Posts by Kelsey Leavey

Should a marketing automation system be on your wish list?

If a marketing automation system has made its way onto your company’s marketing wish list, bear in mind that, like most things in life, there are some pros and cons to incorporating these systems into your workflow. Here are some things to consider before spending your money on a new system: The Pros Many of the potential positives are pretty obvious — you’ll have the opportunity to achieve better ROI and track your leads and conversion rates. This can make your overall marketing efforts much more efficient and help unify your sales and marketing team’s goals into a single vision. …

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Are you using copyrighted images?

Photos and graphics are important elements that can make your posts and pages stand out and break up copy, making it easier to read. Unless you create your own images, however, you’ll need to make sure that you’re legally entitled to use what you download.  Why you can’t just look for a copyright symbol? You might assume that if an image doesn’t have the word “copyright” or letter C in a circle (©), you can freely use it. This isn’t necessarily the case. Images first published after March 1, 1989 don’t have to include this type of notice to be …

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Welcome to the neighborhood, Whisk

If you know anything about the culture here at Hodges, you’re probably aware of our mild addiction to sweets. We’ve celebrated birthdays with cakes, cookies, pies and even ice cream from local Richmond businesses. Today we celebrated the opening of a new neighborhood bakery, Whisk, by stopping in for a quick treat. The work they’ve done to the inside of the old Globehopper café has made the space bright and inviting, creating it a great place to grab a quick afternoon coffee (supplied by Lamplighter). I tried their French Bun and I all have to say is, watch out cronut. This …

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What marketers need to know about Instagram’s ad API

Earlier this month Instagram announced that it was making its ad API (application programming interface, which allows users to access the platform’s analytics to help monitor and drive marketing campaigns) available to marketing partners. More simply, much of the same audience and campaign data that’s available on other social platforms like Facebook, Twitter and LinkedIn now will be accessible also on Instagram, opening the floodgates for new brands wanting to advertise on the platform. Back in spring of 2014, (yes, just a little over a year ago) reports were surfacing that an ad campaign lasting one month on the platform cost …

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Twitter rolling out auto-expanding link previews

They say imitation is the best form of flattery, and it seems that Twitter is following once again in Facebook’s footsteps. This time the imitation comes in the form of auto-expanding link previews. This change shouldn’t be surprising considering Pew Research Center’s latest report showing that the percentage of users who get their news on Twitter is up 11 percent since 2013.  What links look like on Facebook: What links used to look like on Twitter: An example of the new auto-expanding link previews: At this point, the feature seems to be appearing in the mobile app and unlike on Facebook …

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Dear Kelsey: A letter from my high school self

You may have seen this recent story in the news about a teacher mailing letters students wrote to their future selves 20 years ago. Today, I received a letter I wrote to myself when I was a senior in high school (in 2008), mailed to me by one of my high school teachers. My letter was just one page and to my surprise I have the exact same handwriting as I did seven years ago. Here are some of the best excerpts from the letter: “You are probably reading this right now and thinking wow I remember when I wrote …

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Making the case for targeted social advertising

If you’ve been reading our blog lately you’ve probably seen these four words together: owned, earned, paid and shared, as it relates to the future of public relations. Not only is it important for organizations to have a media relations strategy (earned), create original content such as blog posts or microsites (owned) and a social media strategy (shared), but it is now imperative for organizations to have a social advertising strategy (paid). Next week, Emily Shane and I will be giving a presentation on the importance of social advertising and how you can take your organization’s strategy to the next …

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Why you should be paying attention to Snapchat Discover

Earlier this month, Jon blogged about the “walls tumbling down” where he referenced Snapchat’s new Discover feature. Discover launched at the end of January and is Snapchat’s newest iteration in its effort to monetize. And it makes sense; the latest stats are saying that Snapchat has more than 100 million monthly active users, an estimated 700 million ‘snaps’ (photo or video messages sent between users that ultimately disappear within a few seconds) are viewed daily and ‘stories’ (photos or videos that can only be viewed for a 24 hour period) are seen more than a billion times per day. Additionally, users have …

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THP Field Trip: The Dog and Pig Show

We’ve been fans of The Dog and Pig Show since the day it opened (Paulyn loved the food so much she visited two days in a row during its first week of operations in December). The husband and wife duo who own the shop focus their efforts on a small but extremely flavorful menu. Local news outlets have described their menu as Louisiana flavor with an Asian twist including offerings such as a pulled pork po’ boy and shrimp and grits. They also have sweet treats that are out of this world. When it was time to plan our winter …

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State of the (Social Media) Union

If predictions about the most recent State of the Union (SOTU) address are correct, a little more than 30 million people watched the SOTU from the comfort of their home on their television sets. That’s a significant drop from an average of 42.3 million people watching the speech during the past two decades. When you compare that statistic to the 125 million Americans that log onto Facebook every day, 30 million viewers starts to sound quite small. On Facebook alone, President Obama boasts more than 44 million likes. Couple this with the fact that 44% of Americans reported finding their …

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