Spreading the Word

It’s rare that I use this space to brag about our work, but brag I must.

We just added a new case study to the front of our website. It’s the first thing most people see when coming to the site so the work and results need to literally jump out at you.

That’s the case in our recent work for Reginald’s Homemade.

We take pride in working for all our clients, but we especially love taking small relatively unknown brands and putting them on the national radar.  Our prime example of that is the work we’ve done for about ten years for Snagajob. We hoping that our work with Reginald’s will last that long as well.

Our client, Andrew Broocker, has created an exceptional line of peanut (and other nut) butter products.

Born literally out of his personal experience and story, the all-natural product line is not only healthy but tastes great.

Our staggered media relations approach focused first locally in the Richmond area and then grew to a national push with a focus on online food media and bloggers that could help move the sales needle.

That national push has resulted in coverage by SHAPE, Bon Appétit, Cooking Light, Tasting Table, CHOW.com and Daily Candy.  But the big “hits” came when Kathie Lee and Hoda ate the product on the Today Show and most recently when Prevention named Reginald’s as one of the top-100 cleanest products of 2013.

I wish I could say there’s a magic to this success. There’s not.

If there’s one thing I think we at THP do better than anyone (and I do mean anyone) it’s national media relations. That’s a mixture of research, packaging, writing, prompting, cajoling and even sometimes praying. But we’re extremely good at it. Period. These results speak for themselves.

So congrats to the Reginald’s team of Lindsay Grant, Cameron McPherson and Megan Semmelman (Megan is a media relations Ninja, btw) for all the great work.

And thanks and congrats to Andrew for making such a great product because without that all the praying in the world wouldn’t make our media relations efforts successful.