it’s what helps us generate our best work, but they often hinder our abilities to come together and have an open dialogue as an efficient, effective and cohesive unit. With the natural segmentation that occurs in an office setting, making a concentrated effort to open the lines of communication and taking the time to...

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Social advertising strategies on a shoestring budget

Social advertising strategies on a shoestring budget

If there were coupons for social media advertising, I’d be sharpening my scissors ready to clip away. Unfortunately, the world of online advertising doesn’t have the same perks as other sectors of commerce, so being a good steward of your organization’s ad budget is important. That means designing a plan that balances your organization’s budget and goals. To give yourself the best chance at achieving your objectives, lay your advertising plan over your editorial strategy. Doing so will ensure that...

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The power of the editorial calendar

Ask anyone who works with me on a social project will tell you: I love myself a social editorial calendar. I love pulling, creating, developing, curating, cultivating, nurturing and delivering content. I’ve lost count of how many editorial calendars I’ve made (okay, that’s a lie: 20 – stay tuned for a future post on documenting and reporting), and while there is no right or wrong way to create and utilize an editorial calendar, I’ve learned a thing or two along...

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Social media has a creep factor

He has 654 friends. He has been to a variety of sports venues, restaurants and museums through his travels (the menu at Husk looks divine, but not nearly as good as Sarabeth’s brunch plates). He also “Likes” companies like Land’s End, Nordstrom and The North Face. Using a couple of targeted searches with Facebook’s Graph Search, I can easily gather information on Jon Newman’s personality, preferences and interests. [Editor’s note:  Okay, you’ve got my attention. — JN] With all that’s...

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Love for learning: APR Certification

Recently, I’ve gone back to the classroom. This classroom wasn’t at a university, but in a training center for a client of Hodges, but nonetheless, being in the environment got me thinking. My mother was a teacher and I HATED summer vacation. I loved school. Not because I was a sacrilegious student, but I loved learning and I was bored at home. I lived for the challenge of learning new material, getting lost in an assignment and competing with myself...

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Measurement: drop the ruler, break out the analysis and then celebrate

​While I know I’m not alone, I do know that I’m among the small percentage of professionals who have only practiced public relations in the digital age. Facebook, Twitter, blogs and online news sites have always been a part of my media mix. But with so much information out there and different vehicles to carry the message it can be tricky to know which outlets and influencers really carry weight and can make an impact on a brand’s goals. Get...

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How to survive in the digital age (without always being digital)

To the disbelief of my coworkers, family, friends and just about everyone I meet, I work in the world of PR and social media and I have no cable or internet at my apartment.  Maybe it was my lack of motivation in actually going through the set-up process, but it was mostly for the sanity of disconnecting for a couple of hours a day. Jacob Geiger of Work it, Richmond wrote an article last summer that spoke to vacations and...

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