Articles Written By:

Casey Prentice

Perfecting Your Spokesperson’s Sound Bite [DATA]

Perfecting Your Spokesperson’s Sound Bite [DATA]

It's the dirty little secret in PR. It's the secret that felt so wrong to me when I first started, that I'm only now coming to grips with it. Here’s the reality: CEOs aren't always the ones uttering profound statements about their companies or apologizing when something goes wrong. Chances are, those well-chosen words originate from communications professionals, crafted so eloquently and precisely that they not only reflect just the right tone but convey all the information and emotion that...

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Inspiring Fresh Content for Your Clients

Inspiring Fresh Content for Your Clients

You know your organization or brand should be pushing out content to your audience and followers, but getting over the hurdle of what to post can be a challenge. We’ve talked about generating content for Twitter, but let’s take a step back and see how you can generate ideas that can be used across all of your platforms. Role Play First, think of the adage about putting yourself in someone else’s shoes.  That is typically a healthy exercise as you...

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How to Get Started with Owned Content

How to Get Started with Owned Content

Do you know what the beauty of owned content is? You have total control, and for a control-freak like me, developing original, owned content puts me in a happy place. Chances are, if you have a content marketing strategy in place, you are already producing some level of owned content. But if you’re looking to beef up your practice, or get started from the ground up, you may need a little bit of guidance. The world is your content oyster,...

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Write Great Blog Headlines and Get More Clickthroughs

Write Great Blog Headlines and Get More Clickthroughs

Reading online isn’t much different than in print. Some of us read every word on every line, but for the rest of us – we’re skimmers. If a headline captures our attention and piques our interest, we’ll make the decision to invest time and read the full article. As it turns out, writing blog headlines is just as much a science as it is an art. Sure, you need to eloquently string a cohesive series of words together to tee...

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Why you should diversify your social media strategy

Why you should diversify your social media strategy

You know the old saying, “don’t put all your eggs in one basket,” right? This idiom perfectly applies to a lot of things in our industry, especially when it comes to social media advertising strategies. It’s easy to think your money should be spent on Facebook, one of the largest social media platforms and one of the earliest adopters to advertising, but if your audience is on multiple platforms, you should be, too. Here are four good reasons you should...

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How to start a podcast

How to start a podcast

“It’s a PR Podcast.” This is the answer Kelsey and I give when asked one of two questions: What are you recording? What are you calling your podcast? We’ve been super excited about this podcast for months now. From Slack side conversations to recording with microphones, the day finally arrived, and we've already released a few episodes in our first “season.” For anyone interested in starting a podcast, we’ve boiled down our process and a couple of lessons learned into...

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Tips for being comfortable on camera during live interviews

Tips for being comfortable on camera during live interviews

Securing live, on-camera interviews has always been regarded as hitting the media relations jackpot. But for some executives, being in the spotlight on live TV pushes them outside their comfort zone. But no worries. Getting more comfortable in front of the camera just takes practice – and patience – and with a little bit of preparation, anyone can master a live interview. Here are three tips that will set yourself, and your spokesperson, up for success during your organization’s next...

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Open notebook at a professional development seminar

Encourage your employees to seek professional development opportunities

Your employees come into work every day, and they work hard for your organization and clients. Getting into that routine can be productive, but those comfortable rhythms also can suppress that all-important curiosity.  In other words, it can lose your yearning for learning. Encouraging and supporting your employees’ professional development efforts shouldn’t just be an employee benefit – it should be engrained in your company culture. According to Gallup, 87 percent of Millennials say professional development or career growth opportunities...

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Crystal Ball: Video trends to keep an eye on in 2018

Crystal Ball: Video trends to keep an eye on in 2018

As I write this, I have to question if you’ll even read anything after this sentence. At best, you may skim the subheads, seeing if there is anything that jumps out at you. But if not, I’ve lost you – maybe for good, most likely because you’ve got to read this and not just watch. Cisco projects that video traffic will account for 82 percent of all consumer Internet traffic by 2021. Content consumers just aren’t reading anymore and marketers...

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Where are they now: Alumni from the Hodges Internship Program

Where are they now: Alumni from the Hodges Internship Program

Every semester, bright-eyed, eager, ready to take on the world students join the ranks of the Hodges Partnership’s internship program. Over the last decade, we’ve seen dozens of interns come and go, and while we only spend a few short months with them, we still feel like proud parents whenever we get a new notification on Linkedin of one getting a new job. We may be biased, but we think our interns get a lot out of our agency internship...

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