Posts by Kelsey Leavey

Improving your customer journey using Facebook Messenger

Gone are the days where customer questions, complaints and commentary reach businesses via phone, email or even Twitter. Facebook Messenger for business has been around since 2015, but this year, both customers and brands have really started adopting the service in a big way. And who can blame them? We all have these little devices in our pockets that keep us connected 24/7. We might as well use them to make our lives a little easier, right? Messaging with businesses is not a passing trend According to Facebook, 20 million Facebook Pages are active on Messenger. And with 1.2 billion …

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A guide to targeting options on Snapchat’s new self-serve ad platform: Snap Publisher

Ever wanted to create an ad campaign that disappears? No, this isn’t James Bond and your message won’t self-destruct, but with the roll out of Snapchat’s new self-serve ad buying platform, brands of all sizes can create an ad campaign almost as quickly as the campaign’s video or photo will disappear. This blog post isn’t here to help you to decide whether or not your brand/organization should be on Snapchat, or whether you should be dedicating some of your budget to this new tactic (more on that in a future blog post), rather this post is here to serve as …

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Brews and Barbecue Hit Bedford

PR and Marketing for a Brewery Opening

Has the Capital of the South become the Capital of the Suds? With more than 30 breweries (and counting!) now open in Richmond, it would sure seem so. And just like rebels of old, breweries are marching to their own drum throughout the Old Dominion. The latest outpost is in Bedford where Beale’s has staked a local claim to the craft beer market. We were proud to be on hand to help Beale’s kickoff its new venture, devising a sort of concentric circle marketing strategy that initially focused on beer drinkers and barbecue lovers living within 35 miles of where …

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Three recent changes to LinkedIn advertising

LinkedIn’s self-serve ad platform has been going through a few recent changes in the last six months. Earlier this year, company page managers and advertisers should have noticed design changes and even new tools such as conversion tracking and the ability to save target audiences. Just recently, three additional changes should have advertisers (that aren’t spending $25,000 a month) jumping for joy! Retargeting website traffic If you have a decent amount of quality traffic to your website, retargeting can be an expensive way to remind those who have visited your website that you exist. It is a foolproof way to …

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Three recent Facebook advertising updates you might’ve missed

I have a love/hate relationship with social advertising.  On the one hand, there’s always something new to learn, meaning my work helping clients develop social advertising strategies is never boring. I’m always feeling like there’s something new to understand/master. On the other hand, there’s always something new to learn, meaning once I feel like I’ve finally cracked the code, something changes, and I feel like in many ways I’m back to square one. Over the past couple of months, I’ve noticed a few changes to Facebook’s advertising platform, and bravo to Facebook’s product development team because I think these updates …

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How to prep for your next live video

According to LiveStream, a video live stream platform, 80 percent of users would rather watch live video from a brand than read a blog, and 82 percent prefer live video from a brand to social posts. If those numbers don’t convince you that your organization needs to be considering live video as a part of your marketing strategy, I’m not sure what will. If you haven’t read up on live streaming lately, you may be missing opportunities to engage with your online community, not to mention the chance to grow it. Live streaming allows users to broadcast videos to their networks in essentially …

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New year, new content

A look at what's new in our monthly newsletter

If you already subscribe to our monthly newsletter, aptly named the Press Box, you might’ve noticed we’re doing things a little differently this year. Don’t worry, we’re still sharing some of our latest client news and celebrating our office culture, but we’ve added a section we’re calling “The Rundown” which will keep you informed of the latest media relations, content marketing and social media trends we’re seeing. We like to think of it as the Skimm or NextDraft for PR (and marketing) folks (or at least it’s what we’re striving for). To show you what we mean, here’s The Rundown …

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Ensuring your content reaches the right people

By now, you’ve gotten the message: The public relations landscape has changed significantly over the past few years. We’ve witnessed an important shift toward owning your own content, which has created new ways for PR professionals to disseminate their organization’s message. But how should that message be shared with interested audiences? To start, social media platforms. Social media is just one of the many ways you can communicate directly with consumers and potential clients without having to rely on traditional news media. Social content can help you fill the valleys that come between media placements, but the truth is, it …

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Behind the scenes: Hilldrup helps make GameDay happen

Our work for Hilldrup has transformed over the years, and recently we’ve been able to fully implement an Earned, Owned, Paid strategy which includes pitching local and trade media, writing web content, managing social media profiles (Twitter, LinkedIn and Facebook) and promoting content using social advertising. Gathering content for clients with operations in multiple cities often can be a challenge, and today, users on social media expect to see engaging content (video/photos) all the time. So when the opportunity to visit Charlottesville and Chapel Hill fell into our laps for Hilldrup, which has locations in seven cities, we were just …

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How to determine a social media advertising budget

Is your organization on social media? Great! Now let me share some unfortunate news with you: Just being on social media isn’t enough anymore. Your strategy needs to contain a social media advertising budget if you want to reach new (and even existing) audiences. But the good news is, you can reach the right audience at the right time, with the right message if you set aside money in your marketing budget for social media advertising. Here’s how we advise clients to determine a social media advertising budget Step one: Identify your campaign objectives If you have a social media …

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Richmond, Virginia 23223
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