When we celebrate wins at Hodges, we bang the gong. Our blog is home to wins and winning advice for our clients and friends.
It’s rare that I use this space to brag about our work, but brag I must. We just added a new case study to the front of our website. It’s the first thing most people see when coming to the site so the work and results need to literally jump out at you. That’s the case in our recent work for Reginald’s Homemade. We take pride in working for all our clients, but we especially love taking small relatively unknown brands and putting them on the…
Great story right out of the box for a client we haven't officially announced yet, Stitch Golf. They make outrageous genuine leather golf club head covers.
Amazing achievement for the folks at Reginald's Homemade. Prevention Magazine has named Reginald's as one of its 100 Cleanest Packaged Foods. Its is based on what Prevention called its "best, heathiest and cleanest" boxed and bagged foods on the market. Reginald's is number 25 if you want to skip to it. Congrats!!!
Lena Price at RichmondBizSense.com has the details on two new client signings by The Hodges Partnership: Collared Greens, a North Carolina-based purveyor of eco-friendly men’s ties and accessories, and Chuy’s, the legendary Tex-Mex chain that’s opening its first Virginia location in West Broad Village soon. We’re excited to have both of these clients on-board. For more information on Collared Greens, see CollaredGreens.com. For more on Chuy’s see their website, like the Chuy’s RVA Facebook page or follow ChuysRVA on Twitter. (And if you’re a member…
Lesson one from TILTED, when John Sarvay calls and offers lunch say “yes.” Because if a couple of slices of pepperoni leads to what happened on Saturday, I’ll be the one paying for the pizza from now on. That lunch with John and Aaron Dotson from Elevation Advertising turned into exactly what I hoped it would—a frank, honest, open and sometimes emotional learning experience for dozens of local and regional small business owners. Like Aaron, our partner in crime, I’m not a big fan of…
New research from our friends at Snagajob shows that millennials are getting more aggressive about finding a job.
Thinking about the Carnival Cruise Line floating disaster, I am trying to put myself in the place of those that endured days of insufferable hot air, of ubiquitous stench and of that panicky sense of confinement when you know there are no options for escape. Yes, I’m talking about Carnival’s PR team. You have to feel for them, a group that likely spends most of its time arranging “fam” tours for reporters and devising fun social media promotions to keep its image modern and fresh,…
It’s been a bad few weeks for Burger King. First, horse meat was found in beef patties at European locations. And today, hackers took over the company’s Twitter account, tweeting lewd and inappropriate content and making it appear McDonald’s bought Burger King. Now, the @BurgerKing account is receiving more retweets than the Triple Whopper has calories. Many mainstream news outlets jumped on the story, including ABCNews.com and CNN.com. If I was a betting man, I’d say this story lands in the nighttime news broadcasts and…
Great thoughts on how to teach leadership from Sandra Peart, the dean of University of Richmond's Jepson School of Leadership Studies.
Speaking helps me think. Actually it forces me to think, especially given the fact that meetings, work and life sometimes doesn’t always allow me that luxury. By speaking I mean speaking opportunities and the research that goes into them. At the end of March I’m speaking to PRSA Richmond about “content.” So when VCU PR prof extraordinaire Bill Farrar asked me to speak to his social media class yesterday, I jumped at the opportunity since it helped me begin to form my thoughts and frame…
Usually one of the first questions that comes up after a company or individual decides to commit to publishing a blog is where that blog should live. We’re talking not only the look and feel (and web address) of the blog, but also the underlying platform. There are lots of things to consider when starting up a blog, and some of them will help narrow down the choice of platform, such as whether the blog is tied to a business or an individual, and what…
Having lunch with John Sarvay is like a box of chocolates. You never know what you’re gonna get. And I mean that in a truly good way. The by-product of one recent lunch is TILTED: An RVA Small Business Unconference on Saturday, February 23 at the Times-Dispatch. Here’s the story about the lunch… Recently the fearless leader of Floricane invited me and Aaron Dotson to his new digs at the Times-Dispatch for pizza and conversation about life, liberty and the current status of our businesses….
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